User Experience Researcher
I drove user experience for Office:Mac, Remote Desktop Connection for Mac, Messenger:Mac, and OneNote for iPhone and iPad. I created and led user experience efforts across all Apple development at [company name], focusing on the user experience for the award-winning Outlook:Mac 2011 and OneNote for iOS.
- Led longitudinal multi-method research in collaboration with the marketing and branding teams to understand the relationship that Mac users have with their Macs, identify how that relationship impacts their feelings towards the Mac and Mac applications, and identify areas where the Macintosh Business Unit could improve the user experience and tap into users' existing positive relationship with the Mac. This led to bringing Outlook to the Mac for the first time.
- Conducted ethnographic research to understand note-taking behavior across devices, operating systems, and manual methods. Based on this research, created a UX strategy, personas, and use cases for bringing OneNote to iOS and Mac.
- Led longitudinal research to understand the usage of Office:Mac in the first three months after the installation of the application. This led to UX improvements in the first service pack, changes to the installation process for the next edition of Office:Mac, and changes to technical support to better meet user needs.
- Conducted focus groups and 1:1 interviews with early iPad adopters to understand first impressions, early usage patterns, and aspirations for tablet computing. This led to a change in development strategy for OneNote for iOS.
- Grew the user experience team from 1 person to 7 people (3 researchers, 3 designers, 1 manager).
- Crafted the UX goals, use cases, and user scenarios for Office:Mac 2008 and Office:Mac 2011.
- Conducted user experience research (including usability studies, contextual inquiries, focus groups, surveys, and co-design sessions) across all Macintosh Business Unit applications.