Web Product Manager
Created, maintained, and grew Southern California utilities company's web assets including main website and Intranet. Assessed and enhanced web usability and customer satisfaction via website surveys and focus groups. Wrote web content, coded pages, designed graphics, created production flows, and led translation/localization initiatives. Produced corporate email newsletter, supervised distribution, and monitored click-through rates. Managed external vendors, team of web designers and content providers, and $280K annual budget.
- Tripled website traffic in one year by redesigning corporate website into interactive venue for customer communications, inserting promotions in all mailed invoices, and posting press releases on web.
- Enabled stakeholders to update web content by automating and decentralizing content creation process and co-leading project to implement and evangelize use of $120K CMS tool, TeamSite.
- Completed strategic acquisition of three-letter domain name, LNG.com, to represent Liquefied Natural Gas business, at fraction of average six-figure cost for less than $2K.