Creative Manager - Print Buyer
Oversaw production, purchasing, and distribution strategies for $25M print and promotional spend which included POP/POS, 3D, circulars, direct mail, outdoor, packaging, fulfillment, and distribution. Managed RFP and RFQ process, contract negotiations, and supplier relationships. Managed scheduling, proofing, trafficking, color, and project updates. Fulfilled store requests for signage and hardware. Partnered with suppliers on quality control, deadlines, and distribution. Worked cross-functionally with marketing, creative, operations, and merchandising on the execution of multi-channel marketing campaigns for in-home and in-store. Engaged suppliers on product development and industry trends. Worked closely with creative team on product development to meet postal requirements.
- Researched and tested new permanent material Re-board. Transitioned décor item away from Sintra to more cost effective and eco-friendly material.
- Saved $40K in Q1 of 2011 for new store sign kits by implementing print-on-demand workflow.
- Sourced new supplier and negotiated multi-year contract for CRM direct mail program, saving $200K.
- Participated in new urban store creative concept development. Guided creative team on production requirements for in-store signage, sourced alternative substrates, and developed new digital print standards.