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Candidate Info
years in workforce
years at this job
Computer Information Science
Web Analyst
Effectively established digital presence for an Indian restaurant with 25 employees and $1.2 million annual sales.
- Increased sales levels and expanding demographics through website modifications and improvements in functionality and navigability.
- Liaise with senior management regarding design and implementation of strategies.
- Performed daily testing of site to ensure optimal levels of website functionality.
- Analyzed over website for customer ease of navigate and increased time on site.
Candidate Info
years in workforce
years at this job
Computer Information Systems
Computer Information Systems
Web Analyst - Team Lead, Department of Information Technology
Oversaw a dedicated team of five Web Developers, mentoring them and assisting their personal development.
- Assisted in the assessment, estimation and assignment of work for the web team.
- Took overall responsibility for the delivery of work by the web team to standards, agreed timescales and to an acceptable quality.
- Responsible for conceiving, planning, and executing designs for department Internet and Intranet sites, using advanced web
- Analyzed, identified, and helped solve problems or enhance features and functionalities on various websites and web applications.
- Provided both internal performance reporting and web analytics (e.g., customer usage behaviors).
- Translated web analysis into new product concepts, plus projections on ROI for new web features and functionalities.
Candidate Info
years in workforce
years at this job
Communications
Library Studies
Senior Web Analyst
Optimized internal search results within the Office Depot website using Endeca Enterprise level application.
- Created storefronts and rules using Endeca Enterprise application.
- Assisted in redesign and testing of new website including modification of title and meta tags.
- Analyzed web performance using Coremetrics reporting, and made suggestions on SEO improvement options.
- Integrated software Scene 7 to host web images.
- Improved conversions on category pages and streamlined registration pages.
- Managed Office Depot consumer and business to business sites.
Candidate Info
years in workforce
years at this job
Marketing Content Producer and Web Analyst
Responsible for weekly and Monthly traffic statistics for MSN sales and advertising website
- Tracked and reported key performance metrics, traffic behaviors and campaign performance using Omniture Site Catalyst
- Updated MSN Sales and advertising website using visual studio professional and visual source safe
- Managed creativity for advertisers
- Produced copy for various MSN sales materials including Powerpoint presentations, site overviews and sales one sheets
- Maintained extremely high brand standards and styles
Candidate Info
years in workforce
months at this job
Bachelor of Science
Communications
Technical Services Web Analyst Consultant
Created, revised, and distributed email communications to thousands of internal recipients.
- Maintained, published, and wrote all Enterprise Resource Planning intranet website content for instructional
- Updated and analyzed training statistic reports and prepared statistical analysis.
- Collaborated with all other ERP departments for a successful Oracle Deployment
- Submitted and reviewed SRS requests in Oracle System
Candidate Info
years in workforce
year at this job
Information Technology
E-business
Web Analyst
Provided website performance reporting, tracking, and analysis using web analytics tools: Coremetrics, Experian - Hitwise, Comscore, Foresee, and Optimost.
- Analyzed the performance of multiple retail websites and retail product categories simultaneously.
- Monitored and reported on the influence of social media marketing
- Designed product specific dashboards for vendors and merchants and was simultaneously responsible for providing regular analysis of online product performance
- Monitored and reported on the performance new retail products, web design changes, shift in product presentation, online promotions, and addition of Flash to website.
- Monitored the competitive market using Hitwise and Comscore, and provided regular assessment of competitive sets for [company name] and Priscilla of Boston.
Candidate Info
years in workforce
year at this job
High School Diploma
Economics (summa Cum Laude)
Web Analyst, Audience Marketing and Research
Tracked and analyzed the performance of websites and online marketing campaigns for over 100 business-to-business websites across 18 markets
- Assessed the specialized business objectives of individual markets and web properties to identify tailored KPIs using all available metrics
- Developed and managed analytical reporting customized for each market including key performance metrics, dashboards, customer analysis, and competitive benchmarking for delivery to editorial, management, and executives
- Proactively identified opportunities and actionable strategies to drive KPI performance and improve site and marketing effectiveness
- Worked with production teams to efficiently develop, implement, and maintain Ominture tracking strategies to seamlessly integrate other customer-level data and improve overall web channel productivity
- Identified gaps in current metrics and data capture strategies and collaboratively implement enhancements
- Performed ad-hoc research and analysis to help drive marketing and website development discussions, new initiative experimentation, and promotion analysis
Candidate Info
years in workforce
months at this job
Business Administration
E-commerce
Web Analyst
Created and automated multiple KPI reports and dashboards by incorporating data from different sources.
- Interpreted and analyzed site metrics by using web analytic tools such as Webtrends, Omniture, Google
- Perform competitive intelligence analysis and monitor industry trends, conduct secondary market research as well as quantitative analysis.
- Managed and maintained multiple Webtrends profiles and user accounts for Shire account.
- Client roster: Diet Coke, Pfizer, Omni Hotel, Shire, Barilla.
Candidate Info
years in workforce
years at this job
English
English
World Wide Web Analyst
Produced and maintained large, international, non-profit websites, resulting in increased federal funding for scientific research
- Authored, designed, and published website content
- Developed and processed electronic images
- Engaged in ongoing communication with researchers to publish scientific data online
- Ensured overall quality and consistency of website
- Provided education and training to staff on web-related topics
- Promoted use of web resources internally and externally
Candidate Info
years in workforce
years at this job
English / Communications And Marketing
Senior Marketing Analyst/web Analyst
Developed, implemented, and executed market data programs as related to product sales, marketing, and merchandising.
- Managed Wal-Mart's Co-Managed Replenishment and Category Managed programs.
- Designed, implemented, and interpreted market research studies relevant to product performance and evaluation.
- Produced reports used for establishing market projections, product analysis, and forecasting.
- Managed, marketed, and maintained Partners Information Network (PIN) program with Kmart.
- Served as Lasko's website administrator for Wal-Mart's Retail Link Internet system and the Team Leader of Wal-Mart's Retail Link Local User Group for Southeastern Pennsylvania.
Candidate Info
years in workforce
years at this job
Marketing
Web Analyst
- On-site Contractor at Northwest Airlines (NWA), Eagan, MN
- Effectively managed daily operations on NWA.com.
- Collaborated in large cross functional teams in coordinating, modifying, and removing online content and on large scale and/or urgent projects (i.e. redesign of site & booking engine, TSA alerts, travel waivers, major promos, etc.).
- Coordinated and implemented SEO recommendations provided by the Avenue A | Razorfish agency.
- Designed banner ads and other creative graphics work used in online content.
- Completed PMI's Project Management Training 101 and 201 through Carlson Companies.
Candidate Info
year in workforce
months at this job
Psychology
Data and Web Analyst
Association Management System (AMS): inputed all notes of customer/member interactions and transactions, recorded details of inquiries, complaints, and comments, as well as actions taken. Utilized software programs to create reporting on web traffic, conversion and other core metrics for web sites and email campaigns
- Analyzed AMS customer/member data. Applied critical thinking to make recommendations for improving our processes, services and offerings.
- Gathered data on competitors and customers to help WG entities determine their position in the marketplace and improve their revenue and membership results
- Worked with direct report and training department staff to administer Personify website, answer questions and provide online documentation
- Managed internal marketing material requests; in addition, facilitate requests for passwords and other end-user requests. Technical support for Personify users.
- Monitored and developed selected company websites/social media traffic, topics, and activity.
Candidate Info
years in workforce
years at this job
Bachelor of Science
Web Analyst
- Managed 10+ health plan and corporate websites, providing day-to-day maintenance and technical support.
- Developed training program, allowing for standardized and timely training for new users.
- Participated in initiatives to improve usability and functionality of websites.
- Produced business and functional specifications and wireframes; also served as peer reviewer.
- Performed quality assurance checks to ensure compliance with government regulations and company standards.
- Conducted monthly meetings with content managers for refresher training and to relay current information.
Candidate Info
years in workforce
years at this job
Bachelor of Science
Web Developer / Web Analyst
Developed a PHP/MySQL based content management system with e-commerce functionality for a full cycle relaunch of corporate website.
- Redesigned user interface on front-end with use of HTML, CSS, & jQuery.
- Implemented an online marketing strategy for through the use of SEO/SEM.
- Generated $75k in annual online sales and sub-contracts.
Candidate Info
years in workforce
year at this job
Computer Science
Management Information Systems
Web Analyst
Designed and developed CBA website (http://business.uic.edu) using HTML and C#
- Configured google Analytics to provide more insight on content, user experience and conversions
- Automated various paper based processes for CBA departments which resulted in efficient workflow
- Developed and maintained database applications using SQL Server and MS access
Candidate Info
years in workforce
months at this job
Leadership
Business Management
Web Analyst Manager
Managed a team of 2 analyst to help drive implementation of 3 new advertising software platforms.
- Led multiple cross team task forces designed to improve operational efficiency
- Developed onsite tests with key stakeholders and utilized Adobe Test and Target to present findings to the executive management team
- Created an advertising product SKU which allowed the company to tie ad tag data to our product catalog
Candidate Info
years in workforce
months at this job
Geography
Contract Quality Assurance Web Analyst
- Planned, wrote & executed tests for internet/eCommerce business to consumer systems
- Translate business requirements & functional specifications into test/use cases & test scripts
- Supported the implementation & integration of software applications
- Planned & executed test scripts and test/use cases through manual testing of system functionality
- Troubleshot system functionality issues, reported & tracked issues identified to resolution
- Environment & Tools used: IBM Lotus Notes 8.5, IBM AS/400 Server, HP QC 10.0 and HyperSnap5. Front end testing applications written in Java, JavaScript, SQL and XML
Candidate Info
years in workforce
months at this job
Business Economics
Math Applied Science
Web Analyst
- Managed and executed projects that tracked and analyzed Toyota’s web properties site performance, trends, click stream and paths to provide data driven business intelligence and improve online experience.
- Recognized traffic patterns and identified/researched anomalies for a better understanding of site performance.
- Identified and developed tagging specifications for new web content for Omniture – Site Catalyst data collection.
- Assisted with developing an ongoing site optimization strategy including AB and Multivariate testing using Omniture Test and Target.
- Validated web beacons firing and validated web data collection in various report suites in Omniture by testing various developed web sites for correct code implementation and advising the developers on improvements.
- Effectively communicated analysis results and the importance of a web analysis to all internal and external clients.
Candidate Info
years in workforce
years at this job
Web Analyst/qa Tester
Reviewed and evaluated software products and systems to ensure adherence to company and customer quality standards
- Established software quality standards for life cycle, documentation, development methods, testing, and maintenance
- Documented and analyzed test results, and makes recommendations to improve overall quality
- Provides guidance and work leadership to less-experienced Quality Assurance personnel, and may have supervisory responsibilities
Candidate Info
years in workforce
months at this job
Public Administration
Data/web Analyst
Rossier School, Center for Urban Education
- Collected school data of 10+ colleges' equity gaps.
- Created a technical guide on a performance benchmarking web tool.
- Supported 10+ college administrators in an Adobe Connect learning network.
- Increased online registration for summit attendance up to 25%.
- Delegated web assignments for the 2012 Summit website.
- Created and distributed e-invitations to Fortune 500 companies.
Candidate Info
years in workforce
month at this job
Management Information Systems
Consulting Project Lead / Web Analyst
Determined operational objectives through the study of business functions. Gathered information and evaluated output requirements and formats. Identified project milestones, phases and elements to accurately define project requirements. Analyzed current business processes and recommended solutions that reflected areas of cost savings and efficiency and revenue increase.
- Researched product portfolio and customer demographics utilizing web analytic tools and merchant account to track inventory trends, website traffic and sales.
- Collected qualitative and quantitative data from company website and to improve online experience for customers and visitors by employing web analytical tools.
- Conducting market segmentation, campaign/promotion and competitive analysis.
- Provided recommendations on how to improve operational processes including purchasing, manufacturing, advertising, marketing, and sales by implementing business analysis tools such as SWOT analysis, Porters Five Forces, and the Boston Group Matrix.
- Presented company with a dashboard of consultative findings for quick reference.
Candidate Info
years in workforce
year at this job
Management
Web Analyst
Leveraged customer profile data to identify cross selling opportunity of 14.5M monthly unique visitors
- Measured website traffic in conjunction with online advertising tactics to aid media buying decisions
- Built relationships with retail and call center sales teams to analyze impacts of marketing campaigns across multiple sales channels
- Partnered with development and analytics teams to develop automated reporting functionality including near real time sales forecasts used to monitor website performance and reduce length of website outages.
- Developed and verified reporting business requirements for sales initiatives during 6 website releases
Candidate Info
years in workforce
years at this job
Computer Technology
Web Analyst
Orchestrated development, installation, maintenance and support of diverse web applications that comprise Hunterdon's essential intranet system. Collaborated with department heads and other staff to gather requirements and input on new content and its placement. Trained staff on the use of their customized applications. Go-to resource for Windows / Web application issues.
- First to hold role created to address growing significance of intranet applications. Chosen for balanced strengths including technical skill, leadership, analysis, and teamwork.
- At every step and in every function, carefully protected confidential patient data.
- Initiated and led 10-member committee coordinating departmental involvement and responsibility in developing formal MCI (Multiple Casualty Incident) response system. Evaluated needs and created procedure for putting disaster-response plan into action.
- Served on the hospital's Emergency Preparedness Committee, contributing to discussions and planning to mitigate effects of potential disasters / emergencies.
Candidate Info
years in workforce
year at this job
Mass Communications
Interactive Communications
Web Analyst
Operated various social networking platforms including Facebook, Twitter and the official [company name] blog.
- Managed new and existing content on the website using the open source content management system Drupal.
- Wrote and edited timely press releases for customer and industry professionals using PR Web.
- Implemented relevant and competitive marketing strategies and best practices.
Candidate Info
years in workforce
years at this job
Business Administration
Independent Contractor - Web Analyst/developer
- Conducted market research and analysis contingent with company marketing initiatives.
- Presented marketing research findings and recommendations to management and colleagues.
- Data mined web activity to analyze, review and adjust web KPI’s to improve website performance and overall brand exposure.
- Developed backend architecture and frontend design of company website and intranet portal.
- Increased department productivity by roughly 20% through web based solutions.
- Increased web based brand exposure by over 30%.
Candidate Info
years in workforce
years at this job
Computer Science And Engineering
Business Functional Analyst/web Analyst
Gathered requirements from the users, stakeholders and key personnel of the Small Business Administration (SBA) for adding or updating content to websites
- Utilized MS SharePoint, Drupal, Oracle Universal Content Management System, and Dreamweaver to create new web pages and to post content to new or existing web pages of the SBA as required, ensuring section 508 compliance
- Maintained the SharePoint publishing and collaboration sites of the various offices and departments of the SBA located in the different states and territories of USA
- Managed the permissions of users and SharePoint groups for various SharePoint sites and applications, granting the right users / groups access to the right information
- Ensured resolution of the SharePoint help desk tickets in a timely manner, collating information from multiple sources or providing user training as required
- Collaborated with developers to write user manuals for and test the various SharePoint applications developed by the team
Candidate Info
years in workforce
years at this job
Hotel Management
Bachelor of Arts
Computer Science
Web Analyst - Corporate Marketing Department
Understood the business requirement then designed the web analytics implementation solution for each project for cross function teams. i.e., Online marketing, Mobile, Video, Global Campaign Team, Partner, SMB Store, Connect Social Media Website and Ecommerce
- Led testing implementation and wrote testing report for developer and vendor then made a recommendation based on the testing result to business owner or stake holder
- Provided data driven business insights analysis report by thriving at the intersection of business owner, IT technology, data strategy, web platform and online marketing
- Defined and provided weekly, monthly and quarterly web metrics dashboard and ad-hoc reports based on business requirements for cross functional teams
- Led and developed curriculum and trained marketing staff with Sitecatalyst and Discover
Candidate Info
years in workforce
years at this job
Hotel Management
Bachelor of Arts
Computer Science
Web Analyst - Corporate Marketing Department
Understood the business requirement then designed the web analytics implementation solution for each project for cross function team. i.e., Online marketing, Mobile, Video, Global Campaign Team, Partner, SMB Store, Connect Social Media Website and Ecommerce
- Worked with developer or vendor to ensure implementation setup correctly and effectively and owned the project schedule for all Adobe implementation rollouts and ongoing Adobe implementation workflow
- Defined and provided weekly, monthly and quarterly web metrics dashboard and ad-hoc reports based on business requirements for cross functional teams
- Led and developed curriculum and trained marketing staff with Sitecatalyst and Discover
- Conducted data validation and data reconciliation with agency data for cross function team
Candidate Info
years in workforce
years at this job
Computer Science
Web Analyst
Redesigned the entire webpage by using PHP and Flash.
- Maintained the current webpage with specials and new products for granite as well as for cabinets.
- Created forms by using the PHP e-mail client for the customers (Online Quote and Contact Us forms).
- Created and edited the images by using the Photoshop CS4.
- Increased the web search ranking for the keyword "granite" on the first 3 pages by using Meta-tags.
- Added JavaScript for browsing images.
Candidate Info
years in workforce
years at this job
Management Information Systems
Communications Management
Web Developer/web Analyst
Assisted in website design
- Designed HTML email campaigns, landing pages, and web banners
- Embedded Google analytics code to track our website's traffic and to measure the success of marketing campaigns
- Managed the company's Google Analytics account
- Compiled reports on our web stats and analytics and presented suggestions for improvement
- Developed analytics reports and optimized key media distribution channels
Candidate Info
years in workforce
years at this job
Education
Senior Web Analyst
- Overhauled web analytics strategy with creation of roadmap and project plans.
- Managed information gathering, analysis, and documentation of the functional/business requirements including test cases and use cases of the business process
- Led process to acquire and implement software and hardware needs
- Worked alongside with IT for installation, implementation, and migration of legacy data into new system
- Modeled promotional roadmap to identify promotional successes
- Created, developed, and executed reporting for KPIs, ROIs and user behavior insights
- Implemented site improvements based off data from MV and AB testing improving conversions by 15%
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Computer Information Systems, Security
Web Analyst/data Analyst
Perform detailed data analysis, including data profiling, system source analysis and auditing under strict tolerance levels.
- Work closely with clients regarding their analysis and recommend ways to improve their data structure or coding if it is necessary.
- Identify and improve audit tasks by optimizing macros/scripts (Visual Basic, PERL). Log file analysis / processing (PERL). Database creation and maintenance. Web analytics auditing (Nielson Online and ObservePoint).
- User Acceptance Testing (UAT)
- Designed and developed script for automated data analysis. Net savings $60K a year.
- Designed/created/maintain 3NF Microsoft Access relational database that is used to track client's audits and to supply information on company's website.
Candidate Info
years in workforce
years at this job
Psychology
Web Analyst & Social Media Strategist
A startup creating technology to enhance the composting process
- Analyzing [company name]'s website traffic through key metrics of visitor data such as average bounce rate for landing
- Compiling detailed analytic reports (Traffic Source Reports, etc.) and summarizing data through ad hoc reports by using Excel and Google Analytics
- Proposing and implementing marketing changes such as regular tweeting about composting to increase website
- Increased Twitter followers by 62%, new Twitter referral traffic by 25%, and site visit time from Twitter by 104%
- Engaging and tweeting followers in order to increase [company name] brand exposure
- Designed [company name] team webpage for BigApps Competition in order to promote compost sensor and startup
Candidate Info
years in workforce
months at this job
Computer Science
Computer Science
Web Analyst Internship
Used Webtrends and REST API connection to manage adhoc web analytics report requests
- Worked on automating exporting reports from WebTrends to Microsoft Excel
- Created and designed a MS SQL Server to save data from WebTrends
- Used SSIS services to Extracting, Transforming and Loading (ETL) data from Excel files to Microsoft
- Developed an internal reporting portal for UPS.com monthly and quarterly dashboards
- Developed daily, weekly, monthly, quarterly reports using SSRS on SQL Server
Candidate Info
months in workforce
months at this job
Management Information Systems
Web Analyst Co-op
- Analyzed efficiency of customer action against key performance indicators (KPIs) identifying opportunities to improve customer service for [company name] eService insurance process
- Built Excel Vlookups to analyze eCommerce data from [company name] website, saving team average 30 min a day
- Developed and maintained standardized cross-team wiki, web data, and change log that updated web analytics team with project/team information
- Contributed to new hire training by giving background on team and showing current projects new hires will work on
Candidate Info
years in workforce
years at this job
Certificate
English And Political Science
Information Technology
Senior Technical Writer / Web Analyst and Designer
- Authored procedure and policy documentation on Legacy applications
- Authored user guidance on mission critical agency functions, internal procedures and software
- Developed and maintained Intranet sites including financial systems and file management / archiving
- Ensured websites were Section 508 compliant; ran bi-monthly compliance checks on all websites
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Senior Web Analyst
Responsible for Online Business Unit KPIs presented to SHC Board of Directors
- Built daily metrics for business to aid identification of proper levers to achieve plan revenue
- Managed Test & Target relationship and A/B and MVT tests for Sears.com and Kmart.com
- Performed multi-channel analysis for teams using demographics, retention, segmentation and transactional data
- Frequently collaborated with technical teams, marketing and user experience on projects
- Subject-matter expert for all Sears Online Business analytics and reporting
- Developed self-help documents to help Omniture users solve common issues
Candidate Info
years in workforce
years at this job
Media Management
Architecture
Internet Marketing Analyst/web Analyst
- From 2004 to 2005, doubled the web inquiry conversion rate; increased the amount of search engine traffic by 12%; increased the amount of web derived applications from 2004 to 2005 by over 700%.
- Managed search engine optimization (SEO) and search engine marketing (SEM) campaigns
- Coordinated budget procedures for SEM campaigns
- Managed online branding and built online awareness of the college's website
- Developed and coordinated “landing pages” for online marketing campaigns.
- Coordinated online marketing media buys and optimized online advertising production
- Prepared and measured tracking and website analysis reports from website logs using WebTrends, ClickTracks and PowerCampus.
- Stepped in for Web Developer, updating routine information on the website
- Researched, analyzed and recommended web sites for the College to advertise.
Candidate Info
years in workforce
year at this job
Molecular Biology And Aquaculture
E-business
Information Technology
Web Analyst
- Analyzed the performance of multiple retail websites and retail product categories
- Monitored and reported on the influence of social media marketing
- Designed product specific dashboards that catered to each individual vendor
- Monitored and reported on the performance of new retail products, web design changes, shift in product presentation, online promotions, and addition of flash to website.
- Monitored the competitive market using Hitwise and Comscore, and provided regular assessment of competitive sets for [company name] and Priscilla of Boston.
- Tools Used: CoreMetrics, Hitwise, Comscore, ForeSee, Optimost
Candidate Info
years in workforce
years at this job
Labor Relations With A Business Minor
Master of Arts
Web Analyst II
Responsible for managing technology projects of varying complexity utilizing project management processes to deliver projects on-time, within budget and need client expectations.
- Implemented a data analysis process for external communication and marketing campaigns.
- Led a new product selection, implementation and business integration of a Customer Relationship Management (CRM) system.
- Established training and documentation for contact management, marketing communications, surveys and new business integration functions.
- Management of new events and online registrations published on public and intranet websites.
- Management of online payment processing accounts and set up.
Candidate Info
years in workforce
year at this job
Finance
Senior BI / Web Analyst
Tasked to transition Zillow's (client) reporting platform from Excel to Tableau and analyze company performance
- Presented Reporting Transition Plan to Zillow Executive Team in Seattle that received immediate approval
- Created custom reports in Google Analytics to measure online marketing performance
- Synchronized Google Analytics with Tableau in order to provide real-time dashboards and reports
- Designed Tableau Dashboards for different business units throughout Zillow that are now used company-wide
- Lead weekly project meetings with Zillow Executive Team
Candidate Info
years in workforce
years at this job
Web Analyst, Ecommerce, Internet Research
- Responsible for weekly reporting of data, including sales as well as SEO for several companies.
- Implemented email campaigns for several companies.
- Assisted set-up of micro-sites.
- Updated and maintained several retail websites.
Candidate Info
years in workforce
years at this job
Economics / Business
Advertising
Web Analyst, Marketing Research and Report Writing Manager
- Maintained an ongoing search through available data resources for an early detection of customer behavior.
- Evaluated the effect of initiatives such pricing, marketing campaigns, incentive offers, and website enhancements.
- Analyzed web-site behavior including elements such as “Unique Visitors”, “Page Views”, “Pathing”, “Time spent on Site”, “Conversion Funnels”, “Frequency of visit”, and “Referring Domain”.
- Analyzed and designed a wide variety of market research projects including new product development, reasons for abandonment or cancellation, customer experience, and customer segmentation.
- Determined marketing research objectives, designed and wrote survey, programmed questions, analyzed research results and wrote report with findings.
Candidate Info
years in workforce
years at this job
Psychology
Psychology
Web Analyst / Marketing Consultant
- Provided web analysis and digital marketing services for companies with specialized products/services in niche markets.
- Researched/evaluated market and industry trends. Devised digital marketing plans and business development strategies.
- Determined Key Performance Indicators (KPIs) and structured conversion funnel with clear calls to action on web pages.
- Analyzed data/metrics. Identified opportunities for growth/new revenue. Recommended optimization steps/site enhancements.
Candidate Info
years in workforce
year at this job
Computer Information Services
Web Analyst - Information Technology
- Supported multiple departments in development of intranet sites and applications.
- Built business case for utilizing the intranet, including improving plant communications, and implementing role-based site that allowed employees to quickly locate regulatory documents.
- While converting business departments to IT standards, developed business relationships based on reliability, delivering on time, and trust.
- Managed design and development resources to a 100% track record of on time delivery.
Candidate Info
years in workforce
years at this job
Information Technology
IT Application/web Analyst
Developed functional specifications and system design specifications for client engagements.
- Identified client organization's strengths and weaknesses and suggests areas of improvement
- Created database model using Microsoft Visio.
- Used SQL queries to select and enter codes to monitor database performance and to create production database.
- Integrated text, imagery and audio for various on line publications using Flash, HTML, and Adobe Photoshop.
- Tested programs or databases, correct errors and make necessary modifications using SQL queries, JAVA, and HTML.
Candidate Info
years in workforce
years at this job
Information Technology
IT Application/web Analyst
Developed functional specifications and system design specifications for client engagements.
- Identified client organization's strengths and weaknesses and suggests areas of improvement
- Created database model using Microsoft Visio.
- Used SQL queries to select and enter codes to monitor database performance and to create production database.
- Integrated text, imagery and audio for various on line publications using Flash, HTML, and Adobe Photoshop.
- Tested programs or databases, correct errors and make necessary modifications using SQL queries, JAVA, and HTML.
Candidate Info
years in workforce
years at this job
Computer Information Sciences
Quality Assurance Web Analyst
Extensive testing of software as well as Internet web guides, e-commerce sites, Internet services, and additional web content and applications.
- Responsible for reporting functionality of all internet applications, including Flash, Shockwave, and Java applications.
- Escalated awareness of critical commerce threatening issues to production team.
- Created and documented quality assurance test plans for migration to publishing platform.
- Ran broken link reporting software and investigated resolutions of found issues.
- Documented all phases of the QA process as well as creating test conditions.
- Worked with development group and QA Leads to manage the product development and QA process to ensure timely delivery of a quality product.
Candidate Info
years in workforce
years at this job
Applied Science
Statistics
Web Analyst
- Omniture Sitecatalyst v15 and Google Analytics implementation, reporting and analysis.
- Omniture Sitecatalyst implementation of multiple sites, website tagging and testing and data validation. Omniture Sitecatalyst variable planning including evars, props, events.
- On site and off site search engine optimization including organic keyword rank analysis keyword and content mapping and optimization. Pay per click program management.
- Creating Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators.
- Reduced web analytics reporting hours by 25% by creating report templates with automation and data consolidation. Helped other teams to reduce project hours by 80% by analyzing web analytics data and providing feedback to focus on major areas to increase return on investment.
Candidate Info
years in workforce
years at this job
Business Management
Web Analyst
Third party marketplace management for a leading multi-channel e-commerce retailer of outdoor and sporting goods.
- Listing, pricing and ordering items for Amazon's FBA system in both US and UK/EUR
- Listing error resolution, pricing management
- Spearheaded launch of 11Main marketplace, management of 11Main account
- Author of procedural literature for company-wide use
- Red's Gear brand development
- Management of Red's Gear, Varsity Athletics, and Poorfish Outdoors listings.
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