Creative Services Manager
Responsible for creative package development of all Easter Seals direct response programs, develop and implement on-line promotions, support brand management, provide editorial content and analyze direct response outcome. Coordinate trafficking of creative, proofing and editing. Oversaw marketing services staff. Utilized web site to promote marketing programs and developed extranet site to affiliates.
- Managed day-to-day national direct mail marketing program generating $45 million annually.
- Supervised package development for 50 million pieces of direct mail in both donor and acquisition mailings.
- Analyzed and reported on Easter Seals direct response mail packages.
- Executed monthly financial distribution for Easter Seals affiliates; balance postage accounts and reconcile centralized bank statements.