Assistant Media Planner Resume Samples

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Assistants Media Planner provide administrative and operational support to media planners in advertising agencies. Common job duties seen on an Assistant Media Planner example resume are conducting research, liaising with clients, helping to develop media strategies, analyzing target audiences, recommending media types to be used, maintaining records, and preparing advertisement content. Most resumes in the field make display of the following job qualifications: commercial awareness, writing skills, organization and planning, being able to work under pressure, analytical thinking, and negotiation. Eligible candidates hold a degree in marketing or advertising.

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1

Assistant Media Planner

  • Facilitated and managed the vendor billing process for Lenovo, where new process recommendations were presented and approved to further streamline the accuracy of managing account finances.
  • Established a revamped process for Lenovo’s revenue sharing performance and budgetary compliance with their technology partner, Intel.
  • Independently responsible for all media reporting analysis, data management, optimization recommendations and presenting results to clients.
  • Trained new hires on the account as well as the financial and reporting processes.
  • Conducted research to assist in the media plan development, while having gained the responsibility to lead smaller campaign efforts in expand and grow.
Candidate Info
1
year in
workforce
1
year
at this job
2

Assistant Media Planner

Responsible for media planning and buying of AstraZeneca, P&G and Pfizer

  • Was involved in the development of media plans with a budget of ~$35 million
  • Executed and/or oversee media buys for TV, Radio, Newspaper and OOH
  • Developed and trained a Media Coordinator in all media basics
  • Maintained strong relationships with clients and recommended strategic optimizations
Candidate Info
1
year in
workforce
1
year
at this job
C
Certificate
C
Professional
BS
Journalism
3

Assistant Media Planner

  • Served as a spokesperson and initial point of contact for clients and vendors regarding all aspects of offline marketing, resulting in increased brand visibility.
  • Negotiated ad space sales in various offline marketing publications for clients, resulting in increased product sales and brand awareness.
  • Planned & executed offline marketing strategies, market research, enhancing brand awareness for the target audience.
  • Created market research presentations and graphics to relay overall marketing strategies to upper management.
Candidate Info
5
years in
workforce
1
year
at this job
BS
Sports Management
Sports Management
4

Assistant Media Planner

  • Assisted in daily media buying and planning tasks for interactive advertising campaigns, including managing vendor transactions, insertion order manager, monthly media flighting, and creative management.
  • Researched media consumption habits and online behaviors of target audiences via third-party research tools.
  • Developed specialty experience in marketing to healthcare professional audiences via digital media outlets and tools.
Candidate Info
5
years in
workforce
2
years
at this job
BS
Corporate Communications
Effective Copywriting
5

Assistant Media Planner

  • Assisted in managing day-to-day for media campaigns for Deloitte, UPS domestic, and UPS International
  • Coordinated vendor meetings with team schedules including booking rooms ordering lunch and following up with notes post
  • Managed vendor billing by working finance department and vendors to ensure that invoices were received and processed on time
Candidate Info
1
year in
workforce
1
year
at this job
BS
Public Relations
6

Assistant Media Planner

  • Formulate media strategy for all social campaigns; managed T.J.Maxx’s #BeMomStrong and #MaxxLifeLessons Twitter campaigns
  • Maintained all 2016 digital content partnerships (custom video, editorial, digital extensions of television integrations)
  • Carried out research on T.J.Maxx and its retail competitors to present a cohesive understanding of the evolving media landscape and future implications for retailers
  • Evaluate media opportunities and construct thoughtful POVs for client review
  • Operate as an account executive; interacting with clients on a daily basis, managing all aspects of billing process, maintaining all external vendor relationships, handling all campaign setup and trafficking
  • Successfully executed digital media for over 100 TJXC store openings in 2016
  • Deliver spend and competitive media pulls to assist with new business opportunities, pulling out key insights and trends
Candidate Info
2
years in
workforce
1
year
at this job
BA
Political Science
7

Assistant Media Planner

  • Develop and implement national and local media plans including: broadcast television; radio; digital; out-of-home formats; and national publications
  • Utilize media planning tools to compile target audience research, analyzing data to demonstrate a strong case for media choices, and developing flowcharts to reflect clients’ yearly media coverage
  • Manage client’s quarterly budget of $1.4M to distribute throughout media channels to help increase brand awareness and drive revenue
  • Monitor ad clearance and performance
  • Review and manage pre and post campaign logs
Candidate Info
4
years in
workforce
10
months
at this job
BA
Multi-media Studies
8

Assistant Media Planner

  • Assisted in the implementation of major client, Tractor Supply Company's, circular campaign throughout 1500 newspapers nationwide
  • Performed demographic analysis (mapping/targeting) for new TSC store Grand Opening's and relocating stores
  • Contacted vendors to ensure correct, accurate, and efficient service.
  • Assisted in other mapping projects for clients such as Porsche in addition to Tractor Supply Company
  • Was part of winning "Invention Drive" team
Candidate Info
9
months in
workforce
9
months
at this job
BA
Journalism And Mass Communication / Broadcast Journalism
9

Assistant Media Planner

  • Utilize time and project management skills to manage marketing media plans for over twenty brands.
  • Review, generate, and finalize media buys. Ensuring desired ad space is secured in a timely fashion.
  • Develop PowerPoint presentations for clients including media plans, live media, and competitive analysis.
Candidate Info
3
years in
workforce
7
months
at this job
C
Professional Development
BA
Communication Sciences
10

Assistant Media Planner/media Planner

  • Developed strategic launch media plans for Chevrolet Equinox, Impala SS, Malibu, and Aveo
  • Lead promotional efforts for Chevy Racing, including several executions of a themed NASCAR races
  • Lead recruitment efforts and generated awareness of media planning on college campuses
Candidate Info
5
years in
workforce
4
years
at this job
BBA
Marketing And Political Science

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