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Creative Director Duties and Responsibilities
Job duties for creative directors differ widely based on their employer, but there are several core responsibilities that are the same for all creative directors:
Lead Projects Creative directors lead projects from brainstorming to execution. After delegating tasks to various teams, they spend much of their time supervising processes, giving feedback as necessary, and implementing systems to maximize efficiency. It's their job to make sure that deadlines are followed throughout the project and the final output meets standards.
Develop Solutions Creative directors are responsible for developing content and design solutions to help companies or individuals improve their marketing and promote their brand. This eventually takes the form of a proposal backed by industry and client research, and they may make several revisions as requested by the client before proceeding with execution.
Build Team Culture Going beyond overseeing people, creative directors act as mentors who build team culture and nurture skill and motivation in individuals. They may conduct training sessions or coaching, and they also handle some aspects of human resources, such as recruitment, performance evaluation, and promotion recommendations.
Strengthen Branding One of the major responsibilities of a creative director is strengthening their company's branding. They must develop a cohesive brand story that all aspects of the company resonate with, then convey this during external communication efforts. In addition, they contribute to public relations, representing the company at speaking engagements, panels, and other events.
Coordinate with Clients and Vendors As the client's main line of communication for specific projects, creative directors ascertain requirements, pitch concepts, and coordinate with the client to complete the project successfully. Through excellent service, they can build a strong network of recurring clients. On the vendor side, creative directors may recruit and manage freelancers and suppliers for support.
Creative Director Skills and QualificationsCreative directors possess business acumen as well as thorough knowledge of the design process. They excel equally in ideation and execution, and they are comfortable taking on a leadership role. Employers look for candidates with a bachelor's degree related to design or advertising and the following skills:
- Marketing and design expertise - since they provide direction in design and marketing, creative directors must have a high level of expertise in both of these areas. Among other tasks, they must be proficient at developing branding, evaluating designs, and launching and tracking marketing campaigns
- Project management - creative directors are organized leaders with a track record of successfully implementing projects from start to finish. Aside from supervising team members, they optimize overall workflow and solve roadblocks
- Innovative thinking - the success of a project depends heavily on the concept, so creative directors must come up with innovative, out-of-the-box ideas that align with the client's goals and branding
- Interpersonal skills - creative directors maintain positive relationships with clients, encouraging two-way communication and doing their best to fulfill requests. They also work well with the teams they manage
- Presentation skills - because creative directors often present proposals and status reports to clients or stakeholders, they must be excellent communicators who can speak confidently both one-and-one and in group settings
Creative Director Education and TrainingMost employers prefer creative directors with a bachelor's degree in graphic design, advertising, marketing, communications, or a related field. However, the main determinant they look for is experience. Since this is a senior position, most creative directors have a diverse portfolio as well as more than seven years of experience in design or marketing, with proven skill in management. Beyond project briefings, on-the-job training is minimal since creative directors are already experts in their field, but they may receive access to learning opportunities such as courses and workshops.
Creative Director Salary and OutlookAccording to PayScale, creative directors earn a median annual salary of $86,000. Earners at the bottom 10 percent make less than $46,000, while those at the top 10 percent make more than $150,000. The large gap is due to performance-based bonuses and profit-sharing. Research from the Bureau of Labor Statistics (BLS) shows that art directors, a role that closely resembles creative director, have a projected job growth of 5 percent through 2026. A notable trend in the industry is the shift from traditional to digital media. Less jobs will be available in publishing, and the focus will be increasingly on web and mobile platforms.
Refer to the resources below to learn more about the career path of creative directors:
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - written by the cofounder of Pixar, this business book comes with recommendations from the New York Times, Forbes, and The Wall Street Journal. It describes in detail how Pixar cultivated a company culture that encourages the creative process, revealing insights that can be applied to other businesses
Creative Bloq - geared toward artists and designers, this website is a source of both creative inspiration and information about industry trends. Curated lists of outstanding designs make up most of the content, but it also regularly publishes instructional and news articles
Herding Tigers: Be the Leader That Creative People Need - the transition from maker to leader is hardly smooth, especially since most creatives are nonconformists and conventional management advice doesn't always work. To address that, this book provides a concrete strategy through which leaders can bring out the best in their creative teams
Design & Art Direction - D&AD is a worldwide community of creatives in the design and advertising fields. It offers prestigious yearly awards, hands-on masterclasses, and diverse case studies
Building a StoryBrand: Clarify Your Message So Customers Will Listen - creative directors who want to improve their marketing skills can consult this book. It presents a paradigm-changing method to help businesses better connect with clients, as inspired by storytelling principles
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