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Creative Consultant Duties and Responsibilities

The duties and responsibilities of creative consultants are diverse, and each specific niche – such as marketing or animation- has different requirements. Based on job listings, most creative consultants have these core responsibilities:

Create Proposals Before landing a job, creative consultants must show prospective clients what they have to offer. Creative consultants develop engaging proposals for each new client, and proposal styles –whether textual, audial, or visual - are unique for every project.

Provide Updates to Clients Creative consultants work one-on-one with clients throughout the content development process. They are responsible for providing clients with updates each step of the way, which requires digital or in-person communication.

Revise and Edit

In creative industries, frequent revision and editing is a major part of content development. Creative consultants make changes based on client and managerial requests, and these revisions are often time-sensitive.

Collaborate with Team Members

Creative consultants often work with others – such as fellow consultants, technical experts, and management – to complete the final product. This collaboration includes sharing ideas and being responsive to criticism and the work methods of other professionals.

Research and Collect Data

In many industries, creative consultants collect modern data and perform market research. They use various sources to gather these statistics and use the data to effectively reach target audiences.


Creative Consultant Skills and Qualifications

Successful creative consultants need a balance of personal and professional skills. Required qualifications vary depending on the specific job and can include writing, animation, product development, and so on. In addition to unique ideas and a rich portfolio, creative consultants must excel at:
  • Campaign and content development – creative consultants must develop unique campaigns, content, products, and more. An in-depth understanding of content that captures audience attention is crucial. Staying up to date on the latest development strategies is equally important
  • Digital creation – in most cases, creative consultants must be skilled with digital creation tools and services such as animation software, marketing tools, editing software, email campaign generation tools, and more
  • Time management – many creative consultants work as independent contractors, and time management is imperative for this freelance work. Creative consultants must frequently meet deadlines and use different strategies
  • Creativity and innovation – creativity is crucial for every creative consultant, as they must come up with fresh and unique ideas on a frequent basis
  • Communication skills – creative consultants often communicate directly with their clients and must do so clearly, quickly, and effectively. Adapting to the communication style of each client is crucial

Creative Consultant Education and Training

Creative consulting does not have set educational requirements, but college education is common and often preferred by employers. Major fields of study for creative consultants include marketing, advertising, and communication. Bachelor’s degrees in these areas may lead to career advancement in these sectors. A creative consultant usually has art-related education or training. A digital or hard copy portfolio of previous work or sample work is a staple for any creative consultant. For freelancing positions, on-the-job training is not provided. Some marketing, advertising, and creative agencies may provide on-the-job training.

Creative Consultant Salary

According to Indeed.com, the average annual salary for creative consultants starts at $54,760 for marketing consultants and goes to $117,676 for managing consultants. Creative consultants have many opportunities for career growth. They may begin working in this field as an independent contractor, which allows them to set their own hourly or per-project rates. Higher-paying management and executive positions are typically available at marketing and advertising agencies.

Helpful Resources

Do you want to take your creative consulting career to the next level? We’ve compiled a short list of helpful resources packed with tips, insights, and more:

“How to Become a Top Freelance Consultant” - writer and entrepreneur Abdullahi Muhammed penned this Forbes article for aspiring creative consultants. Readers will find five comprehensive tips that include linked resources and statistics

The Consultant's Toolkit: High-Impact Questionnaires, Activities and How-to Guides for Diagnosing and Solving Client Problems - Mel Silberman’s successful guide includes worksheets, downloadable questionnaires, and other excellent resources; it’s a useful tool for new consultants or seasoned professionals looking for a refresher course

Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle- succeeding as an artistic professional can be difficult, and author and artist Anna Sabino knows this all too well. Her book is geared towards creative individuals who are eager to turn their passion into a career and teaches both aspiring and experienced creative consultant show to be more successful

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