SEO Manager & Internet Marketing Strategist
Managed Search Engine Optimization for clients including Home Depot, Rooms to Go, Liberty Medical, and more to improve online organic rankings. Collaborated with client's Web teams to ensure that site architecture, copy, code, and other factors were optimized for conversion and usability.
- Used SEO techniques to drive targeted traffic to client's site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost.
- Directed SEO efforts in redesign of major medical supply website increasing ease of use for senior demographic.
- Consulted directly with high profile clients.
- Performed high level analysis of potential client sites and created executive summaries used for presentations to clients