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0-5 years of experience
Developed content strategy recommendations, edited and published new content, executed content maintenance requests, performed site-wide content audits, and conducted SEO keyword research.
- Assisted in the editing, publishing, and quality assurance of over 450 new digital content pieces per year.
- Completed content audit that generated maintenance tasks like edits to existing pages and creation of new topic, collection, and gallery pages.
- Analyzed onsite search data identifying trends and making keyword suggestions for the account team to pursue for the 2017 editorial calendar.
- Performed site-wide audit of over 200 content pieces to qualitatively assess if content aligned with customer needs and organizational goals, which was included in client deliverable.
- Executed monthly content maintenance requests quickly and efficiently, which included updating banners on hundreds of pages and surfacing new content on 15 category landing pages.
0-5 years of experience
- Received the First Prize of $25,000 for the company in the stiff Business Plan Competition with 27 other proposals on campus
- Conducted surveys in a focus group of 36 women to determine health related issues associated with used underwear and presented the report to the business judges
- Developed and executed business strategy and brand launch of top-notch quality underwear for women of all sizes and successfully opened brick and mortar store in June 2016.
- Awarded the Harvard Innovation Competition Grant Award for the Year 2015 in a stiff competition with 8 other worldwide
0-5 years of experience
Managed $5MM+ of social campaigns with responsibilities such as platform identification, content management, POV
development, events, interagency coordination and analytic reporting
- Drove social component of Cigna’s award-winning “Go, Know, Take Control” campaign, including integrated partnership with ABC’s ‘Jimmy Kimmel Live’, ‘Good Morning America’ and local ABC stations
- Collaborated regularly with external agencies to amplify the reach of social content through paid media support
- Identified opportunities for social optimization including leveraging influencers to increase performance and impact
- Assisted in acquiring new business by conducting stakeholder interviews and providing comprehensive analyses of the social media properties of potential clients and competitors
0-5 years of experience
Collaborated and coordinated meetings with project managers and marketing team members to develop the creative direction and planning of all paid and organic social initiatives, branded content and social campaigns. Ad types included lead generation, web traffic and brand awareness ads.
- Developed and monitored 35 social media properties that included Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus, as well as, directed and produced 80% of the branded graphics and video, photos, headlines and ad copy.
- Communicated with consumers, social fans and potential customers for 5 brands within 7 social platforms. Helped improve the company’s social response rating to 100% by working closely with the Customer Care department and Legal team to develop an effective communication process for risk management and professional messaging to be used publicly when responding to social comments, inquiries or complaints.
- Developed monthly content calendars and published over 2080 social posts both natively and via Sprout Social, a social media management tool, to organize and preschedule posts.
- Monitored social trends to facilitate potential marketing opportunities, developed UTM codes for tracking web traffic direct from social, and monitored brand mentions throughout the web to manage brand reputation and social awareness.
- Curated, aggregated and organized all relevant web content that could be used or repurposed for each brand. This included backlinks, blogs and articles, and video and infographics.
0-5 years of experience
Retained to provide strategic oversight, business development, and partnership management as U.S.-based strategist for Australian firm providing investor risk tolerance assessments and solutions. Partner with Australia-based team of 3 Board of Directors members, 2 executive leaders, and 4 support staff. Plan and execute global expansion strategies, growth roadmaps, SaaS technology and design investments, and brand proposition. Forge profitable alliances with C- suite executives, broker-dealers, advisory networks, and technology providers. Manage relationships with institutional partners including Fidelity, Schwab, TD Ameritrade Institutional, LPL, and SEI Investments.
- Boosted qualified leads by 350+% and doubled sales via strategy including authoring content, delivering presentations, and conducting webinars with key partners.
- Tripled number of integration partners by integrating tool with industry-leading wealth management technology platforms.
- Realized 89% licensing renewal rate through loyalty pricing programs, behavioral economics strategies, and product training.
- Devised key metrics to analyze ROI, P&L, digital marketing campaign impact, and customer satisfaction.
- Invited to speak at numerous industry conferences and craft investment risk content for the National Society of Compliance Professionals (NSCP), the Securities Litigation Section of the American Bar Association and others.
0-5 years of experience
- Developed integrated marketing campaigns to drive brand presence and drive revenue.
- Led a 357% increase in annual sales from digital marketing campaigns by expanding business opportunities.
- Developed effective email campaigns and implement data-driven content marketing strategies resulting in above industry average open rates and click-through-rate (CTR) and higher ROI.
- Managed large-scale site content, applied optimization strategies using A/B split and multivariate testing (MVT) to improve conversion rate optimization.
- Managed web analytics tools with Google Analytics to measure core KPI’s and analytics reporting.
- Executed PPC campaigns improving performance of paid search traffic by 259%.
- Reduced average digital project turnaround time by 25% by streamlining inter-department procedures.
- Cultivated and maintained third party vendor relationships with project managers, developers, UX designers, content writers and PPC experts.
- Successfully launched new company website development and platform migration resulting in 181% lead form submissions increase.
0-5 years of experience
- Created and implemented SEO-focused content campaigns resulting in more than 1,500% growth in year-over-year traffic
- Created and implemented monthly social media calendars and campaigns increasing sessions by 1,479%
- Created analytics reports for social media and content campaigns through Google, Facebook and Hootsuite
- Wrote and edited copy for landing pages, print pieces, Facebook ads, Wikipedia pages, brochures, direct mail and email
- Collaborated with a team of 3 to 8 writers to edit and develop content
0-5 years of experience
Worked closely with an established improv and performance group to restructure their social media initiatives by scheduling and coordinating marketing promotions.
- Saw engagement rates rise across Facebook, Twitter, and Instagram.
- Achieved a reported 25% increase in ticket sales.
- Compiled promotion materials for future marketing endeavors.
0-5 years of experience
- Ensured processes were identified, implemented and executed to align with the content plan as well as compliance and other internal requirements.
- Analyzed consumer behavior and identified opportunities for adjustments or enhancements to content plans.
- Established a consistent tone, style and messaging approach across all products by creating and maintaining the first set of content guidelines.
- Established a system of searchable content assets that enhanced productivity for end users.
- Consulted high-priority clients and provided detailed content strategy recommendations.
- Created B2B and B2C web content and videos based on target concepts and desired messaging.
0-5 years of experience
Met with new clients and walked them through the process of building out their organic search campaign. Conveyed the value of digital marketing/SEO services.
- Built and managed organic search campaigns, including keyword research, technical audits, conversion optimization audits, and content recommendations.
- Managed relationships with clients, answering any questions they might have and ensuring their satisfaction.
- Provided insight for new site build-outs, making recommendations for user experience and keyword optimization.
- Created and implemented link outreach strategies, earning high quality backlinks for clients.
- Created and implemented scholarship strategies for high value clients, earning backlinks from .edu web addresses.
- Performed link analysis, making efforts to remove and then disavow possible harmful links.
- Assisted in video production, creating high quality video content for client use.
0-5 years of experience
Empowered high net-worth individuals with access to professional institutional money managers through Separately Managed Accounts (SMAs).
- Achieved Director’s Circle 2007 with $20.0 million of new assets.
- Demonstrated outstanding communication skills with affluent clientele (minimum $500,000) being the initial liaison for prospective investors and keeping existing clients abreast of market strategies in correlation with their current asset allocations.
- Established instantaneous rapport and trust necessary to obtain private information to ascertain prospects’ unique investment objectives in order to design customized, diversified investment portfolios.
- Displayed exceptional optimization of time management through effective prospecting and qualification skills.
- Exhibited extensive successful telesales experience with both incoming and outbound leads from databases, webinars, referrals, marketing campaigns, internet, etc.
- Utilized web-based presentations such as GoToMeeting and WebEx to illustrate the quality of our money managers and the value of employing our unbiased methodology of selecting and monitoring money managers.
0-5 years of experience
- Collected, analyzed, and managed data to formulate business strategies that increased revenues by 20% over 2 years
- Modified and optimized inventory management system to increase inventory turnover and easy merchandise tracking
- Conducted market research and connected with global suppliers to purchase merchandise for 30% lower costs
- Developed product pricing strategies in accordance with market/product trends, seasonality, and competition
0-5 years of experience
Globally published and marketed tactical views to the firm’s Retail & Institutional (GAIN GTX) clients, represented the firm within the financial media: Bloomberg TV, CNBC, Fox Business, BNN and a speaker at the International Traders EXPO.
- Liaison to CNBC’s Senior Producers in formulating currency topics/themes for their weekly TV show – Money in Motion.
- Constructed quantitative models to forecast economic data, FX fair valuation, seasonality and month-end flows.
- Produced research note previews for major economic data/news events: FOMC meetings, Fed speeches and US Employment report (NFP), and then recapped thoughts in a succinct/actionable manner.
- Provided intraday multi-market analysis, commentary and insight directly to the proprietary trading platform as well as published Quarterly outlooks for high net-worth clientele and print media.
0-5 years of experience
- Performed strategic planning, process improvement, and policy development on 5 major client projects
- Created financial forecasting calculator in excel with 7 key inputs to estimate on-boarding cost to Office 365
- Conducted market research and performed trend analysis on the $44 billion advertising agency sector
- Captured demonstration videos in Camtasia Studio and calculated a 20% company exposure from result analysis
0-5 years of experience
- Created conversational web topic centers to address common customer questions and help company surpass goal of reducing phone calls 6% in a year. We reduced calls 9% in 2 months.
- Rewrote web content and letters to be customer-friendly, clear, and avoid industry jargon.
- Initiated customer-feedback committee to identify pain points and help prioritize web projects. A few quick wins helped raise the customer satisfaction score by .3 in 3 months.
0-5 years of experience
- Managed Social Media accounts for up to 30 small- and medium-sized businesses in the U.S
- Optimized content to promote user interaction and engagement.
- Wrote educational, promotional, and entertaining posts for a variety of clients, including restaurants, banks, dental offices, and real estate agents
- Increased brand awareness and sales through Facebook, Twitter, and LinkedIn advertising
- Prepared monthly reports on success of client channels and provided recommendations for future success.
0-5 years of experience
Created branded content programs, social media campaigns, event and experiential activations for brands
- Ideated multi-platform programs across SpinMedia platforms, SPIN, VIBE, Stereogum, Celebuzz and Sounds Like Nashville
- Wrote integrated marketing proposals and custom presentations in response to RFPs and proactive requests
- Led brainstorms with sales, editorial, design and events team to create first-to-market campaigns for clients, examples: Converse, Spotify, Heineken, Red Bull and Comedy Central
- Strategized with internal teams to create feasible programs in-line with sponsors requests and budgets
- Identified influencers, celebrities, tastemakers and stylists to amplify and extend reach of campaigns
- Conducted research to support sales meetings and brainstorms
0-5 years of experience
- Wrote email copy for a list of 4.5 million, working with ads, social media and web development
- Managed multiple client accounts to create effective and impactful campaigns
- Conceptualized and managed production of advertising creative and copy for placement across multiple exchanges and networks with campaign budgets running up to $30,000
- Collected data from campaigns to create both weekly and final reports for clients
0-5 years of experience
- Collaborated with interaction designers, information architects and visual designers to create and improve transaction paths on Walmart.com.
- Customized copy and content strategy across responsive breakpoints in a mobile-first process.
- Served as a one-person UX team for transactional emails. Collaborated with various business, customer operations and engineering partners to determine requirements, standardize, streamline and migrate emails. Provided content and wireframes as well as project management support.
- Held weekly content strategy office hours to provide content and advice for UX project teams that did not have a dedicated content strategist.
- Established and led monthly content style governance meetings with Creative Marketing team (owners of brand and style guidelines) to provide a much-needed forum to align and modify styles based on evolving needs.
- Maintained UX content style guide.
- Advised and onboarded contractors and new content strategy hires.
0-5 years of experience
- Client facing lead for analysis on client’s business and technical needs. Provided recommendations to C-Level executives.
- Managed implementation of highly visible client project touching all client work streams.
- Conducted short/medium term planning and organization of resources.
- Secured contract extensions responsible for over $500K in additional billing.
- Designed and built a contract repository with multiple approvals and workflows.
- Acted as BA for SharePoint migration and rebranding of multiple clients.
- Prepared SOWs and RFP responses.
0-5 years of experience
- Created and developed omni-channel digital media strategy and positioning across Facebook, Instagram, Twitter, Weibo and WeChat to establish a consistent brand image to target audience
- Launched and optimized over 80 paid digital marketing campaigns end-to-end to improve brand awareness and to acquire desired target customers
- Identified and tracked digital marketing KPIs to make appropriate recommendations for media buying, social influencer outreach, new customer acquisition and customer retention
- Analyzed aggregated marketing data with Excel to segment users, identify new growth opportunities, and investigate user quality by channel and presented actionable marketing insights to the company
0-5 years of experience
- Managed digital marketing campaigns and branding initiatives for numerous client accounts
- Co-led production of photography and video assets for digital campaigns
- Managed design and direction of client website development in collaboration with external development
- Created copy, design assets, and strategy for digital marketing campaigns
- Conducted market research and measured campaign analytics to optimize content and customer engagement
0-5 years of experience
- Spearheaded the rebranding of EtRe’s website, managed incoming content, and developed editorial guidelines for acceptable content
- Fostered relationships with artists, authors, and other contributors, and curated an immersive presentation for live events
- Successfully planned and executed EtRe’s first live event in London, bolstering brand awareness
0-5 years of experience
Designed, developed and implemented Barra multiple-factor analysis of returns and risks for portfolio analysis.
Multiple analyses of various client accounts have been performed and reported to the risk management.
- Provided daily reporting to the risk management on the driving factors for intra-day P&L within Barra multi-factor analysis framework.
- Designed and implemented daily checks and alerts for the verification of the Barra Analysis related input data. These SQL based checks detect significant daily changes on Barra exposures and factor returns.
- Designed and developed Liquidity analysis code (in Java) to analyze costs of liquidation and holding of a portfolio or set of portfolios depending on the size of liquidated assets, time period, liquidity, rate of liquidation, stress market conditions etc. The results have been generated and presented to the management for certain accounts under various input conditions.
- Provided daily reporting to the risk management on the liquidation costs of a selected set of portfolios.
0-5 years of experience
Managed, trained and was point of contact for clients using Revere Mobile, a mass texting tool used to rapidly
communicate with mobile subscribers and Revere Calling, an automatic dialing system used to drive inbound and outbound calls to state and national legislators
- Lead online demonstrations with prospective clients for Revere Calling and Revere Mobile
- Assisted in the pitching and execution of advertising proposals, and coordinated with design and advertising
- Point person in the client services department for all questions related to Revere Calling, and lead the testing
- Assembled landing pages for rapid response advertising campaigns
0-5 years of experience
- Monitored competitors’ business models, product portfolios, financial reports, patent filings, and strategic alliances. Communicated important developments and implications.
- Consulted with executives to develop competitive strategies.
- Collaborated with business units to develop near and long-term product plans.
- Worked with sales on high-value competitive bid opportunities.
- Monitored and analyzed competitors’ licensing models. Communicated findings to assist business units in setting revenue models for existing and new products, guide product marketing groups in performing competitive cost analysis, and instruct Sun’s sales teams in the use of cost analysis in the selling process.
- Managed relationships with industry analysts.
0-5 years of experience
- Audited all levels of [company name]’s website, online purchasing funnel, and social media outlets to improve usability for eventual redesign in 2012.
- Successfully prompted dozens of layout changes on all levels of site structure to Senior Engineers, CFO, VP of Marketing, and VP of Product Development.
- Analyzed site analytics to determine ineffective areas of SEO & Site Architecture in order to improve usability and organic search
- Conducted extensive competitive analysis of the world’s top consumer electronics site designs and architecture in order to better position Monster’s site structure, experience, education, and purchasing funnel.
- Analyzed Forrester Research, case studies, and other top market research on psychological impact and consumer behavior trends of digital website design.
0-5 years of experience
- Identified, analyzed and presented investment trends in the market place for new product initiatives to senior management for potential new mutual funds/products on the investment platforms
- Collaborated with various functional units on new concepts including risk analysis, pricing, share classes, sub-advised structuring and marketing campaigns across various product chassis
- Created department policies, procedures and processes in accordance with compliance guidelines to meet SEC regulations
- Developed educational training presentations on existing mutual funds for the sales force to increase mutual funds sales
0-5 years of experience
- Monitor, manage and protect revenue recognition and performance for client’s campaigns on behalf of the National Enterprise Department at [company name]
- Create strategically-sound and detailed digital, mobile and print pricing programs ranging from $20,000 to $2,500,000 for clients and partner with support teams to facilitate successful execution
- Cultivate, motivate and manage client relationships though understanding the varied needs and specific business objectives/goals of client
- Identify trends within data, actively evaluate and make recommendations
- Manage strategic projects outside day-to-day campaign and client management including reviewing industry trades, innovative ad units & technologies, and competitive information
- Work closely with sales team on pre-sale pitching to meet clients KPIs and goals
0-5 years of experience
Drafted and implemented a strategic plan to modernize the company’s marketing materials and create brand
guidelines for expanding business development and brand loyalty.
- Identified key service areas and collaborated with departmental managers on communication challenges to accomplish unified company imagery
- Defined a brand strategy to strengthen Delta’s existing collateral.
- Selected cohesive color palette for brand identification of all marketing materials.
0-5 years of experience
- Interfaced with decision makers and team members on daily basis.
- Worked in outside business development positions in various settings including retail and event marketing.
- Generated over 1,000 appointments that grossed over $600,000 in sales volume.
- Promoted Power’s products and services to prospective and existing clients.
- Participated in ongoing product and technique training camps on a weekly basis.
- Utilized knowledge of eco-friendly remodeling products and explained its benefits to the consumer.
0-5 years of experience
- Client Data Strategist responsible for managing 3 major accounts – Disney Channel, Amazon Originals and CBS Television Distribution
- Pulled various social media data (e.g., Facebook, Twitter, Instagram) for analysis using the company platform
- Integrated additional vendor supplied ad data (e.g., Snapchat) into data derived from company platform for comprehensive reporting
- Analyzed social media results and prepared 5 scheduled client reports and 2-3 ad hoc on demand reports per week to illustrate the digital health of client brands and ad campaigns
- Prepared at least 3 detailed client reports per month to demonstrate competitive trends and audience behavior
- Met with clients to advise and recommend actions to improve brand recognition and results of future ad campaigns
- Logged and tracked platform software defects in JIRA and interacted with IT software engineers to resolve data and digital platform issues
- Collaborated with product developers to prepare materials to educate clients regarding new product offerings and features
- Designed a reporting template to be used for demonstration purposes for potential new clients
- Supervised the work of Client Services Analysts
0-5 years of experience
- Assumed a leadership role within the Account Strategy department for an innovative, content marketing agency
- Managed 10+ key accounts, ranging from B2B businesses to national consumer brands, across the U.S., Canada, U.K and Australia
- Oversaw 40+ campaigns, across all my accounts, to ensure timely production of design/assets, writeups and LPs that will meet client goals and create client delight
- Oversaw the promotions of all campaigns and delivered promotions reports with details on any newly secured placements and/or naturally syndicated pick ups, as well as the number of social shares, the domain authority of the publication and the link type for each placement
- Effectively managed each individual engagement according to the timeline specified in the SOW in order to renew the client on the company’s accounting schedule
- Was responsible for delegating tasks to the Account Coordinators for assistance and to oversee the project managers and media relations specialists associated with my campaigns
- Held video calls to onboard new clients, review campaign ideas, and discuss production cards
- Reported directly to the VP of Operations
0-5 years of experience
- Developed and maintained code and content for [company name]
- Optimized technical SEO elements including microdata, Open Graph, and structural elements
- Managed Google AdWords campaigns
- Created video presentations using Adobe After Effects, Sony Vegas, and Audacity
6-10 years of experience
- Coached small businesses, professional artists, and community nonprofits on content strategy.
- Developed e-book on collaboration, taught online approaches for a local publisher and crafted customer success stories and educational pieces to motivate clients to collaborate using new methodologies.
- Coached fine arts photographer through the educational process of selling online.
- Developed content [blogs, e-newsletter writing, video, and digital development] for creative professionals.
- Created online courseware in the areas of small business collaboration, partnering, first-time author publishing, fast-track content and marketing strategies for small businesses, and “how to create online courses.”
6-10 years of experience
- Member of #1 ranked FX research team
- Edited flagship weekly publication
- Created and wrote monthly “Chartbook” geared toward corporate clients
- Worked with options desk to create options structures based on strategy team’s recommendations
0-5 years of experience
- Advise top spending clients on Digital Advertising strategies and Search Engine Marketing best practices.
- Develop new and engaging client campaigns, providing consistent and accurate performance reviews.
- Work with publishers to pull data and provide effective digital advertising campaign recommendations for clients on social media sites, websites and through programmatic buys.
- Monitor and analyze campaigns, and improve performance metrics where necessary.
- Collaborate with other team members in CDK to create new revenue generating client opportunities, including increasing a clients campaign within 6 weeks to update their website, add SEO and increase their digital advertising by 500%.
- Analyze website data and build comprehensive and robust opportunities to reach customers at various stages of the purchase funnel, whether online or in store.
0-5 years of experience
- Conceived and implemented digital strategy to promote PBS series Soundbreaking, generating 969mil social impressions
- Created and implemented social strategy for digital short film anthology We the Voters, garnering over 18mil online views
- Produced digital influencer campaign with Baddie Winkle, LeJuan James, & Shay Mitchell, generating over 15mil impressions
- Generate ideas, conduct research, and develop pitch decks for digital documentary series
- Direct, shoot, and produce digital videos on the field, starring Rosario Dawson, Ingrid Nilsen, and Grace Helbig
- Manage team of editors, graphics designers, writers, and shooters to create videos, graphics, and ancillary content
- Acquire and manage relationships with digital, educational, and distribution partners including Spotify, Napster, and AVID
- Interface with clients and key stakeholders on social strategy, style guides, and launch content
0-5 years of experience
- Develop digital PR, corporate journalism and brand positioning strategies for millennial markets
- Integrate urban B2B and B2C films for national brands into overall corporate messaging
- Create proprietary content for next-generation websites with over $300 million revenue
- Increase traffic by 46% through SEO and social media conversion for startups and Fortune 500s
- Consult on all online and in-person touch points of client brands for maximum conversion
- Advise C-level executives on holistic marketing integration across multiple channels
- Build mobile application wireframes and launch strategies for developer execution
0-5 years of experience
Reduce earnings variance by hedging FX risk according to relative economic outlooks, quantitative
valuations and volatility-adjusted yield differentials
- 84% success rate on developed and emerging market FX trades in 2016
- Construct derivative strategies to opportunistically generate FX alpha across various business lines
- Forecast exchange rates to guide corporate investment decisions
- Provide macroeconomic commentary and econometric expertise to support our cross-asset research for institutional clients
0-5 years of experience
- Monetize organic content as another digital channel that can be tracked and measured alongside media performance to optimize budgets and effort for client success.
- Manage digital media strategy and execution of $2 Million+, increasing budgets year over year based on measured results
- Lead client strategies within content, SEO and paid social channels to increase clicks, visits, interactions and ultimately conversions.
- Develop and maintain close collaboration/partnership with the clients, internal teams and staff to ensure clear communication, trust and responsibility.
- Lead copywriting efforts with a team of writers, providing strategy and style requirements in order to deliver content that drives performance.
- Keyword research and SEO recommendations for on-site and off-site content to improve performance
0-5 years of experience
- Developed real-time risk management components for monitoring scenario based option Greeks and P&L in C++
- Set up option market making analysis gears for visualizing and adjusting implied vol fitting and quoting mechanism
- Generated China A-Share VIX based on index ETF option quotes
- Analyzed different delta hedging heuristics based on Monte Carlo simulation
0-5 years of experience
- Negotiated social media influencer contract terms by quantifying the channels’ value
- Practiced empathy, patience and consistency in concerns from Maker Studios talent
- Provided clear communication to ensure understandings of the customers
- Learned extensive knowledge about the company as a whole to supply answers to talent questions
0-5 years of experience
Perform heuristic usability evaluation and task analysis of company websites and new learning management system
- Report findings of UX evaluation to staff and make actionable suggestions for improving website experience for end users
- Conduct evaluations of live and web-based programs using surveys and assessments, report areas for improvement
- Review and analyze available research on cancer and cancer side effects, identify education needs, report findings to develop business cases for funding
- Report company performance data (from surveys, assessments, and website analytics) to communicate program effectiveness and areas of need to stakeholders
- Created user personas based on qualitative and quantitative research
0-5 years of experience
- Analyze competitive research to inform and update strategic planning and implementation initiatives
- Assist Brand Strategist in management of media budgets, flowcharts and client approvals
- Support Brand Team members with plan development, execution and maintenance for both offline and digital
- Maintain weekly schedules, billing, trafficking requests, talent logs and creative material distribution
- Participated in 6-month multi-disciplinary media program, entailing weekly classes of media channel deep dives and marketing process culminating in end of program project presented to senior management
0-5 years of experience
- Responsible for strategy, execution, and maintenance of [company name]’s social channels (Facebook, Twitter, Instagram, YouTube, and LinkedIn)
- Produced data-driven social listening projects and research for current healthcare clients and new business pitches
- Worked with PR and video production team to expand agency’s presence and attract potential B2B and B2C clients
- Lead strategist and producer for agency’s blog, Well Said.
- Produced monthly progress reports of company’s social media on strategy, engagement, and analytics
- Responsible for developing and presenting in-house training on social media platforms, brands, strategy, and trends.
0-5 years of experience
Responsible for developing and supporting SEO initiatives for clients in the higher education, cybersecurity, nonprofit, medical, pharmaceutical, hospitality, professional services, and ecommerce industries.
- Collaborating with SEO team, clients, and web development agencies to help develop, implement, manage, and QA actionable SEO initiatives
- Collaborating with the paid search, paid social, and analytics teams to align digital strategy efforts with overarching digital marketing goals
- Conducting technical evaluations, keyword research, competitor audits, and analysis to identify SEO opportunities, search trends, and recommendations
- Uncovering content opportunities for landing page optimization and social content
- Meeting with clients by phone and in person on a regular basis to maintain close working relationships
- Developing and presenting campaign performance data, conversion tracking data, and monthly reports using Google Analytics and Google Tag Manger.
0-5 years of experience
- Research, plan, negotiate and execute print investment plans across multiple brands the in luxury and retail categories
- Handle client requests including plan changes, budget changes, and providing marketplace information
- Negotiate and manage added value programs to successfully meet client goals and objectives
- Analyze competitive activity in the print marketplace
- Meet with media sales reps on a regular basis to develop ideas that are strategically aligned with client business
- Train and manage junior level team members and delegate daily tasks
0-5 years of experience
- Designs art and advertisements for print, web, national gaming events, and branding projects
- Delivers visual ad campaigns utilizing product photography, text and graphics development
- Manages all social media platforms, content creation and copy for mobile presence and apps
- Manages and designs official website for the hotel and casino including graphics and UI
- Leads marketing dept. to increases in performance metrics across all platforms during tenure
0-5 years of experience
- Work with small business owners to create a personalized strategy for local search digital marketing
- Demonstrate value to clients through various platforms including review marketing, social content and paid advertising
- Work with 68 client accounts to elevate their online presence and expand on all marketing efforts
- Manage 15-20 client advertising accounts including Google display and search advertising, Facebook and Instagram advertising and Bing advertising platforms.
Marketing Strategist Duties and Responsibilities
Regardless of the industry that the employing client is in, marketing strategists utilize common short- and long-term marketing activities to promote their product or service and to gain and retain customers. Based on an analysis of job postings, we’ve listed some of the most common duties associated with this position:
Analyze Data Data from population group surveys, economic trends, and various methods of advertising is used by marketing strategists to determine the best way to promote a client’s product or service.
Research Marketing strategists research the products that they are assigned to market as well as the target audience to help formulate their marketing plan or strategy.
Design Promotional Materials Working with a team, marketing strategists develop promotional materials such as social media ads, billboards, and commercials to help increase the company’s brand awareness.
Create and Manage Budgets Clients have varying marketing and advertising budgets. Marketing strategists create a budget that meets each client’s needs at the initiation of the project and track it throughout the process to ensure it is adhered to.
Develop Digital Campaigns Marketing strategists develop campaigns for social media platforms to increase web traffic and develop a solid, long-term web presence.
Marketing Strategist Skills and Qualifications
Successful marketing strategists are analytical and creative, with high attention to detail as well as the ability to see the bigger picture. Employers typically seek candidates with a bachelor’s degree, prior work experience, and the following skills:
- Collaboration – marketing strategists work in a team environment to develop and execute product campaigns
- Research skills – this is a key skill utilized by marketing strategists to help brainstorm and present recommendations for clients
- Public speaking – marketing strategists pitch ideas to clients and colleagues at meetings and may also make presentations to large groups of potential buyers
- Negotiation – they must have the ability to negotiate budgets, timelines, and expectations with clients and prices with vendors
- Technology skills – successful marketing strategists are proficient with project management software, analytic programs, and systems used to create marketing campaigns
Marketing Strategist Education and Training
Marketing strategists commonly have a bachelor’s degree in business, marketing, communications, journalism, or a related field, in addition to three to five years of experience. A master’s degree is a plus for candidates.
Marketing Strategist Salary and Outlook
The highest 10 percent of marketing strategists earn $123,000, while the lowest 10 percent earn $35,000. The median annual wage is $63,000. The Bureau of Labor Statistics reports a faster than average growth rate for marketing strategists through 2026. This 23 percent increase will result in over 733,000 positions. Job prospects will be best for applicants with a master’s in business administration, marketing, market research, or statistics.
Helpful Resources
American Marketing Association – founded in 1953, “this essential community for marketers” provides a forum for marketing professionals to connect with the people and resources necessary for success in this industry. AMA members have access to white papers, research reports, and best practices written by respected industry leaders, as well as a toolkit that includes interactive templates and other job tools
Association for Strategic Planning – ASP’s mission is to “help people and organizations succeed through improved strategic thinking, planning, and action.” ASP is the only global strategy association that offers a certification program
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals – author and CEO Idris Mootee’s well-regarded book on branding utilizes perspectives from business strategy, customer experiences, and anthropology to discuss and give advice on the challenges of traditional branding
The Social Media Strategist: Build a Successful Program from the Inside Out – Christopher Barger’s book helps readers master the strategic, efficient, and creative use of social media in their job
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Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
