Channel Marketing Manager Resume Samples - Page 2

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Channel Marketing Managers are responsible for promoting a company's products and services by developing and implementing channel marketing programs. Typical resume examples for Channel Marketing Managers highlight duties like monitoring marketing programs, keeping customers up to date with the latest product features, handling sales contracts and coordinating the marketing team. Employers select resumes highlighting sales orientation, marketing expertise, leadership, teamwork, strong communication abilities and time management. Most candidates applying to this job hold a degree in marketing or advertising.

For more information on what it takes to be a Channel Marketing Manager, check out our complete Channel Marketing Manager Job Description.

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11

Channel Marketing Manager

Developed and facilitated marketing campaigns to drive sales for Adaptec products within a quarterly $250k budget.

  • Recognized at company kickoff for successfully launching a full-scale campaign into the channel in parallel with new product release.
  • Reported and tracked metrics for campaigns and best practices for future projects.
  • Created quarterly strategic channel marketing programs that utilized a full marketing mix of seminars, webinars, e-marketing, tradeshows, direct mail, etc., which resulted in increased quarterly sales.
  • Managed overall MDF (Marketing Developing Funds) budget, including fund approval process.
  • Created monthly Channel e-newsletter and weekly e-blast that were distributed to keep the channel up-to-date on Adaptec news, products and offerings.
Candidate Info
5
years in
workforce
1
year
at this job
BS
Advertising
12

Channel Marketing Manager

Managed channel development, marketing development, and sales development for SnapServer products. Left in anticipation of sale of SnapServer line.

  • Developed and successfully launched $28M Solution Provider channel to reach target worldwide market.
  • Defined worldwide reseller communication strategy for SnapServer business with cross-functional team.
  • Designed, developed content and launched partner web site for Component and SnapServer products for unified and consistent appearance.
  • Managed promotions, co-op and marketing activities to grow business for 1700 partner accounts.
  • Led operation team to define global channel policies and optimize processes, including service.
Candidate Info
11
years in
workforce
1
year
at this job
BA
Political Science
13

Channel Marketing Manager for The United Kingdom

Spearheaded regional marketing and business development strategy for this Fortune 100 global manufacturer of personal computers

  • Provided creative and technical direction critical to achieving corporate goals for market share and sales volume
  • Managed key channel partner programs and annual budgets to $4,500,000
  • Served as official media spokesperson for the channel marketing division
  • Managed 10 professionals in the functions of Marketing Communications, Joint Marketing, Events, and Online Communications
  • Exceeded all growth targets by developing innovative channel promotions, co-op programs and a channel-specific Extranet website; all programs won multiple industry awards
  • Devised results-getting sales collateral, print advertising, public relations campaigns, and web design
Candidate Info
9
years in
workforce
2
years
at this job
BS
Business / Marketing
14

Channel Marketing Manager

Managed Snap Server brand, events, channel development, marketing development, advertising, and sales development for SnapServer products. Left in anticipation of sale of SnapServer line, promotion at Ruckus Wireless

  • Developed and successfully launched $28M Solution Provider channel to reach target worldwide market for recurring revenue stream.
  • Defined worldwide reseller communication strategy for SnapServer business with cross-functional team.
  • Designed, developed content and launched partner web site for Component and SnapServer products for unified and consistent appearance.
  • Managed promotions, co-op, communications and marketing activities to grow business for 1700 partner accounts.
  • Led operation team to define global channel policies and optimize processes, including service.
Candidate Info
10
years in
workforce
1
year
at this job
BA
Political Science
15

Channel Marketing Manager

UK based software developer of OS2, Windows NT and internet development tools sold to IBM clients.

  • Designed and implemented marketing programs to attract new partners.
  • Initiated and developed ongoing channel support programs to retain partners.
  • Developed, coordinated and delivered sales training for authorized resellers and provided ongoing sales support for all third party relationships.
  • Generated $1 Million in product and service revenue to targeted accounts, fiscal year 1996.
Candidate Info
12
years in
workforce
2
years
at this job
BS
Marketing
16

Channel Marketing Manager

  • Responsible for the development and management of the LXE PartnerPass program
  • Worked on cross-functional teams of channel managers, product management, and sales to design campaigns and product promotions
  • Developed, executed, and reported all lead generation campaigns for LXE and its channel partners
  • Planned annual LXE partner conference with top 50 VARs
  • Owned and managed the LXE.com website, LXE partner portal, and company social media content
Candidate Info
11
years in
workforce
2
years
at this job
BA
Aviation
MBA
Master of Business Administration
17

Channel Marketing Manager

Developed and executed Marketing Strategies for AT&T Dedicated Hosting Services including joint marketing programs with our Strategic Alliance Partners (HP, IBM and Sun) to build awareness and productivity of channel member resellers.

  • Launched new offers and solution bundles targeting high value segments of the U.S. Hosting market.
  • Defined the profiles of successful hosting resellers and respective recruitment strategies to build a strong channel.
  • Designed concise, creative channel marketing tools to increase productivity of existing channel partners.
  • Developed and delivered training to channel members on product features, sales tactics and process.
  • Coordinated Agent Activation Seminars and Internet Data Center Grand Openings.
  • Measured and analyzed sales to determine market trends, channel member performance and effectiveness of marketing campaigns. Managed hosting revenue grew more than 100% in 2002.
  • Elected to Diamond Club in 2000, first year with the company.
Candidate Info
10
years in
workforce
3
years
at this job
BA
Economics
MBA
Marketing

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