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Creative Manager Resume Samples
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Candidate Info
years in workforce
years at this job
Advertising Art
Creative Manager
Leader of all Creative Department functions for a company that generated over $35 million in sales through two direct mail titles (Bike Nashbar and Spike Nashbar) mailing eight million catalogs per year. Coordinated projects with various in-house departments including purchasing, marketing, customer service, e-commerce as well as outside vendors.
- First person promoted into the Creative Manager position, while still maintaining duties as Catalog Designer.
- Totally redesigned and improved the overall look the Bike Nashbar and Spike [company name] mail catalogs.
- Saved company $50-$60K a year by creating direct to plate digital files and color press proofs in-house.
- Supervised Desktop Publishing, Image Processing and Photography areas of Creative Department.
Candidate Info
years in workforce
year at this job
Marketing Strategy
Advertising
Creative Manager
As the Creative Manager, I directed all creative marketing efforts for [company name] products. Campaigns utilized both digital and traditional marketing methods. Worked with agencies, vendors and stakeholders to ensure marketing initiatives and performance exceeded expectations. Managed budgets, expenses and organized assets.
- Oversaw rebranding efforts and website redesign of www.[company name].com - Durability By Design
- Managed SEO, paid search & social media strategy
- Improved email open rates to over of 17% (List size 60,000+)
- Helped make Flex-One folding chair the #1 selling folding chair on Amazon.com
- Provided direction on 30 trade ads, 10 digital banners & packaging for 2 products (Sam's Club & Home Depot)
- Coordinated photography, design & development of 2013 Product Catalog
- Directed & produced the "Moscone Center" testimonial video
Candidate Info
years in workforce
years at this job
Communications
Creative Manager
Responsible for the copy development for all communication programs, sales collateral and catalogs, managing and developing staff of 6 in-house writers, plus directing external agencies/resources.
- Conceived an integrated direct mail campaign for test market generating incremental sales of 300% over projection.
- Developed catalog copy guidelines and trained product copywriters in their use to assure clarity and consistency
- Established measurement and editing practices for catalog copy team to improve accuracy and determine work flow
- Fostered development of "Star Award" recognition program to reward individual creative accomplishments
- Initiated development of Grainger Integrated Supply brand identity guidelines to level-set department and outside resources
- Co-developed a branch sequencer/on-hold program to offset service interruptions and promote monthly specials
Candidate Info
years in workforce
years at this job
Technical Writing
Bachelor of Science
Master of Arts
Creative Manager
Promoted to Creative Manager after saving the company $23K in print production costs.
- Managed and mentored a team of eight editorial and design employees; produced 50 catalogs yearly.
- Reinforced company brand; researched, wrote, and edited copy for customer-focused magazine.
- Collaborated with U.S. and global merchandisers; identified emerging sales trends and exposed hidden marketing opportunities.
Candidate Info
years in workforce
year at this job
Journalism And Communications
Print Management
Creative Manager - Print Buyer
Oversaw production, purchasing, and distribution strategies for $25M print and promotional spend which included POP/POS, 3D, circulars, direct mail, outdoor, packaging, fulfillment, and distribution. Managed RFP and RFQ process, contract negotiations, and supplier relationships. Managed scheduling, proofing, trafficking, color, and project updates. Fulfilled store requests for signage and hardware. Partnered with suppliers on quality control, deadlines, and distribution. Worked cross-functionally with marketing, creative, operations, and merchandising on the execution of multi-channel marketing campaigns for in-home and in-store. Engaged suppliers on product development and industry trends. Worked closely with creative team on product development to meet postal requirements.
- Researched and tested new permanent material Re-board. Transitioned décor item away from Sintra to more cost effective and eco-friendly material.
- Saved $40K in Q1 of 2011 for new store sign kits by implementing print-on-demand workflow.
- Sourced new supplier and negotiated multi-year contract for CRM direct mail program, saving $200K.
- Participated in new urban store creative concept development. Guided creative team on production requirements for in-store signage, sourced alternative substrates, and developed new digital print standards.
Candidate Info
years in workforce
years at this job
Creative Manager
Created all visuals for Australian artists for Island Records, Mercury Records and Universal Music Group. Commissioned and produced photo and video shoots ensuring quality of vision and style was met and exceeded from idea, pre-production, on set, post production and delivery. Managed budgets, contracts and invoices. Acted as creative collaborator with marketing, promotion and digital teams. Worked with the New Business department to create strategic partnerships with other companies.
- Produced over 100 videos in 4 years
- Reduced video budget spend by 200% over 4 years while elevating video quality
- Created partnerships with Microsoft Xbox 360, Kodak, Flip Camera, Nando's Restaurant
Candidate Info
years in workforce
years at this job
Communications
Creative Manager, Copy and Photography
Served as leader of copy and photography team; developed and managed copy and content strategies, developed brand voice and photography standards; worked with internal and external partners to ensure copy met business needs while strongly advocating relevancy to audience.
- Managed team of three copywriters and three photographers
- Led script development and supervision of video programs and promotional TV
- Created a cross-category program that leveraged products as solutions to common pet issues
- Fostered program to leverage relationships with internal business partners, buyers and other experts and engage them in the content development process
- Created and streamlined standards for promotional and brand copy, creating efficiencies and reducing production time by 80%
- Developed content plan for stores that positioned signage as purchasing tools
Candidate Info
years in workforce
years at this job
Journalism
Creative Manager
- Managed the scheduling of advertising and design work for offices in New York, New Jersey, Chicago, Atlanta, Detroit and Florida.
- Handled approximately 50 projects per month, coordinating workflow between 10 designers and three copywriters.
- Built successful relationships with vendors across the United States in quoting and overseeing print jobs, language translations, photo and video shoots, and more.
- Managed, created processes and fulfilled orders for Ford Motor Company, which generated $50K + in revenue for each spring and fall recruitment season.
Candidate Info
years in workforce
years at this job
Marketing
Creative Manager
Coordinated building Creative Team in-house to save over $1 Million annually
- Managed all aspects of menu implementations including menu engineering, creative design, proofing, versioning and printing with a printing budget of $4 Million annually
- Provided direction and manages vendors in the development and distribution of marketing materials and programs within deadlines and budgetary constraints
- Supervised photo shoots to accurately depict the company's brand and products
- Maintained cross-functional and vendor relationships
Candidate Info
years in workforce
years at this job
Piano
Piano Studies
Creative Manager
Responsible for screening and referring submitted songs for demo recordings and promotional albums, performing quality checks on outgoing demo products, judging song competitions, customer relations, database management, credit card processing, and general office support. Database management includes all customer, production, and promotional information.
- Developed and implemented higher standards for incoming and outgoing product, based on song structure, lyrics, and originality.
- Identified potential talent for publishing contracts and made referrals to CEO.
- Helped develop an add-on demo instrumentation option for customers.
- Improved customer interaction by developing protocol for handling incoming customer calls.
- Improved quality of mass mailings to customers.
Candidate Info
years in workforce
years at this job
Graphic Design
Creative Manager
Responsible for brand and identity across multiple media platforms (print, web and events)
- Worked directly with FOX departments (research, technology, sales, events and operations) to develop project goals and recommend design and branding direction as well as cost and delivery date
- Estimated timelines of the design department projects, including manpower needed and printing/design expenses
- Recruited and managed design contract staff, ensuring project quality and on-time delivery of materials
- Directed and coordinated a network of print vendors, delivering materials within project budget and deadline requirements
- Managed design interns, assigning projects, ensuring quality of work and provided career mentoring
- Produced all studies, whitepapers, pdfs, brochures, direct mailers, quarterly FOX newsletter, trade show signage and displays, promotional material, presentations, logos and web banners and graphics
- Provided graphic support and art direction for web and email campaigns
Candidate Info
years in workforce
year at this job
English
Creative Manager
- Produced marketing text for major advertising and promotional programs.
- Produced technical documentation for software products including end-user instruction manuals, Web-site FAQs, troubleshooting guides.
- Developed detailed creative briefs for licensed intellectual properties.
- Developed and wrote product-focused marketing Web sites.
- Managed staff of four in production and implementation of marketing programs, ad production and packaging design.
Creative Manager Resume Success Stories
