Support daily operations of the Conversion Marketing team with program, campaign, segment and channel performance analysis and reporting, including specific assessments of result drivers, program effectiveness and lifetime performance of marketing contacts. Communicate with program managers to define their requirements and deliver technology solutions to improve business processes. Serve as point of contact for ad hoc data requests across the marketing department.
- Performed in-depth analyses of marketing campaigns, including direct mail, TV, and social media channels. Developed a new methodology for evaluating customer retention and measuring cost-benefit of discounted offer plans. Presented findings and recommended new opportunities for segmentation to senior management.
- Utilized expert Microsoft Excel and SQL knowledge to develop new reporting tools and streamline existing reports. Reduced time required to monitor campaign performance by 20 hours a week, while enhancing accuracy.
- Assumed responsibility for developing monthly sales forecasts. Identified and implemented improvements to the forecasting models. Provided weekly sales trend updates to the team.
- Performed regular QA of marketing database to ensure data integrity. Conducted comprehensive audit of database to identify opportunities for data improvement and enhancement.