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Director Of Sales And Marketing Resume Samples
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0-5 years of experience
Effective leader of a diverse team that is responsible for inside and outside sales, as well as corporate marketing, branding and advertising. Successful in leading all aspects of client relations and sales lead generation for this private enterprise. Increase lead generation primarily through prospecting, print, online, and conference advertising and sponsorships. Build effective sales strategies for direct reports responsible for both outside sales and inside sales.
- Increased sales revenue by 19% in 2011
- Directly contributed to over $1 million in revenue in first 9 months
- Increased lead generation by 250% in 2012, through branding, web design, print and online campaigns.
6-10 years of experience
Led sales team of eight representatives in marketing medical equipment throughout the state of Florida.
- Maintained and developed customer relationships with various physicians, home health care agencies, assisted living facilities, and nursing homes.
- Acquired 30 new accounts in first 18 months and grew sales by over 60%.
- Served as state of Florida sales trainer in 2010 and was responsible for sales team of eight people to oversee in all sales, marketing, and training capacities and help to grow sales 40% over previous year.
- Led team to year over year sales increases with continuous training and improved marketing methods
- Led company in overall sales in 2008.
0-5 years of experience
Generated hotel sales and oversaw planning, sales production, administration, account management, and all marketing functions.
- Designed and coordinated sales packages bundling area attractions and local businesses to create such events as Wine Lovers Weekend, Big Band Weekends, and the Girlfriends Get-A-way Weekends, which generated $1.2 million in revenue annually.
- Achieved 30% over quota on booked sales and 50% over quota in partnership marketing.
- Developed annual marketing plan and assisted in creating the operational budget.
- Exceeded budgeted revenue, occupancy, and ADR consistently over 2 year tenure.
- Developed a keen understanding of products and services, responding to client needs to ensure accuracy.
- Responsible for developing multiple types of marketing material to assist with promotions.
0-5 years of experience
Demonstrated sales and marketing skills that led to an over 30% growth in the company the first year.
- Developed structured advertising campaign to increase brand recognition, including incentive programs and literature resulting in increased customer base.
- Handled accounts from inception to completion including layout, design, cost analysis and installation.
- Maintained high quality client relationships, through effective communication implementation and service of customer accounts resulting 90% customer retention and satisfaction.
- Led crew of 4 with site development, installation and maintenance
- Aided hiring process by reviewing prospective employees, advising owner on qualifications and suitability of applicants.
0-5 years of experience
Managed the global sales, sales operations, and marketing functions for a $2.2B manufacturing vertical focused on aerospace & defense, automotive, and heavy industrial clients.
- Directed the closure of $5.6B in new business sales – 2.5 times the FY’12 target.
- Managed 144% growth in sales pipeline in one year.
- Achieved overall sales win percentage of >80% in FY’12.
- Established a client planning process focused on driving growth via cross- and up-sell.
- Created first ever marketing tools including: centralized collateral repository, thought leadership webinar series centered on manufacturing aftermarket, and two manufacturing communities of interest.
- Developed global automotive, design services, aftermarket, and performance-based logistics points of view – best sales tool ever seen by the manufacturing group president.
6-10 years of experience
Developed a start-up international travel company specializing in guided tours throughout Europe. Managed all sales and marketing activities. Scope of accountability included strategic planning, competitive analysis, market positioning, new business development, new product introduction, staff training and development, building strategic partnerships, and building/maintaining client relationships. Directed a team of 12.
- Increased revenue throughout all 7 years at my start-up by continually finding new markets and partnerships, hiring key personnel, giving effective presentations, and by persistent negotiations with vendors.
- Boosted sales by 16%, 21%, and 32% during 2007, 2008, and 2011 respectively.
- Created and implemented company-wide sales training and incentives. Designed rigorous sales training program and presentation materials, and directed program.
- Produced new revenue stream by expanding and restructuring market territories.
- Slashed quality assurance claims by 16% in 2006 to 4% in 2012.
- Managed and trained employees to lead popular international excursions, while establishing strong relationships in the accommodation, transportation, restaurant, and educational industries.
- Waged successful yearly marketing campaigns, increasing sales annually while improving the popularity and integrity for our brand.
0-5 years of experience
Plan and implement overall marketing strategies to obtain partners with large corporations
- Instrumental in securing over $1,200,000.00 in sales during the inaugural year of business
- Spearheaded contract negotiations by opening high and reaching an agreement resulting in substantial sponsorship sales
- Devised marketing campaigns for clients to directly affect revenue generation
- Established strategic partnerships with companies to help grow Clear Essence
- Facilitated employee workshops to aid in cultivating employees to flourish
0-5 years of experience
- Responsible for all sales and marketing operation for a 3 diamond, all suite, Starwood managed hotel with annual sales of $13.5 million.
- Successful redeployed sales team and implemented marketing strategies thus successfully exceeding annual goals by 11% and a RevPar index increase of 29% for year-end 2011.
- Successfully completed repositioning of hotel for the pre-opening of a $28 million dollar IACC approved conference center.
- Successfully implemented the IACC approval process.
0-5 years of experience
Conducted successful sales presentations that were instrumental in increasing company sales by 25%.
- Designed and distributed new marketing materials that improved the corporate footprint in the industry and provided a greater customer base.
- Performed various functions of the Project Management role to include shipping, jobsite management, and cost efficiency.
- Prepared, presented, and closed sales proposals meeting scheduled deadlines
- Maintained company website and designed and distributed monthly News Letters to the customer base.
0-5 years of experience
Became a partner in a start up medical manufacturing and sales company focused on the wound care market
- Negotiated a 3 year contract with current market leader to manufacture their total contact cast kits used in the treatment of diabetic foot ulcers
- Generated 750k in combined first year sales for M-Medical
- Orchestrated a successful national sales and marketing campaign focused on wound care centers and individual podiatry offices
- Developed brand logo and imaging, training manuals, and website development
0-5 years of experience
Led consumer brand from start-up to projected sales of $1M for 2014, $6M for 2015
- Total responsibility for development of all marketing presentations, collateral, displays, packaging designs as well as creation and maintenance of brand identity and product positioning for long-term market share resulting in placement onto 15,000 store shelves of Walgreens, CVS, Safeway, Albertsons and others, and a major licensing contract
- Developed company pricing strategies
- Managed and directed staff including recruitment and development
- Created strategic marketing plans, budgets and led campaign management
- Senior professional responsible for excellent relationship with public relations agencies, overseeing and motivating 30 person sales force, building lasting customer relations, representing the company in various conferences and trade shows
- Initiated and developed new product research and development, researched market conditions and monitored competition
- Generation of all sales forecasts and plans for presentation to board of directors and shareholders
0-5 years of experience
Hired and trained manager and 12 person sales team who have sold over $25 million in the past 3.5 years, with steady year after year sales increases.
- Priced all property and ensured promotional lots were cleared and ready to show
- Wrote front, tour, and close
- Oversaw constructions of roads, water, sewer, golf course, clubhouse, restaurant, pro shop, and swimming
- Hired and managed an off-site marketing department that included trade shows, direct mail, radio
6-10 years of experience
Directed and re-established the sales and marketing efforts for a newly purchased property that recently became an independent hotel and was a prior Residence Inn.
- Responsible for overcoming a 2 year void of any sales effort in the market and establishing renewed client interest in the hotel that was open throughout renovations in 2007.
- Exceeded budgeted revenue goals for several months during the ramp up period prior to renovations being completed.
- Created and implemented annual sales and marketing plans for room sales and revenue goals.
- Developed and trained new sales manager.
- Helped create and develop hotel web site to drive increased internet revenues.
- Responsible for monitoring and updating revenue management through ecommerce accounts.
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
