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Engagement Manager Duties and Responsibilities
An engagement manager's responsibilities vary from company to company, depending on location, size, and hours, but a few core tasks are almost always associated with the job. Based on job listings we analyzed, an engagement manager's duties typically involve:
Liaise with Clients Engagement managers oversee the customer service operations within a business, dealing with customers directly and often as their first point of contact. They help clients to implement their services and plan projects more effectively, often setting up "discovery sessions" with key stakeholders to identify issues and ways to improve.
Analyze Business Data In order to gain a clear overview of the company's status, engagement managers analyze financial data, such as revenue, expenditures, and project budgets, to write more relevant and accurate proposals. From this data, they can create and implement an action plan, once they've gained the client's agreement for each initiative within the project.
Manage Projects A key aspect of an engagement manager's role is to boost morale and build productivity within teams for better and more efficient execution of tasks and projects. Engagement managers lead on many different projects to ensure cohesion between project teams and to make sure that projects meet the initial brief from the client. Often, they conduct meetings with employees and clients to find solutions to problems and strengthen partnerships.
Identify Upselling Opportunities Engagement managers identify new concepts for products and find ways to upsell or cross-sell to increase revenue and build brand awareness. They also recommend new systems and procedures to amplify productivity, which may include organizational changes to make these processes more efficient.
Prepare Reports on Project Performance Engagement managers track the progress of each project and work to manage the resources and timescale for each one, including the teams working on them. They prepare reports on these projects to identify achievements and goals met as well as to highlight any areas for improvement going forward. They also conduct performance reviews and carry out resource management duties.
Engagement Manager Skills and QualificationsEngagement managers should be strong communicators, both written and verbal, with great leadership skills and the ability to multitask. Typically, employers require a bachelor's degree in a business or industry-related subject, previous project management or sales experience, and the following abilities:
- Management skills - engagement managers develop and manage relations between teams at multiple levels of a company, so they need excellent management and communication skills
- Organization skills - engagement managers need to multitask and organize both their time and the schedule of the project, as they often work on various projects and with multiple people at once. Strong organization skills are a must to ensure that all tasks are completed to the appropriate deadline
- Customer-oriented approach - companies depend on excellent business-to-customer relationships to succeed and build revenue, so engagement managers must keep the customer at the forefront of their mind when developing plans and identifying opportunities to win new clients
- Business acumen - engagement managers need a keen understanding of what to do in any business situation, as each project will have unforeseen circumstances or challenges that are unique to that industry. This requires making adjustments and knowing what options are available to implement the appropriate plan changes
- Problem-solving skills - as issues arise between teams or within the project, engagement managers must find solutions and liaise with team members to quickly mitigate these challenges so they don't affect project outcomes
Engagement Manager Education and TrainingThe minimum requirement to become an engagement manager is a bachelor's degree in a subject relevant to the company's industry. For applicants looking to gain a competitive edge in the job market, specialized education or expertise in the technical aspects of the relevant industry would be advantageous to their resume, as would a master's degree, which many employers prefer. In addition to these education requirements, employers typically request a minimum of two years of demonstrable experience as a project team member.
Engagement Manager Salary and OutlookThe median annual salary for engagement managers is $86,000, according to PayScale. Engagement managers in the 10th percentile earn around $45,000 a year, while the highest paid earn almost $142,000 annually. This figure includes bonuses that can reach as much as $30,000 and profit-sharing opportunities that can reach up to $16,000. Some engagement managers can see commission figures as high as $31,000. A large number of engagement managers receive medical coverage from their employers, and many also receive dental insurance. The Bureau of Labor Statistics predicts this profession will grow 14 percent through 2026.
Below we've collected some of the best resources to help you learn more about a career as an engagement manager:
The Community Manager's Playbook - this book explains how to develop a competitive advantage to impact sales and teaches readers how to identify their target audience and influence their needs
Manager's Guide to Business Planning - the difference between success and failure is a well-structured plan, and this book helps readers develop long-term strategies that will generate great results. From measuring success to prioritizing initiatives and running business reviews, engagement managers will find this reference guide incredibly helpful when working with new customers and companies
Business Analysis Consultants - created to help anyone working in the business analysis sector network and share knowledge, this LinkedIn group is a great place for engagement managers to learn new skills and techniques, network with others in the field, and stay up-to-date with the latest business news
TinyPulse - centered on employee engagement and company culture, this blog has a wide variety of posts that focus on important and useful topics within this industry, from motivating teams to developing project management communication skills
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