Sales Representative Cover Letter Examples

Sales Representatives work for a variety of companies and are in charge for promoting and selling products and services. Common work activities listed on a Sales Representative resume are scheduling appointments, identifying customer needs, negotiating contracts, cultivating the relationship with existing customers, placing orders, analyzing sales trends, and making sure sales targets are met. Constant training is required in order to fine-tune their selling abilities.

Not exactly what you are looking for? Check our complete library of over 1000 cover letter examples.

Rate This Template:

  • Featured in:
  • Featured Logo

Free Sales Representative cover letter example

Dear Mr. Bentz:

Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.

Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts—while consistently providing exceptional client service and boosting the bottom line—positions me to surpass even your highest sales objectives.

Highlights of my experience include the following:

Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.

Forging trusting and enduring relationships with customers, dealers, and management teams to maximize client retention and satisfaction.

Utilizing superior communication, presentation, and time management skills to achieve maximum sales and the highest level of customer loyalty and referrals.

Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to greatly contribute to your corporate sales goals. I look forward to discussing my qualifications with you further in the near future. Thank you for your consideration.


Erick C. Kohler

For help with your resume, check out our extensive Sales Representative Resumes.

Improve your chances of getting noticed with a powerful cover letter. Take a look at our guide to create the best cover letter in 2023.

Include These Sales Representative Skills

  • The ability to sell and negotiate
  • Networking skills to collect new contacts
  • Attention to details and accuracy
  • Professionalism and business acumen
  • Being able to get over customers who turn them down
  • Self-confidence and strong motivation
  • The ability to work independently and as part of a team
  • Excellent communication and people skills


How do you format your sales representative cover letter?

To format a cover letter for a job application, include these sections in the following order:

  1. Contact information
  2. The company’s address
  3. A salutation
  4. Opening paragraph
  5. Body paragraphs
  6. Closing paragraph
  7. Signoff and signature

Once you have organized your cover letter’s content, make it visually appealing. Hiring managers look for candidates whose cover letters can be easily read.

For a sleek and clean cover letter that’s simple and easy to follow, choose a professional font style. Recruiters highly recommend Arial, Times New Roman, Calibri or Georgia. Also, avoid large fonts; the acceptable size is from 10-12 points.

Finally, your margins should be between 1 inch and half an inch, and the text should use single spacing and be aligned to the left. Also, keep your letter between 250 to 500 words in length so you don’t exceed one page.

What can you include in your sales representative cover letter?

A cover letter is a “sales pitch” in which you quickly introduce yourself to the employer and provide details about your top strengths and accomplishments

Give employers a better sense of your personality, attitude and how well you fit into the company. Use your cover letter to respond to the skills mentioned in the job post with real examples of how you’ve used these skills as a sales representative.

In short, show that you’re the perfect candidate by connecting your experience and qualifications to the job description as well. Finally, establish your enthusiasm and positivity about being part of the sales team.

How can our builder help you create a sales representative cover letter?

Create a first-class cover letter by using JobHero’s Cover Letter Builder. This user-friendly software lets you generate a persuasive cover letter fast and easy.

The builder guides you through a variety of templates and provides sample content for any industry. Simply follow the prompts and, in just three easy steps, you will have completed a job-winning cover letter.

  1. Select a template from our variety of sleek and professional styles.
  2. Answer questions about your professional experience.
  3. Review, download and send!

A professional cover letter is the first step toward your new job!

Build a Cover Letter Today