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Social Media Marketing Manager Resume Samples
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Candidate Info
years in workforce
years at this job
Business Administration
Social Media Marketing Manager
Established big data thought leadership community; 90% of followers were qualified targets.
- Launched and grew four social media communities; engagement growth 40% higher than the average.
- Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content
- Delivered social media monitoring and effectiveness reports for senior management.
- Created YouTube videos and blogs to engage database developers and startup community that led to an all time high -4x the average views.
- Developed and executed social media, editorial calendar, SEO and paid search strategy for Better Choice, a marketing campaign targeted towards Oracle.
- Generated marketing qualified leads that led to $600K in closed deals
- Partnered with sales to delivered account intelligence, launched field readiness trainings, crafted sales playbooks, and established Jive community.
Candidate Info
years in workforce
year at this job
Literatures
Social Media Marketing Manager
Lead team in overseeing social media growth, engagement and lead-generation; word-of-mouth marketing; and online reputation management for more than 20 brands under the [company name] (NYSE: AHS) umbrella.
- Elected by SVP to support 2015 strategic initiative to develop and implement a persona and life-cycle management marketing strategy to better engage, cultivate and retain customers.
- Developed and lead company’s first social media lead-generation program, including optimized listening capabilities and automated escalation. Social media-originated leads increased 19% in the first two months.
- Develop and implement online and viral marketing campaigns; Take Me to Cali campaign exceeded conversion and brand awareness goals by nearly 30%.
- Championed two month reputation initiative; improved positive mentions/reviews 350%.
- Lead team members and vendors to manage the social media advertising strategy for more than 60 social media accounts. Increased conversions 150%, CTR 49% and social web referrals 41% in the first six months.
- Oversee social media training program for all company departments. Weekly content and strategy program helped realize 13% average growth each month in social presence.
Candidate Info
years in workforce
year at this job
Fashion Marketing And Management
Social Media Marketing Manager
Increased Instagram, Twitter, Blog and Facebook engagement and client activity by 75% within the first 60 days of employment
- Employed social media strategies to promote companies' products and services
- Conceptualized, imitated and implemented companies' social media strategy
- Developed brand awareness and composed online content
- Managed Facebook, Twitter, Pintrest and blog accounts
- Designed, created and managed web based ad campaigns
- Analyzed reviewed and reported on promotional campaign effectiveness to maximize results
Candidate Info
years in workforce
years at this job
Marketing
Project Management Certification
Social Media Marketing Manager
Created, maintained and expanded Destination Liberia's social media presence on a variety of platforms (Facebook, Twitter, Instagram, LinkedIn, Tumblr, etc.)
- Landing site updates and blog posts; Generated direct emails
- Conducted business outreach initiatives and retained between 4-6 new advertising partners each month, exceeded expectations and accounting for 70% of organization revenue
- Spearheaded global social media integration and live correspondence w/Presidential & Vice-Presidential candidates during 2011 Presidential campaign debates in Liberia
Candidate Info
years in workforce
year at this job
Marketing
Social Media Marketing Manager
Lead social media and marketing efforts for one of North America's leading technology solutions providers. Managed social media platforms and corporate blog. Specialized in project planning and lead generation with email marketing programs. Managed all tradeshows and corporate events. Designed, edited and managed sales materials.
- Absorbed all marketing assignments from a 50% reduction in marketing department
- Lead corporate re-branding on all social platforms, sales material and internal marketing and sales materials
- Developed and edited; creative briefs and business cases, editorials, e-mail marketing, blogging, postings, industry white papers, and corporate line card
- Managed corporate e-Marketing campaigns resulting in a 110% increase of sales year over year
- Corporate trainer on social media platforms with over 160 participants
- Collaborated with advertising agency, authorized partners in industry research, and marketing campaigns
Candidate Info
years in workforce
months at this job
Associate of Science
Arts & Design
Social Media Marketing Manager
Developed, managed and executed digital media and marketing strategies within project timelines. Implemented social media SEO tactics aligned with keyword and SEO strategies. Designed, created and managed promotions, advertisements and campaigns using Photoshop while creating calls-to-action that drove target reach and donations. Developed office procedures for managing data.
- Re-branded, built, launched and managed new website, www.meganmeierfoundation.org.
- Created and implemented system that improved analytic views from 1,000 to 2,000,000 per week in 3 months.
- Devised fundraising activities, such as annual giving campaigns and direct mail programs, using Vertical Response and E Tapestry.
Candidate Info
years in workforce
months at this job
Entrepreneurship
Business
Social Media Marketing Manager
Planned, developed and executed an integrated social media strategy, boosted growth of social
media audience by 345%.
- Collaborated with SEO team to optimize and implement overall digital marketing campaign.
- Measured ROI of existing social media and accordingly optimized tactics to boost ROI.
- Remodeled and clarified monthly social media reporting to increase focus on key, actionable metrics.
Candidate Info
years in workforce
years at this job
Business Marketing
Social Media Marketing Manager
Established and maintain the company's Facebook page; answering all customers' questions and concerns and posting periodical updates/specials
- Responsible for an 85% increase in customer involvement due to diligent planning of various events
- Conceptualized the public relations and marketing objective's for the year through a phase plan
- Greeted customers and assisted with all requests /concerns of products
- Implemented opening/closing procedures (cleaning, balancing the register, scheduling, etc.)
- Trained new employees on the store's operations, events, products and services
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Social Media Marketing Manager
- Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with their potential employees.
- Developed a Social Media Strategy to build a reputable online brand.
- Created videos and managed the YouTube Channel to strengthen company reputation.
- Cleared their #1 Google Page Spam results, ended up with more recruitment and increased profit.
Candidate Info
years in workforce
year at this job
Certificate
Marketing Management And Corporate Management
Social Media Marketing Manager
Managed strategy for [company name]'s social media channels
- Increased average weekly Facebook reach by over 300% in just 2 months
- Provided excellent customer support via social media channels
- Built relationship between online marketing team, graphic designers, brand development, customer service, and legal counsel
- Created exciting promotions, contests and original content in line with company goals
- Managed MediaMind display server for Director of Online Marketing
- Recognized by Adobe as creating the highest engagement rate in financial industry
- Coordinated new product and brand launch of [company name] Live
Candidate Info
years in workforce
years at this job
Social Media Marketing Manager
Developed and implemented innovative strategies for web based user procurement inside the off-road racing community among numerous companies. I also acted as a community manager keeping users engaged and converting them to evangelists for the off-road racing brands. My duties extended to content creation and management, competitive intelligence and working with web developers in the design and usability of multiple web sites.
- Planned and oversaw the organization’s promotion activities specifically linked to its web presence.
- Created, engaged and grew thriving online community across multiple social networks (such as YouTube, Facebook and Twitter).
- Created and facilitated online contests for the purpose of retaining members and attracting new members.
- Creation, management and monitoring of multiple YouTube, Facebook, Twitter and company web sites.
- Developed print-ready marketing materials such as press releases, ads and product reviews.
Candidate Info
years in workforce
months at this job
English
Social Media Marketing Manager
- Composed and edited posts, messages, and photos for multiple social media pages, e.g., Facebook, LinkedIn, and Twitter
- Identified and performed social selling techniques that lead to an increase of the company’s sales by 9% in 3 months
- Established online relationships with customers and communities
- Presented Facebook "Insights" charts, i. e., tracked likes, reach of posts, posts' metrics, and exported data for executives
- Facilitated social media branding by implementing and leveraging various marketing plans
- Gained over 12,000 likes for the company on Facebook, 500 followers on LinkedIn
- Researched and customized targeted Facebook ads that increased company's exposure by over 50 percent
- Composed and edited sales letters and emails, which were utilized by sales department to make contact with customers
Candidate Info
years in workforce
Political Science
Social Media Marketing Manager
Wrote, edited and published press release, updates, contests and case studies for all major clients
- Assisted in social media campaigns for Jennings top clients
- Published on WSJ, MSNBC Online and Yahoo! Finance
- Wrote, edited and planned social media campaigns for over twenty entertainment articles a week
Candidate Info
years in workforce
years at this job
Acting, Directing, And Design
Management / Theatre For Young Audiences
Social Media Marketing Manager
Created entire Social Media profiles for both companies where there were none before, including: Facebook, Twitter, Blogs, Youtube, Flickr, yelp, Groupon, Living Social, Justmyticket- and much more.
- Communicated and helped create online articles with Newspaper critics and bloggers for both companies including SDTheatreScene, CityBeat, SignonSanDiego, and the UT.
- Created, and helped manage e-blasts for both companies.
- Mastered Adobe Photoshop skills and developed images for flyers, programs, and website usage.
- Edited movies with Premiere pro and created audition footage, trailer clips, artist profiles, and behind-the-scene videos for upcoming productions.
Candidate Info
years in workforce
months at this job
Business Administration
Marketing And Management
Social Media Marketing Manager & Creative Lead
- Directed the company’s social media channels, content strategy and social marketing campaigns and landing pages
- Partnered with the Director of Marketing to create, coordinate and launch website promotions
- Maintained marketing calendar and website tracking links, updated content manager URLs, content and images to optimize traffic
- Developed strategies based on analysis of previous website promotions by tracking page views, click maps and revenue
- Gained 75,000+ (112%) Facebook fans by creating and launching social promotions, sweepstakes and giveaways
- Tracked and reported daily on social ROI, engagement rates, new customer acquisition and social fan value
- Strategize, implement and analyze website performance, product placements and landing page optimization for strong conversions
Candidate Info
years in workforce
year at this job
Journalism
Culinary Arts
Social Media Marketing Manager
- Partnered with brand marketing, online and in-store merchandising, PR, and Customer Service
- Managed a team of 2 to generate original content and moderate online community members'
- Managed social media migration from Borders Books to Barnes & Noble branded social media
- Provided social listening insights and guided social component of integrated marketing for product launch.
Candidate Info
years in workforce
months at this job
Business Administration
Assistant Manager/social Media Marketing Manager
Drafted custom price estimates, invoices, & purchase orders through QuickBooks for designers with high-profile clients
- Updated & maintained showroom inventory and appearance
- Provided guidance through a design showroom housing about 80 vendors' extensive product lines
- Created & updated company social media and email campaigns
Candidate Info
years in workforce
months at this job
International Business
Bachelor of Arts
International Marketing Management
Social Media Marketing Manager
- Managed social media program across 3 consumer properties with 150k total Facebook fans driving 7MM+ visitors per month
- Utilized a responsive and knowledgeable social media intern team to deliver 20k+ impressions across 30+ campaigns
- Constructed and lead campaigns including promotion of celebrity video content, press release launches and rich media
- Leveraged knowledge of social touch points to drive consumer acquisition and customer retention
- Employed proactive approach to intercept and insert social discussion, using commentary to proliferate activity
- Conceived, developed and marketed blogs to communicate within each respective properties’ online community
Candidate Info
years in workforce
months at this job
Associate of Science
Marketing
Social Media Marketing Manager
- Generated leads at chamber meetings, expos and other community gatherings
- Created engagement on multiple social media platforms and generated likes
- Collected monthly payments from clients
- Directed social media and web design discussions at city roundtables and expos
- Executed promotional strategies with business owners on new and current products/services
Candidate Info
years in workforce
years at this job
Film And Digital Media, Production Concentration; Minor
Social Media Marketing Manager
- Managed strategic planning and execution of integrated social media marketing campaigns, including international product launches, large-scale events (i.e. Super Bowl, Olympics).
- Integrated programs included social media listening, community management, sweepstakes and promotions, social application development, live streaming video, influencer outreach and digital PR.
- Evaluation of social marketing services and vendors, definition of next generation social metrics and analysis, vendor management, project management, cross-agency integration.
- Select Results: 4.5+ million video views (12 months), developed Audi Facebook page to 1.5+ million likes, awarded most engaging brand page (Visibli, 4/11).
- Strategic Partnerships: Marvel Comics (Iron Man 2), U.S. Ski Team (2010 Winter Olympics)
- Clients: Audi, AT&T, Mott's, Snapple
Candidate Info
years in workforce
years at this job
Business Administration
Marketing
Social Media Marketing Manager
- Curated relevant web content for over 20 clients’ accounts
- Created and managed social ad campaigns for the audience over 100K
- Coordinated with the clients all the upcoming e-blasts for over 45K recipients (Mailchimp, Wishpond, Youtube etc)
- Tracked KPIs (OR, CTR, BBR, FF, Demographics, Engagement, Traffic Data)
- Set up social media accounts and maintained daily activity (Facebook, WordPress, Blogspot, Twitter etc)
- Monitored online competitors’ activity
- Implemented contests aps to Facebook and WordPress pages
Candidate Info
years in workforce
year at this job
High School Diploma
Associate of Arts
Fl Real Estate Sales Pre-licensing Course
Office Manager, Executive Assistant, Social Media Marketing Manager
- Participated in all operations of small ecommerce business.
- Recruited and managed team of remote [company name]s.
- Customer Service and dispute resolution.
- Conceptualized marketing campaigns via social media and digital advertising platforms.
- Designed and distributed sales newsletters via Constant Contact and MailChimp, created and optimized Google Adwords and Facebook Ad campaigns utilizing SEO techniques and updated website content.
- Bookkeeping and bank reconciliation, 1099 payroll, 1099 and business tax preparation.
- Data entry and transcription projects.
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