NW Market Unit Channel Manager
Lead team of 6 Account Managers for the Foodservice business in North West region. Direct all Casino / Gaming, Hotel / Motel, Recreation / Amusement, Travel Services, Military, Specialty Retail, Small & Large Format Retail Chain Stores, Special Events / Fairs and new business acquisition in region. Build business strategies, negotiage contracts, develop marketing proposals for both new and existing customers. Managed over 5,000 accounts delivering 1.6MM Case/Gallons and $22MM in profit covering WA, ID, OR, AK and HI.
- Produced $4MM in additional annual revenue by targeting and securing over 300 new Foodservice accounts.
- Generated $500K in revenue by proscriptively targeting and securing over 200 new Polar Shock slushy placements.
- Revitalized a business that was declining 5% to one growing 1% in 12 months by mobilizing the organization against key segments, leveraging innovation and acquiring new customers.
- Built a world class sales team by recruiting external & internal talent and totally redefining roles for all players.
- Achieved top Food Service team volume/revenue performance in Western Region.