Brand Communications Manager, Online PR Manager, Interactive Media Supervisor
Spearheaded a monthly real estate data campaign with outreach to more than 1,400 media contacts across the country using an in-house index, economist analysis, and infographics
- Coordinated brand response in crisis situations by placing executive interviews and commenting online
- Worked with executive team, as well as the company's partner association (National Association of Realtors), to strategically plan product announcements, acquisitions, and branding initiatives
- Established company as the voice of the industry through messaging on third party blogs and media sites
- Managed three company blog platforms for the Move Network, which receives 13 million unique users monthly, and headed a team of bloggers to generate content
- Wrote and edited articles about company announcements, and industry news and trends
- Helped implement new social media programs for the company including Twitter and Facebook accounts, and redesigns of company blogs
- Moderated the Realtor.com question and answer platform - Ask a Realtor - which involved communicating between consumers and expert Realtors
- Established a group of Realtor guest writers to create exclusive content for blogs
- Cultivated content sharing deals and public relations partnerships with major news outlets including CNBC
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Part Time Consultant - PR Manager/marketing Coordinator/business Development
Responsible for planning and strategy to generate leads
- Responsible for business development and relationship building with large corporations promoting wellness in the corporate environment
- Developed and coordinated execution of marketing plans
- Developed and managed custom campaigns for prospect clients
- Consistently researched new prospects and evaluated new opportunities for upcoming workshops
- Evaluated marketing results and suggested adjustments as needed to ensure targets are successfully met
- Responsible for public relations to promote business
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PR Manager
- Manages the public relations staff
- Organizes a strategic promotion plan for weekly street teams to build brand awareness
- Assists the Campus Manager in conducting interviews for public relations staff applicants
- Plans and executes monthly events by collaborating with campus clubs and local businesses
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Associate PR Manager
- Assist in the development and execution of PR strategy within the North American market and support local agency in Brazil
- Create PR calendar and conduct regular press outreach to national, regional and online outlets
- Cultivate editor, stylist and blogger relationships to secure product placements and regional feature stories
- Foster new relationships and bring new media contacts on an on-going basis
- Maintain reporting of annual, monthly and seasonal recaps as well competitor analysis
- Implement new sampling system, Fashion GPS and took a an active role in training colleagues
- Coordinate with designers and internal design system for fashion week collaborations
- Assist in the preparation and production of PR events and coordinate with media to garner event coverage
- Manage PR Assistant and a team of 3-5 interns
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Marketing & PR Manager
- Led packaging redesign for CORE Meals and extended new brand elements to marketing collateral including signage, demo materials, branded merchandise, social media, website, etc.
- Secured press coverage from Muscle & Fitness Hers, Prevention, and Delicious Living by developing press kits, building press lists, and cultivating press relationships
- Established brand-appropriate voice and developed social media content to engage online community, build brand awareness, promote brand loyalty, and increase website traffic and conversion rate
- Collaborated with retailers like Whole Foods Market and New Seasons Market to maximize success of in-store promotions, demonstrations, and events
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