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Marketing Strategist Duties and Responsibilities

Regardless of the industry that the employing client is in, marketing strategists utilize common short- and long-term marketing activities to promote their product or service and to gain and retain customers. Based on an analysis of job postings, we've listed some of the most common duties associated with this position:

Analyze Data Data from population group surveys, economic trends, and various methods of advertising is used by marketing strategists to determine the best way to promote a client's product or service.

Research Marketing strategists research the products that they are assigned to market as well as the target audience to help formulate their marketing plan or strategy.

Design Promotional Materials Working with a team, marketing strategists develop promotional materials such as social media ads, billboards, and commercials to help increase the company's brand awareness.

Create and Manage Budgets Clients have varying marketing and advertising budgets. Marketing strategists create a budget that meets each client's needs at the initiation of the project and track it throughout the process to ensure it is adhered to.

Develop Digital Campaigns Marketing strategists develop campaigns for social media platforms to increase web traffic and develop a solid, long-term web presence.


Marketing Strategist Skills and Qualifications

Successful marketing strategists are analytical and creative, with high attention to detail as well as the ability to see the bigger picture. Employers typically seek candidates with a bachelor's degree, prior work experience, and the following skills:
  • Collaboration - marketing strategists work in a team environment to develop and execute product campaigns
  • Research skills - this is a key skill utilized by marketing strategists to help brainstorm and present recommendations for clients
  • Public speaking - marketing strategists pitch ideas to clients and colleagues at meetings and may also make presentations to large groups of potential buyers
  • Negotiation - they must have the ability to negotiate budgets, timelines, and expectations with clients and prices with vendors
  • Technology skills - successful marketing strategists are proficient with project management software, analytic programs, and systems used to create marketing campaigns

Marketing Strategist Education and Training

Marketing strategists commonly have a bachelor's degree in business, marketing, communications, journalism, or a related field, in addition to three to five years of experience. A master's degree is a plus for candidates.

Marketing Strategist Salary and Outlook

The highest 10 percent of marketing strategists earn $123,000, while the lowest 10 percent earn $35,000. The median annual wage is $63,000. The Bureau of Labor Statistics reports a faster than average growth rate for marketing strategists through 2026. This 23 percent increase will result in over 733,000 positions. Job prospects will be best for applicants with a master's in business administration, marketing, market research, or statistics.

Helpful Resources

American Marketing Association - founded in 1953, "this essential community for marketers" provides a forum for marketing professionals to connect with the people and resources necessary for success in this industry. AMA members have access to white papers, research reports, and best practices written by respected industry leaders, as well as a toolkit that includes interactive templates and other job tools

Association for Strategic Planning - ASP's mission is to "help people and organizations succeed through improved strategic thinking, planning, and action." ASP is the only global strategy association that offers a certification program

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals - author and CEO Idris Mootee's well-regarded book on branding utilizes perspectives from business strategy, customer experiences, and anthropology to discuss and give advice on the challenges of traditional branding

The Social Media Strategist: Build a Successful Program from the Inside Out - Christopher Barger's book helps readers master the strategic, efficient, and creative use of social media in their job

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