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0-5 years of experience
Designed and monitored daily sales activity and forecast future sales projections for Townsquare Media, a traditional media, entertainment, and digital marketing solutions company. Provided strategic thought leadership internally and externally, partnering with other platform leaders to optimize multiplatform selling. Drove new business and target and key account development on all platforms, including core, digital, mobile and unique sponsorships. Prepared and managed fiscal budgets.
- Turned around a "code red" business unit, achieving net profit for the first time In the 14 previous years. Established new systems, Improved efficiency and processes and reduced expenses through streamlining organization, reducing workforce --35%, reducing redundancies. Ongoing mentoring, training, development of talent and managers.
- Within first year, net profit skyrocketed +400%, new business experienced +230% lift, boosted core advertising sales revenue +59%, achieved six figure net profit for a once underperforming business unit for the first time in 14 years.
- Received multiple top-level bonuses. Held responsibility as one of 2 Market Presidents - out of 66 markets - in charge of multi-unit operations.
- Led successful and profitable turnaround of sales, digital, programming, marketing, promotions and engineering departments for multiple Texas/Oklahoma markets.
- Increased revenue through changing compensation and incentive structures for revenue producers, re-imaged and modernized heritage brands, and rebranded irrelevant brands.
- Finalist for "2017 Most Improved Market" within company. (Award to be presented in January, 2018.)
0-5 years of experience
Promoted Within. Generate forecast information for scalable, repeatable and predictable revenue. Responsible for managing the global channel strategy, teams involved and all revenue-generation & execution: sales - marketing - customer success - revenue opportunities, etc.
- 40% overall growth via distribution channel focus from Q4/2016 to Q2/2017
- Measured and defined attainable forecast goals for global distribution channels
- Israel Revenue Growth over 200% from Q3/2016 to Q2/2017
- Established new channels in Texas, Singapore and Malaysia
- Rebranded entire catalog of OEM Vacuum Products
0-5 years of experience
Appointed by the Board of Directors to Co-Manage the business in December 2016
- Create and present monthly/quarterly business updates and sales forecasts to the Board of Directors
- Grew revenues for the company every year since becoming VP of Sales/CRO
- Surpassed team sales goals
- Surpassed individual sales goals
- Top individual sales contributor (2014-2016)
- Manage Sales, Finance, & Account Management Teams
- Created an outside network of ad ops, billing and design
- Developed and executed sales strategy for launching a new site (ShermansCruise) in December 2015
- Responsible for the creation of sales materials for both sites (ShermansTravel & ShermansCruise)
- Perform ongoing training of products, best practices & travel knowledge for the sales team
0-5 years of experience
Organize, build and run. Recruited to establish this early-stage startup in the US advertising market and achieve profitability. Define product and sales strategy to gain traction with F500 advertisers and their media agencies. Work with founders to understand the need for product-market fit to address enterprise customer needs. Doubled revenues in 6 months.
- Changed name and product positioning of the company
- Work with CTO and product team leadership to improve offering
- Successfully scaling the business while maintaining target margins
- Oversee direct sales, programmatic sales, publisher development and marketing efforts
- Regular communication with the board
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