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Chief Marketing Officer Resume Samples
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0-5 years of experience
Transforming the ground transportation industry with a new technology and mobile platform that gives frequent travelers access to 45,000 cars in over 100 countries.
- Lead 10 person department responsible for all consumer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support, and product development.
- Led the development of an improved mobile app, then drove record downloads, +280% YOY. Currently at highest weekly mobile revenue ever, +53% YOY.
- Developed new analytics capabilities to measure consumer LTV by marketing campaign.
- Increased consumer retention 8% and reactivated dormant consumers through weekly email retention campaigns.
- Responsible for $4.7 mil acquisition media budget that includes web search, mobile, email, print, TV, trade shows, online display ads, and airport executive clubs.
0-5 years of experience
Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention. Conducted in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations.
- Created and instituted a PR marketing turnaround program that resulted in insurance company customer base growth from 10 to 39 in less than 1-1/2 years.
- Rebuilt company sales from a -38% to a +25% in less than 1-1/2 years.
- Planned and strategized to establish a new commercial insurance loss customer base that brought in an additional $1M in sales to revenue stream.
- Set-up and facilitated continuing education programs for Illinois and Iowa insurance agents that resulted in uniformity/consistency of sales and marketing operations at all levels.
0-5 years of experience
Direct all marketing activities for pioneer in data center software that scales and accelerates relational databases.
- Developed company and product positioning, corporate messaging architecture, and corporate and sales presentations
- Developed go-to-market strategies; identified core target verticals/industries and built sales tools to address them
- Built demand generation function including setup of Marketo marketing automation software and integration with Salesforce.com; launched Company’s first demand generation programs
- Executed ten tradeshows/conferences and a 6-city roadshow, generating more than 1500 quality leads within 6 months
- Established customer reference program; wrote and produced 7 customer case studies within 6 months
0-5 years of experience
Full service Architecture and Design firm specializing in the Restaurant, Retail and Hospitality Industries.
- Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.
- Manage social media, promotions, print, radio, out of home, mobile media, web, SEO and Google analytics.
- Develop strategies to incorporate PR and media to further enhance brand and build market share.
- Re-branded and repackaged A & D services to effectively thwart threats from key competitors.
- Investigated, and later implemented, the market potential of a new outsourcing/service-based business opportunity resulting in a new revenue stream for the organization; which resulted in a 500% increase in additional revenue in overall projects for 2011 YTD.
- Led group responsible for Buzz/Tease Marketing and PR for a groundbreaking Bison Hot Dog and Brat concept to launch October 2011. Developed go-to-market and media strategies.
0-5 years of experience
As CMO, expected to develop and execute all global marketing strategies and activities for the company including 3-5 year strategic plan. Marketing programs delivered $2 Billion in Real Estate sales volume and included new channel development, targeted B to B lead generation and in-depth customer /market segmentation, ROI and metrics for each program.
- Led a global marketing team of 26 senior professionals in 15 countries.
- Created the process and execution of the global strategic plan, integrated 4 separate geographic strategies into one overall business growth strategy.
- Managed a $30 Million spend for advertising, PR and customer relationship development.
- Created and executed a global branding strategy customized by region with one cohesive message.
0-5 years of experience
[company name] is an online marketing consulting agency focusing on Inbound Marketing, Lead Generation, SEO and Social Media.
- Designed and implemented digital and social media strategies with a focus on inbound marketing, consumer retention, SEM, affiliate marketing, re-targeting and display marketing.
- Managed complex online marketing functions, including e-commerce, technology selection and implementation as well as implementing industry best practices to deliver initiatives across multiple mediums and channels.
- Built marketing strategies across all relevant media to support client’s business objectives.
- Created growth strategy for clients, identified new business opportunities, and optimized overall digital media and strategic partner mix.
- Generated over $1 million in revenues during the first year.
0-5 years of experience
Completely transformed the marketing department and online experience for a $1.7B
business unit within [company name] Corporation
- Built a “disruptive” marketing organization that drove innovation and significant
- Redesigned user experience, site functionality and online merchandising that drove a 50% sales increase
- Developed and implemented a marketing strategy that was built on unique
- Optimized marketing channels and media spend to drive $324MM in incremental
0-5 years of experience
Successfully led global corporate marketing, product marketing, public relations and engineering for this leading Enterprise Architecture software company.
- Spearheaded company-wide change by establishing a new strategic direction, which led to increased revenue growth of over 2X in less than three years.
- Extended go-to-market strategy to sell into federal and state government entities.
- Developed go-to-market strategy to successfully integrate acquired Metis Software with [company name].
- Established [company name] as a leading provider in the Gartner, Inc. “Magic Quadrant for Enterprise Architecture Tools.”
- Established a thought leadership community by leading the creation of “Architectural and Governance Magazine, ” which grew to 16,000 subscribers.
- Oversaw a successful launch of five major releases in a period of less than 28 months.
- Identified demand generation deficiencies and worked with sales operations to improve sales execution.
0-5 years of experience
Developed marketing perspectives for a team of seven student graphic artists, writers, and assistants.
- Maximized use of $40,000 marketing budget with office structure changes and improved efficiency.
- Worked with University upper-administration members to discuss project progress and student
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Designed layout and composed text for weekly student newsletter of approximately 3,000 readers.
6-10 years of experience
An ambitious startup focused on obtaining national retail distribution of a new food brand.
- Assembled a leadership team that is the most experienced in the industry
- Executed international investor road shows
- Created a strategy focused on high growth markets, competitive weaknesses and team experience
- Developed a multi-cultural marketing strategy (General Market, Hispanic & Asian)
- Planned acquisitions, marketing, sales, finance, product development, supply chain etc.
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
