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Creative Services Manager Resume Samples
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0-5 years of experience
Led global creative brand transformation. Supervised a team of four designers; as well as all outside agencies and vendors.
- Developed and executed strategic marketing campaigns across multiple channels generating a measured awareness.
- Created and executed quarterly promotional initiatives maximizing revenue potential reducing OPEX by over 30%.
- Reduced printing costs by distributing product information through quarterly print and web initiatives.
- Developed comprehensive design guide and best practices tools to maintain brand consistency.
0-5 years of experience
Supervised web development projects from concept to launch. Defined strategy; developed, executed and managed a comprehensive marketing plan that encompassed integrated initiatives designed to penetrate and grow targeted markets.
- Led an international team of 16 that spearheaded project management and implementation of all web projects.
- Increased billable rate to an average of 76% in creative service department.
- Designed web protocols for intranet templates for companies such as 3Com, HP and Agilent Technologies.
- Provided on-site training for clients to handle web maintenance, product use and Intranet support.
- Implemented company offshore resources increasing profitable per project by 18%
0-5 years of experience
- Optimized marketing budget utilizing the results of specially planned focus groups successfully integrating into the Fruit2O flavored water beverage marketing plan.
- Assisted in execution of marketing plan that increased Fruit2O beverage sales from $15M to over $150M in just over 2 years.
- Planned and developed an internal creative team ultimately saving the company nearly $100K over 3+ years in outsourcing costs.
- Project managed the bidding and design process of purchasing a custom-made $130K trade show booth.
- Teamed up with DreamWorks SKG on a movie sponsorship on Spirit: Stallion of the Cimarron for successful on-product marketing.
6-10 years of experience
Responsible for creative package development of all Easter Seals direct response programs, develop and implement on-line promotions, support brand management, provide editorial content and analyze direct response outcome. Coordinate trafficking of creative, proofing and editing. Oversaw marketing services staff. Utilized web site to promote marketing programs and developed extranet site to affiliates.
- Managed day-to-day national direct mail marketing program generating $45 million annually.
- Supervised package development for 50 million pieces of direct mail in both donor and acquisition mailings.
- Analyzed and reported on Easter Seals direct response mail packages.
- Executed monthly financial distribution for Easter Seals affiliates; balance postage accounts and reconcile centralized bank statements.
0-5 years of experience
Responsible for concept, design and print supervision of all internal and external advertising and marketing
- Allocated the annual marketing budget of over $350,000 to a variety of marketing initiatives
- Hired, coordinated, and collaborated with local and national art directors, copywriters, illustrators, and photographers
- Negotiated pricing for services with outside vendors such as billboard advertising, publication printing, and promotional items
- Presented marketing and advertising concepts to senior management
- APEX Award for Excellence in Publication Design for [company name]'s Member Guide distributed to station members and other PBS affiliates
- The Communicator Award for [company name]'s Educational Resource Guide distributed to k-12 educators throughout the region
0-5 years of experience
Conceptualized and executed merchandise presentations (Men's, Children's, Gift departments) in 87 store locations during company repositioning as an upscale destination. Managed store signage across all zones of business and in variable formats (3-d, vinyl, print). Worked with all levels of management from corporate and branch store sectors to monitor standards compliance.
- Allocated budgets and managed purchasing and delivery of visual display elements for renovations and 5 store openings, with emphasis on custom programs for each geographic location.
- Designed and prototyped new fixture concepts and merchandising strategies to enhance store repositioning.
- Partnered with Merchandise Planning division to communicate fixture requirements and display techniques to branch stores.
- Worked with Buying and Fashion offices to direct trend-focused window and departmental presentations; created quarterly trend book for Visual Managers.
- Updated and published standards for Men's, Children's and Gift departments.
- Implemented market share promotions (e.g. Father's Day) from concept to setup; managed rollout of additional visual collateral.
0-5 years of experience
Created and maintained marketing materials and websites for AA- rated financial and insurance providers
- Managed a team of 7 artists. 4 locally and 3 out of state
- Facilitated weekly team meetings, daily artwork reviews and team building events
- Concepted and produced trade show booths in all divisions for industry events
- Approved printing proofs and attended press checks for printed materials
6-10 years of experience
- Provided project management and creative direction for 45 member staff
- Administration of capital and expense budgets
- Consulted on trademark and copyright issues
- Negotiated rates with contract photographers, models, stylists, and designers
- Achieved $15,000 in new revenue from advertising agency level clients
- Captured $5,000 previously unbilled creative hours
0-5 years of experience
Managed the production of all marketing materials for advertising and marketing department
- Determined potential markets, advertising strategies, and budgetary planning for the organization's 43 publications
- Supervised daily activities of the Advertising Coordinator, Advertising Production Assistant and Sales Representatives
- Wrote press releases and promotional literature and designed media kits for publication exposure
- Conducted and designed ads for paid and trade advertising agreements
- Coordinated and maintained overall advertising activity for magazines/journals
- Served as liaison between editorial and graphics departments
- Managed aspects of computer database and daily processes within the department
0-5 years of experience
Worked very closely with the SVP, Director of Creative Services in the areas of recruiting both full-time employees and freelance
- Sourced, screened, interviewed, extended offers, negotiated salaries according to staff level
- Conducted reference checks
- Managed employee relations, coached managers and counseled employees
- Managed the creative database
- Managed the resources of creative teams in order to evaluate the best possible team for the client assignments.
0-5 years of experience
- Produced photoshoots and fashion shows of Fox merchandise for marketing toolkits: hired photographers, stylists, cast talent and edited selects.
- Created concise and understandable branding, packaging and promotional media/collateral guidelines and artwork for licensee usage.
- Reviewed, revised and approved licensee submissions.
- Researched upcoming trends, created projects scehdules and managed quarterly budgets of $250k per project.
- Managed cross-departmental (Sales, Marketing, Promotions, Theatrical, Retail, and Brand ) domestic and international creative projects between Creative directors, character artists and design agencies ensuring creative consistency and maintaining global brand identity with licensees and partners.
- Recruited graphic designers, character artists and design agencies for creative projects.
- Hired and managed interns workloads and schedules.
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