Senior Creative Designer | 3d Generalist
Innovated and designed diverse graphic supporting print and digital mediums. Developed and implemented 3D graphics, layout design, graphic design, production process improvements, and digital banners. Acting Manager to contract employees when manager was unavailable.
- Developed and designed 3D graphics to offset reduced photography budget; enhanced product design and created new pet food photo library, which resulted in a 51% increase in customer engagement from print and web advertisement.
- Designed conceptual sketches of preliminary marketing strategies which allowed departmental teams to communicate more effectively on strategic direction; and, resulted in stronger design and reduced production time.
- Led a cross departmental ten-member team consisting of retail design, merchandising and marketing; diagnosed and restructured a database of print codes which improved functionality, reduced printing errors and printing in excess of 15%.
- Recognized by Vice President of Creative for overall art direction and design of customer facing holiday advertisement.