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Electronics Sales Associate Duties and Responsibilities

While electronic sales associates' day-to-day duties and responsibilities are determined by where they work, there are many core tasks associated with the role. Based on our analysis of job listings, these include:

Explain Electronic Products, Services, and Promotions to Customers Electronic sales associates are fully knowledgeable about product features, components, and functions. They determine which products best fit each individual customer's needs, presenting them with options. They also describe ongoing promotions for electronic devices.

Discuss and Sell Service Plans, Warranty Plans, and Accessories In addition to describing technical features, electronic sales associates discuss available warranties and extended warranties, as well as service plans associated with specific electronic devices. They also show customers accessories, such as plug-ins, cell phone cases, or gaming system controllers, that can enhance the customer's use of their devices.

Demonstrate Electronic Devices Electronic sales associates are familiar with how different electronic systems work, showing customers through demonstrations. This is helpful when showing customers various options so customers understand why one product might be more beneficial than another.

Oversee Department Inventory Keeping an adequate supply of products and accessories is an important task for electronics sales associates. They maintain a weekly or monthly inventory log, placing orders as needed.

Organize Electronics Department Setting up displays, arranging merchandise on shelves, and cleaning the electronics department is a typical responsibility of electronics sales associates. Vacuuming, dusting, removing empty boxes, and returning merchandise to its proper location in the store or department are examples of organizational tasks electronics sales associates perform on a daily basis.


Electronics Sales Associate Skills and Qualifications

Determined and driven individuals with a strong interest in technological gadgets who enjoy working in a fast-paced environment might be drawn to a job as an electronics sales associate. Skills and abilities commonly mentioned in association with this position are listed below:
  • Technical skills - electronics sales associates must stay abreast of the most recent updates to electronic devices and understand how to work various devices
  • Computer skills - an understanding of programming and software is important for electronics sales associates to be able to explain all features and upgrades to consumers
  • Interpersonal - it is important for electronics sales associates to have an upbeat, friendly disposition when speaking with consumers
  • Negotiation skills - electronics sales associates are always prepared to discuss pricing and product benefits when speaking with consumers seeking a "deal"
  • Self-motivation - electronics sales associates are results-driven and self-motivated to meet and exceed sales expectations
  • Presentation skills - as part of the sales process, electronics sales associates must often demonstrate the features and options of electronic devices
  • Communication - strong verbal communication skills are essential when demonstrating devices and speaking with consumers, managers, and other sales personnel

Electronics Sales Associate Education and Training

An entry-level position, aspiring electronics sales associates do not typically need to possess anything other than a high school diploma to begin working in this field. Advancement to managerial positions could require a four-year degree in electronics technology, management, retail management, or a similar area. Many employers supply on-the-job-training; this training might include training offered by vendors of electronic devices carried by the store.

Electronics Sales Associates Salary

Based on information provided by the Bureau of Labor Statistics (BLS), sales representatives working in electronics and appliance stores earn a mean annual salary of just over $41,000, while those employed by telecommunications companies earn significantly more, at nearly $63,000. The overall employment growth rate for retail sales professionals is two percent, according to the BLS. This statistic is impacted mainly by a continued increase in online sales. However, many consumers might prefer to purchase electronic devices in a brick-and-mortar store so they can see how the equipment works and gain the advice of trained sales associates; thus, the projected employment rate of electronics sales associates might differ from this BLS statistic.

Helpful Resources

If a career as an electronics sales associate sounds like it's up your alley, you can further explore this occupation by accessing the resources below. Follow links to find out what it takes to become and work as an electronics sales associate:

Electronic Representatives Association (ERA) - Established in 1935, ERA provides electronic sales associates, managers, and others with online resources, links to publications, and continuing education opportunities designed to increase their success in the field.

Retail Sales & Customer Service - Volume 1 - Learn the little things every retail sales associate should know to help increase sales, from body language to presentation skills.

Electronic Retailing Association (ERA) - Designed for electronic sales associates and others involved in direct-to-consumer sales, this ERA (not to be confused with Electronic Representatives Association) offers summits and conferences for learning and networking opportunities.

ERA Blog - Many articles may not pertain directly to these professionals, but electronics sales associates are bound to find something they can relate to. Some articles cover marketing practices, customer service, and returns.

Electronic Retailer Magazine - Published by the Electronic Retailing Association, this online publication gives readers insight into industry news and trends, popular items, and information provided by leaders in the industry.

No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers - Written by a retail guru, this book explores ways that electronics sales associates can use to be successful in retail electronics store settings.

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