Marketing Manager Resume Samples - Page 2

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Marketing Managers are involved in product development and distribution, creating and implementing marketing strategies, creating sales copy, liaising with company stakeholders, planning events, and managing social media activity. Top example resumes for Marketing Managers highlight qualifications like excellent communication skills, presentation abilities, sales orientation, marketing expertise, creativity and teamwork. Those seeking to secure a Marketing Managers position should be able to display a degree in marketing, communication, or advertising in their resumes, aside from previous experience in the field.

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11

Marketing Manager

  • Developed, executed, and measured integrated, multi-channel marketing strategies to increase agency awareness, generate and nurture leads, and support business development efforts - increased site traffic by 15% year-over-year
  • Lead thought leadership and content marketing efforts to exploit unique positioning and present valuable insight and advice on issues of interest for customers and prospects
  • Supported account management in building deeper customer relationships by coordinating customer appreciation programs, holiday cards and gifts, and planning customer events and educational sessions
  • Provided direction and contributed to multi-functional team to reposition and rebrand agency to differentiate and align with new agency mission
  • Supported HR in enhancing employee work experience by planning employee events and assisting with internal communications
Candidate Info
17
years in
workforce
3
years
at this job
BS
Communications
12

Digital Products & Marketing Manager

  • Conducted qualitative and quantitative research to help guide new creative efforts for digital advertising products.
  • Conceptualized, developed and designed training materials, sales collateral and presentations for online sales initiatives across four Midwest newspaper properties under the SNG umbrella.
  • Worked as part of product development team providing creative brand representation and advertising campaigns for new products.
  • Developed and maintained digital "toolbox" providing much needed organization and updates of sales collateral.
  • Managed social media for multiple properties and provided promotional advertisements as needed.
Candidate Info
10
years in
workforce
1
year
at this job
AAS
Technical Communication
BA
Public Relations / Marketing Communication
13

Brand Marketing Manager

Reporting to the VP of Marketing, responsible for developing and launching the company key business into the Food, Drug, Mass -FDM- channel, and for expanding the main brands of probiotics, omega's oils, and fibers across all channels

  • Launched the company's key product categories to the FDM channel, doubling the business's size in 2 years
  • In the 52 weeks ending 3/16/13 (ACNielsen data) [company name] fish oils grew 28% and cleanses 41%
  • Current project: launched a line of 5 fiber supplements -Fiber Smart-. In just 3 months it is already being sold at key retailers like CVS, Target, and Walgreens, and it is been tested at Wal-Mart
Candidate Info
19
years in
workforce
3
years
at this job
BA
Marketing
MA
Master of Arts
MBA
Business Administration
14

Product Marketing Manager

Managed entire life-cycle of the company's most profitable products from strategic planning to tactical activities

  • Responsible for 20 product launches, including writing content/copy for product web pages, developing the positioning and messaging strategy, creating brochures, creating "What's New" documents, updating the online store, creating online and print ads, communicating new product features and benefits to sales teams world wide, writing customer announcements and developing press releases
  • Collaborated with cross functional teams of engineers, sales and business development to ensure that requested product features were prioritized and implemented
  • Internally communicated new product features and benefits, including sales training to ensure a consistent message was applied across world wide sales teams
  • Participated in the re-branding of the company, including the re-design of the company logo, homepage, online product pages, presentations, product collateral, and tradeshow materials
  • Successfully led and organized the company's first ever Customer Summit event showcasing the company's new products, technical expertise and valuable speaker sessions
  • Worked closely with Microsoft and other partners on marketing activities relating to SiteBuilder for Windows and promotional activities relating to Plesk for Windows
Candidate Info
7
years in
workforce
2
years
at this job
MA
Master of Arts
15

Marketing Manager

Created and executed individualized social media strategies tailored to both regional campaign focus in collaboration with the Florida Hospital West Coast Region and Florida Hospital Corporate initiatives

  • Developed digital strategies affiliated with specific campus driven campaigns and events
  • Maintained and enhanced external and internal web portals
  • Measured ROI on campaign efforts, both digital and traditional, with numerous analytics tools
  • Graphically designed on campus signage for collaboration with the Tampa Bay Buccaneers
  • Responsible for complete creation of e-newsletters and community magazines including copywriting, layout/design and artistic direction
  • Pitched and secured media placements on local and national outlets
  • Developed relationships within the community as part of the Florida Hospital Community Outreach Initiative while coordinating with doctors, clinical staff, administrators, and key hospital departments to help grow volume and meet program marketing targets
  • Served as interim Director of Marketing for six months, working directly with the community, administration, and service lines to help reach budget and marketing goals.
Candidate Info
9
years in
workforce
1
year
at this job
BA
Applied & Cultural
16

Marketing Manager

  • Planned, organized, and implemented direct and digital marketing strategies resulting in an annual revenue increase of 63%
  • Developed and directed the company’s 3-year marketing plan and re-branding campaign, including field marketing, a new website, increasing social media traffic and all advertisement materials. The campaign drove 160% additional traffic in the first year
  • Strategized partnership agreement that included devising profit goals and delivering ACCET rules and guidelines with Georgia Christian University. Led partnership negotiations with University of South Carolina Aiken resulting in multi-state market reach
Candidate Info
11
years in
workforce
3
years
at this job
BA
Geography
MA
Master of Arts
17

Marketing Manager

Contributed to development of sales and marketing strategies through lead nurturing, client communication and integrated content on multiple platforms

  • Developed marketing plan and singularly executed individual campaigns through content creation, design, sector
  • Implemented client retention program through post event feedback surveys, loyalty rewards and referral incentives
  • Created, implemented and managed the employee outreach and company culture programs
Candidate Info
5
years in
workforce
1
year
at this job
Print Journalism
18

Marketing Manager

  • Drove marketing strategy and implementation for key brands – PDR Main, PDR3D, and PDR
  • Launched first-ever PDR 'eBook' generating more than 90,000 downloads within four months; managed marketing of the nationally renowned Physicians’ Desk Reference annual print and digital editions.
  • Launched marketing campaign in support of new online CME product for physicians resulting in a 47% increase in web traffic within six weeks, as well as more than 10 product-focused industry trade articles.
  • Secured media converge in top trades – Health Data Management, Health IT News, and HIStalk, among others – to support products; oversaw corporate/media relations.
  • Refocused Sales Team conversations around innovative electronic health record (EHR) system-based solutions by launching a new division – 4th Channel – to overcome strong association with legacy offerings.
  • Educated target audience on EHR systems by developing/implementing a unique 'roadshow' program – a hands-on experience allowing potential clients to work within live EHR systems.
  • Increased brand awareness and corporate profile by managing company presence at more than 10 annual industry conventions, overseeing speaking opportunities, booth exhibits, and sponsored events.
Candidate Info
15
years in
workforce
4
years
at this job
BA
Bachelor of Arts
19

Marketing Manager

Supervise Copywriter, Designers, and Marketing Assoc. to support online marketing initiatives, social media programs, and marketing assets for US market contributing to 2014 sales of $358MM

  • Develop, manage, and execute marketing plans and projects including video production, lifestyle photography, consumer eMail and online communications increasing website conversions YOY by 40%
  • Organically increase Facebook fans by 9% in one year. Work closely with agencies to develop social media content with an average of 7% engagement and 30% share of voice
  • Produce 20 + creative, high-quality demo videos leveraging same set and talent for photo shoots, coming in under $250K budget after conducting RFP to find the right partners
  • Reinstate monthly eNews including parenting articles, trade reviews and product launches with 15% open rate
  • Manage VTech's Expert Panel of Doctor's editorial schedule to provide parents information on tech trends, and developmental milestones via eNews, website and videos
  • Produce promotional eMail to 500K consumers with an average open rate of 12% increasing website traffic by 3% and improving software sales
  • Responsible for CMS through heavy collaboration with Hong Kong and US colleagues, lead US online initiatives and provide eComm support
  • Enhance user experience on vtechkids.com and improve conversions reducing 6-click ordering to 3-click
  • Use metrics and best practices to identify best call-to-action online, and for consumer communications
Candidate Info
18
years in
workforce
2
years
at this job
BA
Journalism
20

Marketing Manager

  • Directed design of flyers, direct mail pieces and other marketing collateral
  • Coordinated compilation and completion of all active and upcoming communities and approved digital and print marketing
  • Worked closely with model merchandisers, landscape architects and on-site superintendents for model home openings
  • Managed department activities and its staff
Candidate Info
15
years in
workforce
3
months
at this job
AA
Associate of Arts

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