Senior Sales Executive Job Description

What is a Senior Sales Executive?

The primary purpose of a senior sales executive is to maintain relationships with clients while simultaneously finding and selling prospects.

Senior sales executives work for a variety of companies, from industrial suppliers to consumer-focused retailers. Essentially, any company that sells products or services to multiple clients can hire a senior sales executive. Senior sales executives work almost exclusively in an office environment, although they may be occasionally required to travel to meet with clients.


Senior Sales Executive Duties and Responsibilities

To ensure that their client relationships are maintained and that all potential prospects are pursued, senior sales executives perform a wide variety of tasks. We analyzed several online job postings to identify these core duties and responsibilities:

Identify Prospects

One of the most important aspects of senior sales executives’ jobs are identifying potential prospects. They accomplish this by analyzing a pool of potential prospects and narrowing it down to the most promising ones.

Overseeing Sales Team

As the highest-ranking member of the sales team, senior sales executives are responsible for overseeing the work of all other members of the sales team. This can include mentoring sales representatives, outlining goals for the team to follow and handling problems when they arise.

Maintaining Relationships

It’s absolutely crucial that senior sales executives dedicate a substantial portion of their time to nurturing and maintaining relationships with existing clients. This can involve contacting clients to ensure that they’re satisfied with the products and services they’ve been provided with.

Developing Products and Services

Although this responsibility is not part of every senior sales executive’s job, some senior sales executives may find themselves in charge of conceptualizing and developing products and services for the sales team to deliver to customers.

Creating Documentation

It’s important that senior sales executives are diligent about keeping detailed records and creating proper documentation of all aspects of the sales team’s activities. These can include the number of sales made, lists of clients and their feedback, the performance of individual sales associates, and more.


Senior Sales Executive Skills

Successful senior sales executives are detail-oriented, results-driven individuals who have a knack for leadership. In addition to these general attributes and personality traits, employers are looking for senior sales executives with the following skills and qualifications:

  • Analytical skills – because they must identify and evaluate potential prospects and opportunities, it’s essential that senior sales executives have strong analytical skills
  • Communication skills – having to regularly communicate with both clients and members of the sales team, senior sales executives must have exceptional communication skills
  • Customer service skills – since senior sales executives spend a good deal of time directly interacting with clients and addressing their needs, they must have excellent customer service skills
  • Leadership skills – as the primary leader of a team of sales associates, senior sales executives must have proven and well-developed leadership skills
  • Problem-solving skills – because senior sales executives are frequently required to address the issues of both sales associates and clients, it’s important that they have strong problem-solving skills


Senior Sales Executive Tools of the Trade

To accomplish their daily goals, senior sales executives use a variety of tools. Senior sales executives should be familiar with the following:

  • Recent versions of Microsoft Office software suite – since many of the tools included in Microsoft Office (such as Word and Excel) have proven to be extremely helpful to senior sales executives, it’s important that they know how to use those tools
  • Sales software – in most companies, senior sales executives will need to use a sales-oriented software program
  • Standard office equipment – senior sales executives must know how to use office equipment such as copiers, scanners, and printers
  • Standard telecommunications equipment – senior sales executives are generally required to know how to use landline telephones, fax machines, and other standard telecommunications equipment


Senior Sales Executive Salary

According to the Bureau of Labor Statistics, the median annual salary for sales managers, which includes senior sales executives, is $117,960. The lowest 10 percent earn $55,790 per year or less, while the highest 10 percent earn $208,000 per year or more. Senior sales executives in New York, Delaware, and Virginia enjoy the highest median annual wage in the United States, earning $182,030, $162,080, and $155,790 per year respectively.


Senior Sales Executive Resources

We put together the following list of resources to help you explore a career as a senior sales executive:

Sales Director – With more than 60,000 members, this LinkedIn group is an ideal place to connect with other senior sales executives.

Sales Management Executives – This LinkedIn group has approximately 300,000 members and is dedicated to discussing and honing the skills specific to senior sales executives and similar positions.

Hubspot Sales – This sales-specific section of Hubspot’s popular blog is frequently updated with articles about tips, tricks, research, and more.

Sales Gravy – One of the most popular sales-related websites, Sales Gravy, boasts a wide array of features and resources such as frequent articles, training programs, job-finding tools, and more.

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal – According to Amazon, Jeb Blount “addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.”

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives – Keith Rosen teaches sales executives and managers how to develop a winning team through coaching their people around best practices and core competencies.

HBR’s 10 Must Reads on Leadership Harvard Business Review has put together a collection of articles on leadership to help leaders manage their own and their organization’s performance.


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