Senior Product Development Manager
Responsible for developing, managing and enhancing PDR's Practitioners' Database and its associated applications to optimize business activities in alerts, data gathering/mining, the Pharmacy Discount Card program and integration with our EHR/EMR partners. Gathered and prioritized product and customer requirements, helped define the product vision, and worked closely with sales, marketing, technology, operations, and third parties to ensure business goals are aligned and met following Agile methodology.
- Certified ICP (ICAgile Certified Professional).
- Led and delivered Practitioners' Database enhancement project to support new business line of Pharmacy Discount Cards.
- Developed and documented database maintenance processes for delivery of complimentary PDR to over 450,000 physicians.
- Led cross-functional team including off-shore resources to deliver new Direct Marketing Sales database.
- Managed and delivered project to redesign and consolidate data processing of online and 3rd party data loads of physician data critical for marketing and alert delivery.
- Promoted to Senior Product Development Manager in February 2013.
- Overseeing projects to enhance and expand Pharmacy Discount Card program to include iPhone/Android mobile app and website access to product as well as provide HIPAA compliant access direct to consumers.