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Associate Creative Director Duties and Responsibilities
An Associate Creative Director has many duties and responsibilities. Although specific positions will dictate an Associate Creative Director's undertakings, there are several core responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.
Design Concepts Associate Creative Directors will work alongside the Creative Director to develop design concepts and directions for marketing materials, campaigns and multiple projects. This will require them to make conceptual and stylistic decisions. Creating layouts, mockups and prototypes may be required to illustrate their design idea to other members of the team or management.
Manage Projects Most Associate Creative Directors will oversee multiple design projects at one time. This will include creating teams, creating timelines, overseeing design direction, ensuring all deadlines are met, confirming clients are satisfied with the results and troubleshooting any issues that may arise during the duration of the project. They also act as quality control for their projects by reviewing and editing their team's final products before distribution of any materials occur.
Conduct Research Staying abreast of the latest trends and social media fads is important for Associate Creative Directors. To best serve their design department they must continually research marketing trends and strategies and the technologies used in advertisement practices. They must be able to recognize their intended audience and the best strategies for reaching said population. They must also be aware of what competitors are doing in order to create innovative and new designs and concepts.
Associate Creative Director SkillsAssociate Creative Directors should be creative individuals with fantastic interpersonal skills. They must be reliable employees and enjoy challenging and fast-paced work. Being extremely motivated and having strong leadership skills is also important. Employers look for candidates with all of these traits as well as the traits listed here. Core skills: Based on job listings we looked at, employers want Associate Creative Directors with these core skills. If you want to work as an Associate Creative Director, focus on the following.
- Knowledgeable of design practices such as, brand development, user-centered experience design and digital design
- Highly proficient computer skills, especially with Adobe Creative Suite applications
- Knowledge of social media platforms and trends
- Knowledge of marketing practices
- Graphic design experience
- Experience supervising staff
- Degree in Advertising, Fine Arts or related fields
Associate Creative Director Resources
The Internet has more useful sites and resources for those considering a career as an Associate Creative Director. We compiled a list of sites that will inspire, inform and entertain you on your path to becoming an Associate Creative Director. On the Web
Design Career - Rick Byrne is a successful designer who has worked in various positions during his lengthy career, including an Associate Creative Director. His blog is full of information on the design industry, creative process and various careers and job titles one can expect when working in this field. It is a wonderful resource for those wanting to learn more about what Associate Creative Directors do.
Creative Bloq - A website designed to share tips and information for design professionals. It covers all aspects of design from the Creative Director to the graphic design artist. Any design related information can be found on this useful site. On Twitter
@tashasounart - Follow the Associate Creative Director for Pixar, Tasha Sounart, as she tweets about her job, life and the creative industry.
@matejnovak - Matej Novak is an Associate Creative Director for Firefox and tweets about his job and the tech industry. Associate Creative Director Books
Art Direction Explained at Last! - Written by industry experts, this book explains exactly what art directors do in various industries and fields. From the day-to-day duties to what traits make a successful art director, this book covers it all.
Creative Direction in a Digital World: A Guide to Being a Modern Creative Director - A great resource for those working in the creative design process, this text covers how to reach audiences in a digital world. Industry Groups
Design & Art Direction - Originally the British Design and Art Direction, D&AD updated its name as it is now represents the creative, design and advertising communities worldwide. This organization helps set standards, provide training and offers a network of like-minded professionals.
American Institute of Graphic Arts - AIGA was founded in 1914 and today is the industry's largest and oldest association. With over 25,000 members from various design-related professions this is a great resource for those interested in becoming an Associate Creative Director. American Marketing Association - Established in 1953, AMA brings together professionals in the marketing field to share ideas, promote education, conduct research and find reputable resources on marketing.
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