Digital Media Planner Resume Samples

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Digital Media Planners determine the location and the time when businesses should advertise their products and services. Common job duties seen on a Digital Media Planner resume sample include researching websites and other online media, evaluating media consumer needs and interests, monitoring the competition, and using mathematical formulas to determine media strategies. Based on our collection of example resumes, these experts should demonstrate marketing expertise, good math skills, business acumen, communication and networking skills, and online research tools knowledge. A degree in market research or business is often required by employees.

For more information on what it takes to be a Digital Media Planner, check out our complete Digital Media Planner Job Description.

1

Digital Media Planner

Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.

  • Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.
  • Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations.
  • Analyzed campaign results to determine optimizations and recommendations for future flights.
  • Evaluated media partners using 3rd party tools to determine relevancy to target consumer profile.
Candidate Info
2
years in
workforce
8
months
at this job
BA
Political Science
MA
Master of Arts
2

Digital Media Planner

[company name] is a leading media planning agency with over 100 offices worldwide. A Division of IPG MediaBrand, clients include Charles Schwab, Cathay Pacific and Microsoft.

  • Assisted in strategic planning for all lines of business for Wells Fargo Digital
  • Interfaced with sales partners, preparing RFPs and compiling and comparing offerings for internal review
  • Prepared media recommendations for client approval and assured all campaigns launched as planned
  • Responsible for collecting data from partners, analyzing performance of multiple campaigns and preparing client-facing reports for presentation in weekly status meetings
  • Enacted optimizations to improve ROI and achieve client strategic goals.
  • Managed detailed back end account maintenance to assure accuracy with reporting, billing, etc.
Candidate Info
3
years in
workforce
2
years
at this job
BA
Communication, American Studies
3

Assistant Digital Media Planner

Responsible for generating, organizing and analyzing weekly campaign performance reports and ensuring timely delivery to the client

  • Set up and maintained all campaigns in Atlas
  • Worked closely with all vendor partners to maintain good relationships and ensure our client's success
  • Assisted with online campaign planning process as needed
  • Managed and trained the interns
Candidate Info
7
years in
workforce
3
months
at this job
BA
Public Relations
4

Assistant Digital Media Planner/buyer

Researched, planned, and bought media for year long portfolio campaign strategies, in addition to product specific strategies for
Revlon Corporate (Revlon, Almay, Revlon Hair, Mitchum, Revlon Beauty Tools)

  • Coordinated with Print & TV teams for cross-platform integrated programs; Evaluated, bought, and managed digital components
  • Project managed custom digital programs, including: blogger video series, blog posts, branded events, rich media & interactive
  • Managed Facebook & social media paid support across all brands
  • Monitored and optimized campaigns on a placement and creative level based on campaign KPI's and strategy
  • Analyzed and presented monthly, mid-campaign, and wrap-up reports to clients
  • Trafficked and QA'ed campaign creative; Worked with Ad Operations for tagging implementation and troubleshooting
Candidate Info
3
years in
workforce
1
year
at this job
BA
Business Administration
Marketing Honorary Society
5

Assistant Digital Media Planner/buyer

Assisted in the development and execution of all of Vonage's online media plans since the inception of the account in November of 2004. This included all of Vonage Direct and Vonage Retail media plans.

  • Developed POVs on various digital topics and presented material to internal teams as well as external clients
  • Responsible for trafficking and reporting on all of Vonage's digital campaigns
  • Managed monthly billing reports and weekly spend reports for Vonage (budgets exceeded $5million on a monthly basis)
Candidate Info
2
years in
workforce
1
year
at this job
BS
Business Administration
6

Digital Media Planner

Media Proficiency

  • Lead client relationship as digital media strategist, enhancing and integrating online, mobile, video and social initiatives
  • Coordinated international media efforts in markets including China, India, and the Middle East
  • Organized and led ‘Make it Click’ - a digital media instructional program for the agency
  • Developed paid and organic social strategies across Facebook, Twitter, and YouTube for clients including Boeing, Del Monte, Diner’s Club, KFC, Kmart, and USO of Illinois
  • Amplified YOY Facebook sales to the Boeing Store 333% with an average ROI of 38%
  • Constructed digital analytics model and dashboard to optimize against client’s key success metrics
  • Managed SEM e-commerce campaigns for the Boeing Store, optimizing against conversion funnels
Candidate Info
2
years in
workforce
2
years
at this job
BS
Advertising
7

Digital Media Planner

  • Collaborated with sales, production and marketing teams to package custom digital programs for brands such as Bacardi, Canon and Google Play
  • Developed new business and grew existing clients through execution and management of digital media plans in response to clients goals and objectives
  • Spearheaded internal collaboration to develop the digital rate card and align with the website refresh
  • Responsible for creating the marketing presentation developed to support submitted digital proposals
  • Monitored and tracked the advertising quarterly budget of $3MM; reviewed budget allocation and produced weekly budget reports
Candidate Info
6
years in
workforce
8
months
at this job
BA
Marketing & Advertising Communications
8

Digital Media Planner

  • Served as liaison between digital account executives, the national and local accounts they handled, as well as the ad creative department.
  • Scheduled and managed multiple online impression campaigns utilizing APT and DoubleClick for Publishers.
  • Analyzed delivery reports to observe trends and optimize campaigns in an effort to ensure full impression delivery.
  • Provided creative direction, ordered, and obtained approval of ad creative for the clients.
  • Assisted with troubleshooting of online display advertisements to ensure ads displayed online properly and on schedule.
  • Aided in training teammates and resolved billing issues and processed payments.
Candidate Info
10
years in
workforce
2
years
at this job
BBA
Managerial Sciences
9

Digital Media Planner

  • Promoted to lead role developing media strategies and recommendations based on knowledge of the brand, market and target for Acura in-market and Honda/Acura financial programs clients
  • Negotiated year-long buys across display, mobile and video media utilizing historical client data/trends
  • Implemented, managed and optimized media plans to ensure full delivery on campaign objectives
  • Compiled and presented performance decks with strong ROI analysis on a monthly, quarterly and annual basis to clients
  • Collaborated with account and program management teams to facilitate execution of plans
  • Responsible for training and development of the assistant media planner
Candidate Info
2
years in
workforce
7
months
at this job
BA
Communication
10

Assistant Digital Media Planner

Assisted in the development of comprehensive digital media plans using various research tools such as ComScore and Nielsen.

  • Created detailed bi-weekly campaign reports using reporting software such as DART, Media Mind and iDesk
  • Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time.
  • Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client's message.
Candidate Info
1
year in
workforce
6
months
at this job
BS
Marketing

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