Chief Revenue Officer
Revised messaging and managed revision of associated collateral materials, slide decks, demo site and sales pitch.
- Revised proposals, contracts and pricing model to be consistent from one customer to the next based on services used and to increase the Average Sales Price (ASP). Increased ASP by 29% from $4,300 to $6,100.
- Oversaw Salesforce reconfiguration to maximize sales efficiency and availability of performance metrics
- Retrained sales staff to more effectively qualify leads from marketing, conduct more effective sales presentations, and increase individual revenue production.
- Revised trade show marketing strategy, producing a 200% increase in qualified lead generation.
- Developed direct email campaign to prospects and customers to generate leads and remain front-of-mind in the market.
- Produced monthly, quarterly and annual reports on production, revenues, commissions and other relevant metrics.