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How to Format Your Cover Letter

Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find travel-related advice

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  • Contact information:

    • Make sure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number and email.

  • Date and recipient's mailing information:

    • Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title and professional mailing address.

  • Greeting:

    • Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”

  • Introduction:

    • Add the name of the position and company, how you learned about it, and one travel skill or accomplishment to advertise your suitability in this opening paragraph.

  • Body:

    • Use one or two paragraphs to elaborate on one or two accomplishments on your travel agent resume. The goal is to quantify your training further and prove your proficiency.

  • Closing statement:

    • In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.

  • Signature:

    • End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”

Use skills to personalize your travel agent cover letter

An effective cover letter helps expand your resume by elaborating on two or three soft skills or hard skills with highly detailed examples of related achievements. Most hiring managers look for samples related to the following technical skills:

1
Global destination knowledge:

Demonstrate a deep understanding of diverse travel destinations, cultural nuances and local attractions to provide personalized recommendations.

2
Booking software proficiency:

Share computer skills and expertise in using industry-standard reservation and booking systems to ensure efficient itinerary planning and seamless customer experiences.

3
Customize travel packages:

Create tailored travel itineraries that cater to individual preferences, highlighting your ability to curate unique journeys.

4
Airline and hotel negotiations:

Proven track record of securing competitive rates through effective negotiations with airlines, hotels and other service providers.

5
Crisis management skills:

Highlight your management skills and ability to handle unexpected situations such as flight cancellations, delays and travel disruptions to ensure client satisfaction.

6
Visa and documentation expertise:

Assist clients in navigating complex visa requirements and documentation processes for international travel.

7
Language proficiency:

Fluency in multiple languages, enhancing communication skills to enhance relationships with global clientele and ease interactions during international trips.

8
Cultural sensitivity:

Demonstrate a keen awareness of cultural differences and practices to ensure clients have respectful and enriching travel experiences.

9
Problem-solving abilities:

Illustrate instances where you’ve resolved intricate travel-related issues, showcasing your resourcefulness and critical thinking.

10
Group travel coordination:

Successfully organize and oversee group tours, showcasing your leadership skills and organizational skills.

11
Destination research:

Display your commitment to staying up-to-date with the latest travel trends, hidden gems and off-the-beaten-path destinations.

12
Customer relationship management:

Highlight your knack for building solid and enduring client relationships, leading to repeat business and referrals.

13
Travel insurance knowledge:

Demonstrate your ability to educate clients about travel insurance’s importance and guide them through suitable coverage options.

14
Upselling and cross-selling:

Detail your success in suggesting additional services like guided tours, travel upgrades and exclusive experiences to enhance client vacations.

15
Social media engagement:

Showcase how you leverage platforms to share travel insights, tips and engage with potential clients.

Free Travel Agent Cover Letter Example

Dear Ms. Smith,

Upon learning your need for a Travel Agent to join Westwind Travel Co., I felt compelled to submit my resume for your review. As an organized and motivated professional with key experience providing customer-facing travel planning and support, I am confident I would be a valuable asset to your team.

My background has prepared me to excel in this role with my experience assessing customer needs and desires, researching airline/accommodation/transportation package options, and answering ongoing customer questions to resolve issues and concerns. Backed by superior communication and multitasking capabilities, I leverage my expertise in travel operations and first-hand knowledge of desirable destinations to achieve outstanding customer travel experiences and optimize repeat and referral business.

Additional highlights of my experience include:

  1. Successfully orchestrating travel arrangements — incorporating cruises, tours, airline and hotel reservations, and car rentals — for high-value customers to generate significant revenue growth.
  2. Achieving $1M sales quota and earning induction into the coveted Chairman’s Club; recognized as a top travel agent in the Pacific Northwest region.
  3. Cultivating and sustaining excellent customer relationships, carefully assessing their needs to create the right vacation match and surpass their expectations.
  4. Demonstrating a consistent dedication to providing world-class customer service and maximizing satisfaction and retention.
  5. Balancing multiple responsibilities within deadline-driven environments, prioritizing effectively to ensure on-time completion of all tasks.

With my proven commitment to delivering the highest level of customer travel planning and support and my extensive record of success within the travel/tourism industry, I am well prepared to extend my exceptional service to your team at Westwind Travel. I welcome discussing this position and my qualifications in more detail. Thank you for your consideration.


Sincerely,
Gerda L. Najera

Overall, this cover letter effectively showcases the candidate’s relevant skills and accomplishments while displaying enthusiasm for the position. This cover letter is well-structured and effectively showcases the candidate’s qualifications and achievements. Here’s why it’s a good cover letter:

Add a Resume as a Foundational Base

A cover letter helps promote your resume — but your resume is the essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.

Travel Agent Cover Letter FAQ

What's the ideal length for a travel agent's cover letter?

An ideal cover letter is 250-300 words, highlighting essential skills and accomplishments while keeping the reader engaged.

Should I mention specific destinations I'm knowledgeable about?

You should mention specialized knowledge for specific destination expertise, especially if you are job-seeking within specialty travel agencies or industries. For example, major cruise liners specializing in the Caribbean and Mediterranean regions might be interested in knowledgeable travel agents.

How do I address an ATS (applicant tracking system) in my cover letter?

Incorporate relevant keywords naturally. ATS scans for skills and qualifications, so align your language with the job description while maintaining readability.

Can I use the same cover letter for different travel agencies?

Yes, but tailor each to address the agency’s unique values and needs. Showcase how your skills align with their specific clientele and services.

Should I mention social media presence in my cover letter?

You should mention a notable social media if you ran professional marketing accounts for a travel agency business. Your online presence can demonstrate digital marketing and presentation skills to showcase your passion for travel and your ability to source new clients.