Chief Marketing Officer
Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention. Conducted in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations.
- Created and instituted a PR marketing turnaround program that resulted in insurance company customer base growth from 10 to 39 in less than 1-1/2 years.
- Rebuilt company sales from a -38% to a +25% in less than 1-1/2 years.
- Planned and strategized to establish a new commercial insurance loss customer base that brought in an additional $1M in sales to revenue stream.
- Set-up and facilitated continuing education programs for Illinois and Iowa insurance agents that resulted in uniformity/consistency of sales and marketing operations at all levels.