Media Planner Resume Samples

HIGH QUALITY

The best examples from thousands of real-world resumes

EXPERT APPROVED

Handpicked by resume experts based on rigorous standards

DIVERSE EXAMPLES

Tailored for various backgrounds and experience levels

Media Planners perform research and determine how businesses should advertise their products and services. Common work activities seen on Media Planner resume samples include monitoring various media such as newspapers and websites, evaluating media user demographics, and understanding how people relate to advertising content. Based on our collection of example resumes, these professionals should demonstrate analytical thinking, research skills, communication, and negotiation abilities. Most Media Planners hold a college degree and have an educational background in marketing or communication.

Looking for cover letter ideas? See our sample Media Planner Cover Letter.

Want 2-3x more interviews (guaranteed)? Get a Professional Resume Rewrite from ZipJob

1

Media Planner, Digital / Assistant Media Planner, Digital

  • Singlehandedly implemented an audience research tool across an entire year-long campaign, spanning 15+ publishers and thousands of individual placements, and worked with the analytics team to analyze results
  • Fully trained a new assistant after having only been at the company for two months and continued to mentor and nurture his growth in the role
  • Promoted to Media Planner after 8 months
  • Collaborated with the team during upfront planning to negotiate rates that saved the client $10MM+
Candidate Info
9
years in
workforce
6
years
at this job
BA
English & Economics
2

Senior Media Planner/buyer

Managed the agency's largest media account, a CPG client. Defined client requirements and project parameters and led team members in the development and delivery of campaign strategy and digital collateral. Worked on campaigns from start to finish, media recommendation, implementation, execution, optimization, EOC reporting, and financial reconciliation.

  • Planned and executed brand awareness and DR Campaigns
  • Developed strategies and hypotheses for media plans
  • Managed campaigns with multi-million dollar budgets, maximizing the return for Client's media spend
  • Organized and developed processes for the Media Team, templates, best practices, and QA docs
  • Worked with Analytics team to gather and analyze reporting of each campaign
Candidate Info
9
years in
workforce
2
years
at this job
BS
Business Management And Operations
3

Senior Media Planner

Steward current campaigns and analyze completed campaigns to identify successful plans/strategy and improve or eliminate any inefficiencies

  • Provided excellent client service by proactively communicating with clients on an ongoing basis
  • Selected by upper management to lead the annual "Away From Home" campaign for Keurig Green
  • Prepared and proofread presentation communications for superiors
Candidate Info
4
years in
workforce
1
year
at this job
BA
Communication
4

Media Planner / Buyer

Planned and bought media schedules for PREIT's 40 retail mall properties. Collaborated with clients in developing strategic media plans that delivered optimal results within budgets. Performed all account management responsibilities and maintained relationships with various mall clients.

  • Selected / integrated appropriate media vehicles, print, digital, radio, TV and out-of-home
  • Monitored project milestones to ensure desired ROI. Throughout campaign, focused on audience reach, flight dates, and campaign performance and adjusted as needed
  • Researched and presented local media opportunities with recommendations to clients
  • Negotiated rates and added value with media vendors
  • Spearheaded RFP and negotiated online ad network buys for large campaigns.
Candidate Info
12
years in
workforce
5
years
at this job
BA
Advertising / Journalism / Public Relations
5

Assistant Media Planner

Compiled comprehensive research of target audience behaviors and media consumption

  • Developed, executed and evaluated B2B and B2C media plans; utilizing print, television, radio and online media
  • Assisted in the launch of MasterCard's first prepaid consumer product campaign
  • Prepared and analyzed in-depth quantitative competitive research - issued to client quarterly
  • Established and maintained working relationships with clients, partner agencies and media vendors- lead contact for several trade plans
Candidate Info
4
years in
workforce
9
months
at this job
BA
Radio
6

Regional Marketing & Media Planner - Central Group

Provided marketing and media buying support to all of company's Central Region markets.

  • Responsible for marketing and promoting web and mobile newspaper subscriptions.
  • Assigned additional responsibilities, including scheduling and placement of print and online advertisements.
  • Managed digital campaign strategies, billboards and broadcast advertising targeted at increasing online sales. Efforts helped generate a 30% increase in online subscribers for The Tennessean newspaper.
  • Responsible for copywriting and creative implementation of consumer marketing ads.
  • Acted as liaison between local market and corporate staff on budgets and other projects.
  • Negotiated trade agreements with local vendors.
  • Took initiative to train staff at all Central Region newspapers in Exact Target e-mail software package.
  • Social media campaign management. Implemented a social media marketing campaign that generated 6,000 "likes" on Facebook. Campaigns were cost per click new ads on Facebook and Twitter, targeting increased sales for the online subscription.
Candidate Info
10
years in
workforce
2
years
at this job
BA
Communications
7

Media Planner

Utilized appropriate media research tools to develop digital media plans for Cisco, WebMD, TaxAct

  • Managed the day-to-day tasks of plan implementation and optimization.
  • Provided weekly results and led reporting calls with clients.
  • Initiated and maintained all aspects of budgeting and media billing.
  • Negotiated pricing with media partners to drive efficiency during the optimization process.
  • Provided updates to agency partners on the status of campaigns.
Candidate Info
16
years in
workforce
2
years
at this job
8

Performance Media Planner

Managed Google Search/Facebook Fan Acquisition/Digital Lead Generation campaigns

  • Prepared top-line/detailed plans with developing campaign materials: ad themes, list of good keywords, ad texts, picture, landing pages, ad tracking codes, data extraction tool, etc.
  • Collaborated with creative/production/client service teams to get the materials effectively done and approved by clients
  • Mentored/supervised teammates to set up and monitor campaign performance
  • Analyzed & optimized ad themes/ads/ad texts/picture/keyword performance on daily basis
  • For digital lead generation campaigns, closely collaborated with call center to deliver acquired leads/sales, and specify lead quality; then analyzed combined data on lead quality and ad performance to optimize for better lead in terms of quality and quantity
  • Satisfied 100% KPI committed to clients
  • Contributed to 30% to 40% profit margin to the firm
  • Made weekly/monthly/final campaign performance report
Candidate Info
2
years in
workforce
1
year
at this job
BA
Finance & Banking
BA
Business Administration
MA
Business Administration
9

Senior Media Planner

Determined the role of media in the marketplace to establish objectives for client based on marketing and communications objectives and participated in the development of a brand's total communication plan

  • Developed, wrote and presented media plans to client
  • Planned and implemented media recommendations based on established objectives
  • Interfaced and developed strong working relationships with media sales representatives
  • Responsible for stewardship of all assigned account budgets, including signed media authorizations and approved budget levels
  • Assisted others in departments and completed special projects as required
  • Supervised and Associate Media Planners and Media Assistants
Candidate Info
16
years in
workforce
1
year
at this job
BS
Business And Industrial Communications
10

Associate Media Planner

Helped plan, implement, and launch media recommendations for major pharmaceutical companies and hospitals

  • Collaborated with brand and account teams to discuss client objectives and develop media goals and strategies
  • Maintained over-all media budget, monthly budget reports, media flowcharts, media authorizations, POVs, and dashboards
  • Assisted in presenting media plans, quarterly media updates, and competitive reports to clients
  • Evaluated and negotiated sponsorship deals with online and digital vendors
  • Helped plan and execute print, digital (online, mobile, tablet), and outdoor media buys
Candidate Info
4
years in
workforce
1
year
at this job
BS
Psychology
Italian

Your Resume, Made Easy.

You are looking for your dream job and need a resume? My Perfect Resume is your solution and takes the hassle out of resume writing. Create the perfect job-worthy resume effortlessly in just a few clicks!