Product Marketing Manager
Provide results oriented product management and marketing. Responsible for developing and implement marketing plans for new and existing products lines, competitive intelligence, media relations, advertising, corporate website, promotions, trade shows, product management process and key product messaging.
- Executed detailed primary/secondary market research for new market opportunities through both organic and inorganic growth. Synthesized and formulated data into multiple opportunity analyses and recommended direction for new products and technologies.
- Identified new IP License opportunities for $1.5 m new product line
- Managed the product management and marketing process for three new product lines that resulted in a 25% revenue increase
- Drove messaging and execution of go-to-market product strategies resulting in significant funnel growth/new customer wins based on value proposition
- Directed development of new corporate website with responsibility for strategic and tactical direction