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Digital Content Manager Resume Samples
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0-5 years of experience
Updated and maintained counton2.com homepage, section fronts, and social
media accounts.
- Communicated with editors and reporters on daily and breaking news
- Helped to integrate video (both recorded and live streaming) into the site and set up all social media accounts.
- Built photo galleries and multimedia packages daily for website.
- Added metadata to web pages, stories, and sections to improve SEO visibility.
- Managed, integrated, implemented major facets of several site migrations from WorldNow and WordPress CMS platforms.
- Provided metric reports and real-time web traffic on website using Adobe
0-5 years of experience
Create and curate informative content for BullyPeds.com.
- Increase conversion rate from visitor to active member of Bully Pedigrees Online community.
- Established a test audience to determine strategy, focusing specifically on converting Facebook activity into website interactions.
- Created and edited pages for BBCR.com and posts on the Bull Breed Coalition Registry's social media sites.
- Developed marketing materials for the Bull Breed Coalition Registry including company brochures and a company introduction letter.
- Assisted in planning three conformation dog shows and marketing efforts to increase show entries and general attendance.
0-5 years of experience
Served as digital liaison between marketing and on-air teams in San Diego with digital team in Houston.
- Developed strategy for site's content, as well as managed and created content.
- Worked with the San Diego Padres to build an online presence through FS SD.
- Built content planners for implementation by editorial assistants.
- Ensured marketing initiatives were met on a daily basis.
0-5 years of experience
- Implemented and managed custom, client-specific sales solutions generated through RFPs and proactive digital and integrated marketing submissions.
- Coordinated with internal AdOps team and external agencies/vendors to ensure that campaigns exceeded benchmarks to maximize repeat business among clients in the retail, telecom, spirits, auto and CPG categories.
- Increased revenue and traffic by brainstorming, writing and producing compelling native content for established franchise packages and new cross-platform products.
- Oversaw production budgets and monitored traffic and site visibility throughout campaigns.
0-5 years of experience
Developed brand strategies and graphics for company
- Created and designed logos using adobe photoshop and illustrator to brand clientele.
- Participated in client meetings and brainstorming sessions to develop creative marketing solutions.
- Direct communication with COO on a daily basis to coordinate information for digital content.
- Maintained productive relationships with new and existing employees.
- Recommended and designed project packages for marketing initiatives.
- Developed weekly email newsletters.
10+ years of experience
Wrote and managed all content for fredericks.com, the web presence of this iconic American lingerie company. Supervised the writing and editing of all home pages, landing pages, item descriptions, banners and weekly e-mails. Wrote and managed copy for all other areas of FoH advertising, including direct mail pieces and retail signs, as well as special events, promotions, and corporate communications. Ensured that all written material represented and reinforced the Frederick's brand.
- Collaborated with the Creative Director and art directors on the initial concepts and themes for all marketing vehicles. Approved all headlines. Partnered with merchandisers and the production staff to ensure accuracy of information.
- Created and managed the content for the editorial brandzine that replaced our traditional catalog format. Designed to appeal to a fashion lifestyle, the brandzine featured not only merchandise in magazine layouts, but articles on trend, Hollywood life and Frederick's history.
- Managed all areas of social media, including Facebook, Twitter and Pinterest and Instagram. Increased our Facebook fan base from 35K to 531K fans. Increased our Twitter base from 300 to 23K followers. Developed Pinterest (25.3K) and Instagram (16.2K) from inception.
- Managed the full-time Copywriter and numerous freelance copywriters.
0-5 years of experience
- Wrote articles based on interviews conducted with school administration, staff, students and community members
- Developed public relations strategy, media outreach, and marketing strategy and implementation
- Managed and created content for Network websites and social media accounts
- Developed weekly e-newsletter for distribution to administration, staff and board members of eight Network schools
- Created and managed monthly editorial calendar
0-5 years of experience
Developed messaging and wrote a variety of short- and long-form online copy for [company name]'s public and secure online banking sites, ensuring a consistent and compelling customer experience across products and services
- Worked closely with Marketing to incorporate line of business goals and revised print creative for the web, with a focus on voice, tone, SEO, and accessibility standards
- Edited agency creative to align with [company name] online voice, tone and accessibility standards for a seamless, effective customer experience
- Revised existing product and campaign webpages for the mobile space, with an emphasis on usability and driving line of business and sales goals
- Collaborated with visual designers and web developers, providing support and feedback from initial design concepts through QA
0-5 years of experience
- Created a website audit for a complete eCommerce redesign, analyzing challenges and identifying growth opportunities, while enhancing the brand experience.
- Established a 2016 marketing and promotional plan inclusive of merchandising, email marketing, social media strategy, influencer outreach and partnership opportunities.
- Responsible for project managing and execution of the SS’16 collection launch.
0-5 years of experience
- Managed all aspects of a digital content campaign, which included advertorial sales, defining brand message of content, client communication and compliance on all deliverables
- Collaborated with editorial team, industry leaders, and advertisers to develop customized interactive micro-sites and ensure quality content creation and client satisfaction
- Harvested territories within industry verticals to develop business opportunities with top Fortune 1000 companies in the U.S. to grow portfolio of key accounts
- Performed in-person and teleconferenced client presentations for brand executives and media agencies to introduce CVP’s concept, shape minds, and challenge conventional digital strategies
- Contributed to evolving business strategies and product developments, which included expanding network, enhancing targeting capabilities, and cultivating product pricing model and pitch to elevate product’s market viability
- Researched digital marketing trends to pinpoint effective content strategies for prospective clients within health, lifestyle, business and technology
- Won week long team competition, “KPI Wars”, by securing the most cumulative meetings, walk-throughs, and offers
- Evolved entrepreneurial spirit by growing a startup business, revolutionizing an industry, and managing personal success
0-5 years of experience
Developed all original copy for current organization website and 2013 brochure.
- Continue to create and refine organizational website copy.
- Employ SEO copywriting strategy in all content development.
- Create and maintain digital content using Drupal content management system.
- Create blog posts that align with organizational digital marketing strategy.
- Create and manage two weekly email marketing campaigns, and one monthly campaign sent out to approximately 350,000 recipients.
- Create and manage organization's social media presence.
0-5 years of experience
- Ghostwrote blogs and letters for renown neuroscientist, psychiatrist and NY Times best-selling author, Dr. Daniel G. Amen, founder of the Amen Clinics
- Created product copy and weekly blogs for BrainMD Health, a brand new state-of-the-art online store from Dr. Amen
- Devised editorial schedules for digital content-driven promotions via email and social media
- Copy edited promotional eBooks written by Dr. Amen and product copy
0-5 years of experience
Managed two online content managers and over 130 social media accounts for a variety of small businesses.
- Managed weekly and monthly projects while ensuring my team meets all assigned goals, produces high volumes and maintain adequate contact while working via home offices
- Using WordPress CMS to store, distribute and archive content and Google Analytics to track, analyze, and review blog metrics
- Develop and fine-tune social content strategies, spurring organic fan growth and viral activity, ultimately discovering consumer copy and creative sweet spots among the customer set
- Writing high quality, professional content with strong SEO/SEM value, follow SEO strategies and guidelines
- Copyediting subordinates work and providing guidance
- Researching, writing, editing and publishing blog content for social media clients such as Facebook and Twitter
- Researching internet trends, site analysis, and data analysis for all accounts
0-5 years of experience
Digital creative thought-leader developing original and innovative social and web content focused on fashion and youth-culture brands
- Provides strategic insight and direction for digital content strategy and brand communication.
- Brings imagination and strategic understanding to development of marketing messaging to change consumer attitudes and behaviors.
- Develops opportunities for proactive brand and communication strategy to evolve brand positioning and align on campaign goals.
- Responsible for high-level brand strategies and developing guiding principles for creative work to drive business value around digital brand experience, messaging and voice.
- Manages daily interactions with client-based social media teams.
6-10 years of experience
- Coordinate and manage web content for more than 40,000 site pages
- Leading project for digital magazine of the League's flagship publication
- Work with and train more than 20 staff to write, edit and revise content for the ARRL web site
- Act as liaison between ARRL, web site vendor and ARRL IT Department on content issues
- Monitor overall web usage and statistics, and suggest appropriate changes to maximize web traffic
0-5 years of experience
Collaborate with Marketing and outside advertising agency to create dynamic online components consistent with print marketing campaigns from both merchandising and direct mail.
- Transform print creative for the online medium, working closely with campaign and line of business managers.
- Increase click-through rates by researching and writing copy that gets results for a variety of online offerings.
- Improving the effectiveness of online campaigns by analyzing click-through rates and other metrics related to campaign elements and adjust tactics accordingly
- Employ best practices to ensure levels of effectiveness for campaigns.
- Develop and maintain knowledge of online best practices and usability studies to ensure the highest quality of work
0-5 years of experience
- Develop ongoing digital content strategies for 16 clients
- Implement strategy by writing social and native advertising content
- Maintain content calendars with monthly themes, keywords, native topics and social posts
- Collect and analyze data through Oracle Social Relationship Management software
- Research and perform online reputation audits of clients and their competitors
6-10 years of experience
- Lead implementation intranet upgrade to Microsoft Office SharePoint Server 2010.
- Created intranet governance procedures to enforce editorial policy and corporate identity guidelines.
- Manage the design and execution of new website content, site features and functions.
- Coordinate transmedia content to deliver story elements across print/broadcast, online and social media.
- Write/edit wide range of marketing materials including web copy, sales letters, newsletters and brochures.
- Create, capture, edit and upload multimedia content in appropriate formats to a variety of digital platforms.
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