Small Business Consultant
Provided small businesses with access to and training of tools and platforms that larger businesses use to communicate with customers, build a strong online reputation, and leverage network marketing. Helped small business owners build and foster relationships with their customers through a CRM system designed to understand and retain existing customers, attract new customers, and increase overall profitability via email, text, and social media marketing.
- Developed email and text message marketing campaigns designed to target specific groups of businesses’ existing customer base.
- Enhanced online reputations of over 1,000 small businesses’ by integrating various functions into their websites and Facebook pages such as appointment scheduling, promotions, and automatic, near-real time public posting of customers’ reviews.
- Collaborated with Sales, Business Development, Product Insight, Engineering, and other internal departments on a daily basis.
- Oversaw tracking, performance measurement, and reporting for social media and email marketing campaigns.