Ecommerce Manager Job Description
Ecommerce Managers develop and carry out the strategic online marketing plans for companies and organizations that do business on the Web. As such, they need to stay current with the online marketing environment and adapt their strategy to best serve the interests of their organization and to keep pace with the competition in their field. Ecommerce Managers often are heavily involved with companies’ websites, particularly advertising and content elements. Given the 24/7 nature of online shopping, Ecommerce Managers may work irregular hours and be on call to handle any issues that arise. They often collaborate with content developers, fellow businesses and customers. They generally are in charge of an organization’s ecommerce division and report to upper management. General duties will include website design, market research, budgeting, interviewing and training new recruits, supervising the ecommerce division, and presenting project designs to upper management. Any large business with an online presence will likely employ an ecommerce manager. As more and more companies operate online, job outlook for this profession is strong.
Ecommerce Manager Duties and Responsibilities
The Ecommerce Manager will be primarily responsible for overseeing and managing the ecommerce department of a company with a significant online presence. They will handle decision-making for the website, social media accounts, and online advertising. They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the Ecommerce division.
The Ecommerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed.
Research and Development
The Ecommerce Manager will keep abreast of new developments in the e-marketing world. They will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
Supervision, Hiring and Training
The Ecommerce Manager will oversee the entire e-commerce division and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training.
Financial Planning and Budgeting
Ecommerce Managers generally have a set budget from upper management for their division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources.
Project Development and Presentation
The Ecommerce Manager will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company’s online presence and e-sales.
Ecommerce Manager Skills
An ideal candidate for the Ecommerce Manager position is an organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. An Ecommerce Manager will be able to successfully manage a team of people and delegate tasks based on skills. They must be creative, pragmatic and eager to learn. Here are more skills that great Ecommerce Managers have.
Communication: A large part of an Ecommerce Manager’s job is effective communication. They must be able to clearly describe job duties to those they supervise, and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across.
Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job.
Flexibility: The job of an Ecommerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the idea candidate will be able to change strategies and rethink conventional wisdom at any time.
Professionalism: The Ecommerce Manager will be required to oversee a team, meet with clients and designers, and present to superiors. As such, a professional approach in dress and speaking ability will be essential for success.
Ecommerce Manager Salary
The national average salary for an Ecommerce Manager is $70,000. Salaries vary greatly based on the size and resources of the company, as well as based on the extent of the job. A small company, such as a local chain of stores or a division of a larger company, may offer a salary in the $60,000 range. A larger multinational corporation may exceed $90,000.
Ecommerce Manager Educational Requirements
A position as an Ecommerce Manager will generally require a Bachelor’s degree with a specialization in marketing or business. Many college business programs now offer specific classes in online marketing and sales. As the position is a leadership position, companies often require classes in management as well, and an Ecommerce Manager will generally have at least four years’ experience in a related field.
Ecommerce Manager Tools of the Trade
Ecommerce Managers use a broad array of tools in their daily work to manage the many elements of their work. They generally include:
Analytical Tools: Google Analytics and other analytical software will be essential for tracking sales trends and making projections of future growth.
Spreadsheets: Tracking data is an essential part of the job. Using tools like Excel and other spreadsheet software makes organizing months of data effective and easy.
Presentation Software: An Ecommerce Manager will be expected to present new initiatives to management and potential clients. An effective, easy to use software such as PowerPoint is essential to creating visually appealing, easy-to-follow presentations.
Smartphone: An Ecommerce Manager must be on call to handle sudden updates, and a significant part of their job is interaction with clients. As such, an up-to-date smartphone with e-mail capability is essential.
Online Sales Portals: Amazon Vendor/Seller Central and similar sites are key to managing the sales portion of the job, and allow the Ecommerce Manager to keep track of sales data in one convenient location.
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