Regional Account Manager
Oversaw Humana healthcare account to include contract negotiations, scope of work, media planning & buying, agency staffing, career development and new business. Collaborated with creative, promotion and client internal departments to drive synergies and strategy across efforts.
- Grew Humana Medicare account from 3 south Florida Counties to servicing over 20 states in a 5 year period managing multi-million budgets
- Conducted meetings and informed clients about current work status of projects and the respective account details on a daily basis
- Responsible for preparing and presenting creative work to clients for modification and approval
- Created and optimized client direct response tracking results using phone numbers, allowing client to increase sales by 30%
- Analyzed sales and call data to hone advertising strategy and increase cost per call
- Managed and trained a geo-dispersed group of 10 team members