Pr Manager Resume Samples

Brand Communications Manager, Online PR Manager, Interactive Media Supervisor

Spearheaded a monthly real estate data campaign with outreach to more than 1,400 media contacts across the country using an in-house index, economist analysis, and infographics

• Coordinated brand response in crisis situations by placing executive interviews and commenting online
• Worked with executive team, as well as the company's partner association (National Association of Realtors), to strategically plan product announcements, acquisitions, and branding initiatives
• Established company as the voice of the industry through messaging on third party blogs and media sites
• Managed three company blog platforms for the Move Network, which receives 13 million unique users monthly, and headed a team of bloggers to generate content
• Wrote and edited articles about company announcements, and industry news and trends
• Helped implement new social media programs for the company including Twitter and Facebook accounts, and redesigns of company blogs
• Moderated the Realtor.com question and answer platform - Ask a Realtor - which involved communicating between consumers and expert Realtors
• Established a group of Realtor guest writers to create exclusive content for blogs
• Cultivated content sharing deals and public relations partnerships with major news outlets including CNBC

Part Time Consultant - PR Manager/marketing Coordinator/business Development

Responsible for planning and strategy to generate leads

• Responsible for business development and relationship building with large corporations promoting wellness in the corporate environment
• Developed and coordinated execution of marketing plans
• Developed and managed custom campaigns for prospect clients
• Consistently researched new prospects and evaluated new opportunities for upcoming workshops
• Evaluated marketing results and suggested adjustments as needed to ensure targets are successfully met
• Responsible for public relations to promote business

PR Manager

• Manages the public relations staff
• Organizes a strategic promotion plan for weekly street teams to build brand awareness
• Assists the Campus Manager in conducting interviews for public relations staff applicants
• Plans and executes monthly events by collaborating with campus clubs and local businesses

Associate PR Manager

• Assist in the development and execution of PR strategy within the North American market and support local agency in Brazil
• Create PR calendar and conduct regular press outreach to national, regional and online outlets
• Cultivate editor, stylist and blogger relationships to secure product placements and regional feature stories
• Foster new relationships and bring new media contacts on an on-going basis
• Maintain reporting of annual, monthly and seasonal recaps as well competitor analysis
• Implement new sampling system, Fashion GPS and took a an active role in training colleagues
• Coordinate with designers and internal design system for fashion week collaborations
• Assist in the preparation and production of PR events and coordinate with media to garner event coverage
• Manage PR Assistant and a team of 3-5 interns

Marketing & PR Manager

• Led packaging redesign for CORE Meals and extended new brand elements to marketing collateral including signage, demo materials, branded merchandise, social media, website, etc.
• Secured press coverage from Muscle & Fitness Hers, Prevention, and Delicious Living by developing press kits, building press lists, and cultivating press relationships
• Established brand-appropriate voice and developed social media content to engage online community, build brand awareness, promote brand loyalty, and increase website traffic and conversion rate
• Collaborated with retailers like Whole Foods Market and New Seasons Market to maximize success of in-store promotions, demonstrations, and events