What is a Senior Account Manager?
A Senior Account Manager is a key part of a company’s sales team whose job it is to meet sales goals. This individual is responsible for developing relationships with clients to acquire new business and network with existing customers to retain their business. As the title implies, this is a senior role that comes with the responsibility of managing the sales force. This position often requires travel; furthermore, the pressure to meet sales objectives may cause stress and anxiety for some individuals.
Senior Account Managers have a variety of industries open to them; any mid- to large-size company that handles client accounts employs Account Managers. These professionals work in industries such as banking, technology, automotive and medical, among others. This individual is typically part of a hierarchy in the sales department, reporting to the Regional Sales Manager. If you are considering this profession, know that there is a growing demand for Sales Representatives, including Senior Account Managers. The Bureau of Labor and Statistics foresees a 6 percent increase in employment for this group, with 39,230 positions becoming open annually through 2024.
Senior Account Manager Duties and Responsibilities
Senior Account Manager Skills
A successful Senior Account Manager is a self-motivated individual who can perform at optimal levels under pressure. They must be an original thinker that can offer ideas about generating new sales and effectively deal with people to maintain customer satisfaction, all while leading a sales team.
Core skills These core skills are essential to secure a job as a Senior Account Manager
- Advanced sales skills, which includes the ability to market and close the sale of an offering
- Negotiation skills to secure accounts at a profit
- Interpersonal skills to communicate with clients over the phone and in face-to-face meetings
- Analytical skills to judge the current market and the competition in order to set accurate pricing
- Knowledge of mathematics and accounting to prepare budgets and expense reports
Advanced skills It’s always advantageous to offer more than the basic skills; these are common advanced skills that Senior Account Managers strive to possess
- Advanced computer software proficiency
- Experience with syndicated data, software and measures
- Basic knowledge of retail initiatives
Tools of the Trade Brush up on your knowledge of these tools as you will be asked to utilize them in your daily role as a Senior Account Manager
- Microsoft Office applications
- Outlook email
- Personal computers
- Contact management programs
- Cloud-based applications, such as Google Drive and Dropbox
Choose from fully customizable
GET PAST THE BOTS
Ensure compatibility with Applicant Tracking Systems
LOOK YOUR BEST
Save time with sleek and stylish professional design templates
Senior Account Manager Q & A
What are some of the core duties performed by a senior account manager?
What challenges does this position face?
What skills does this position use most?
What should someone consider before becoming a senior account manager?
What type of person is successful in this job?
What do you find to be the most rewarding about this position?
Senior Account Manager Salary
Senior Account Manager Resources
If you think you have what it takes to become a Senior Account Manager, use these websites, associations and influencers to learn more about the position.
On the WebSalesforce Blog
Salesforce, a company that created an online CRM system, writes a helpful blog for sales professionals with tools to succeed in this field.Kapta Blog
A blog by Kapta, a Key Account Management (KAM) platform designed to manage employee accounts, offers solutions for Senior Account Managers.Rain Group Blog
A company that provides global sales consulting and training shares their best practices in this blog.
BooksThe Seven Keys to Managing Strategic AccountsKey Account Management
On LinkedInAccount Manager Group - Sales Executives and Management
Account Managers and Executives across all industries who are focused on client and customer relationship operations and development through sales and marketing.Key Account Manager (KAM) Best Practice Knowledge Share
This group aims to provide a platform for sharing learning and ideas for the benefit of all.