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Boutique Owner Duties and Responsibilities
A boutique owner's responsibilities and duties can change from day to day, but most share several responsibilities:
Manage Retail Operations The primary role of a boutique owner is to manage retail operations every day. This primarily involves assisting customers and helping them try on items and complete sales. For a smaller or brand-new boutique, this is especially the case, as the boutique owner will likely be the only employee and will be responsible for opening the shop, counting the cash drawer, and ensuring that all sales are accounted for in the store's point-of-sale system.
Hire and Train Staff As a boutique grows, the boutique owner recruits, hires, and trains staff members. In this aspect of the role, the boutique owner identifies staffing needs, particularly during busy seasons, and reviews resumes or applications. The boutique owner decides which candidates they will interview for open positions, determining whether the applicant has the experience and personality for the position. They then walk the new hire through policies and procedures.
Resolve Customer Service Issues Boutique owners play a central role in maintaining customer satisfaction and driving repeat visits by resolving customer service issues. This can include handling returns or exchanges according to store policies, as well as answering customer questions about items or placing special orders. The boutique owner may also need to resolve conflicts and manage unhappy customers on occasion.
Maintain Stock Levels Another of the major responsibilities of a boutique owner is managing inventory levels, both by ensuring that all transactions are reflected in on-hand inventory and by conducting periodic inventory audits to resolve expected merchandise levels with on-hand amounts. This helps identify which items are selling well and decreases the likelihood of inventory shrinkage. The boutique owner also makes sure the sales floor is well-stocked throughout the day.
Display and Merchandise Items Boutique owners help make their stores and merchandise more appealing to customers by designing displays and merchandising retail items. This can include seasonal displays that highlight new arrivals as well as window displays that enhance the boutique's appeal to potential customers. The boutique owner also determines when to switch out slow-moving items or reduce prices to drive sales.
Manage Financial Obligations In addition to managing daily operations, boutique owners also ensure the financial solvency of their businesses. This can involve a number of tasks, including calculating and paying sales tax, managing payroll, and ensuring that outstanding liabilities are paid on time. The boutique owner may also create sales and promotions to balance out slow periods and ensure profitability.
Boutique Owner Skills and QualificationsBoutique owners manage day-to-day retail sales while ensuring their stores' long-term success. Most boutique owners have a bachelor's degree, retail or customer service experience, and the following skills:
- Market knowledge - because boutique owners work in the specialty retail sector, they should have extensive knowledge of their market, especially to select and purchase seasonal stock
- Retail merchandising - in this role, boutique owners need to ensure that their wares look appealing and are accessible to customers, so effective retail merchandising is vital to design displays
- Team leadership - boutique owners recruit, train, and direct team members, so they should be effective leaders and understand best practices for personnel management and scheduling
- Business and financial management - this role requires financial and business acumen to ensure profitability and make decisions that ensure the long-term viability of the boutique
- Stamina - boutique owners spend a lot of time on their feet assisting customers, stocking their spaces, and maintaining the boutique's appearance, so physical stamina is important
- Communication skills - written and verbal communication are also central to this role, as boutique owners need to interact with suppliers and wholesalers as well as customers and employees
Boutique Owner Education and TrainingThere are no formal education requirements to become a boutique owner, although most boutique owners tend to have at least a bachelor's degree. This can be in a business-related field such as business administration or marketing, or in a fashion or design field. A background in retail or customer service is also extremely helpful in this role. Because each boutique is unique and the challenges of this role can change every day, boutique owners tend to learn effective policies and best practices on the job.
Boutique Owner Salary and OutlookBoutique owner salaries can vary depending on a number of factors, including the size of the boutique, the season, and the number of employees the boutique has. Generally, boutique owners take home a cut of their business's profit, so take-home pay can depend on fluctuations in sales, the amount the boutique needs to spend on employee pay and new merchandise, and the amount of capital on hand. Because boutique owners are entrepreneurs, employment outlook data is also difficult to estimate.
We searched the web and found many resources if you'd like to learn more about working as a boutique owner:
"Five Habits of Successful Retailers" - read this blog post to find out how successful retail business owners set themselves apart from competitors and gain market share
Business Boutique: A Woman's Guide for Making Money Doing What She Loves - author Christy Wright provides a big-picture overview of how to build and manage a successful business as well as detailed information on pricing and marketing "20 Tips for Boutique Owners" - this thorough blog post provides many tips for establishing a boutique and making it stand out from other retail spaces through effective branding and customer service
The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business - read this guidebook to learn how to thrive as a boutique owner and transition from pop-up to boutique
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