Senior Financial Analyst
Collaborated with Sales to provide targeted analytics including impact of products, pricing, trends, and seasonality of consumer buying patterns across 5 regions, 12 markets, and more than 100 stores. Utilized Business Objects to track effectiveness of marketing campaigns and initiatives, including response rates, conversion rates, and ROI to translate data into actual business recommendations for improvement.
- Analyzed competitor data and developed strategic market segmentation schemes based on internal customer and prospect information, which helped capture increased market share.
- Analyzed productivity of Sales teams, building more effective sales strategies, maximizing returns, and increasing profitability per customer over 6%.
- Utilized Business Objects to perform ad hoc analysis and automate reporting of daily sales.
- Developed dashboard/scorecard reporting of key performance indicators helping sales managers to more effectively evaluate productivity, improve operations, and increase sales.