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Account Planner Resume Samples
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Candidate Info
8
years in workforce
2
years at this job
BBA
Marketing
Account Planner
Local, regional and national marketing, advertising and public relations firm with 25 employees.
- Executed $2 million federal/state program which served eight states
- Successfully managed seven accounts ranging in industry
- Oversaw event, program and account team budgets
- Created and analyzed reports for account management team and clients which led to successful meetings and improved communication
- Coordinated and managed all travel and events
- Successfully managed projects with overlapping timelines
- Organized and coordinated team and client meetings; prepared and reviewed reports and presentations for account team and clients
Candidate Info
8
years in workforce
2
years at this job
BE
Bachelor of Engineering
PhD
Engineering
VP Account Planner
One of the world's largest advertising agency networks, providing creative ad services, media buying, public relations and brand development work.
- Worked across agency client base and on new business pitches and wins.
- Worked with digital teams to develop coordinated brand strategies across print and digital platforms, utilizing
- Conducted numerous positioning workshops for clients.
- Designed and moderated key-opinion-leader and other interviews to generate project and new business insights.
- Defined, researched and designed strategic offerings for new business pitches and presented to prospective
- Managed junior team members.
Candidate Info
3
years in workforce
2
years at this job
BA
Management And Arts
MA
Master of Arts
Marketing
Account Planner
- Developed positioning strategy for luxury furniture retailer that led to client’s expansion into $10B market.
- Consolidated the analytical data and qualitative insights for a beer brand supporting creative strategy development. Campaign led to 12.5% sales increase and gaining 4.6% market share.
- Researched consumer and technology trends and authored whitepapers that resulted in 3 new clients.
Candidate Info
19
years in workforce
11
months at this job
BS
Sociology
MA
Master of Arts
Sr. Strategic Account Planner
Responsible for managing forecasting, inventory and logistics for a major customer account (~$250 million annually)
- Significantly improved customer supply chain metrics through improved management of customer forecasts, orders and shipments.
- Successfully managed multiple seasonal promotional activities (i.e., Back-to-School, Back-to-business, Tax-time, etc.)
- Performed forecast and inventory analysis utilizing SAP (APO, R3) to identify opportunities for demand/supply balancing
Candidate Info
22
years in workforce
10
years at this job
Brand Strategist, Account Planner & Copywriter
[company name] is a copywriting, consultation, and market analysis resource for advertising agencies and small businesses interested in establishing or refining their target markets and brand strategies.
- Conducted competitive analysis. Evaluated existing messaging. Revamped creative strategies accordingly.
- Interpreted consumer perception data and identified relevant niché markets.
- Enhanced media strategies via channel marketing practices. Refined integrated marketing solutions.
- Drafted creative briefs and oversaw project management. Coordinated efforts between departments and teams.
- Counseled clients on opportunities to streamline advertising ROI.
Candidate Info
8
years in workforce
2
years at this job
Accounting
Account Planner
- Solely accountable for managing the day-to-day direct mail marketing for seven clients acquisition programs.
- Developed strategically targeted list recommendations utilizing campaign objectives, results analysis and campaign and signer specific selects.
- Successfully negotiated list exchange and pricing arrangements to ensure revenue and goals were achieved while adhering to budget.
- Successfully managed campaign time-lines and budgets to ensure goals were in line and programs were executed on time while providing follow-up communications of expectations to internal departments.
- Ensured accuracy of all campaign specifics for statistical reporting including projections and cost tables.
- Prepared segment reports from clients’ contribution files to access and communicate the results for acquisition and appeal campaigns.
- Entrusted with eight clients’ list management, including all exchange and rental requests, processing of fulfillment orders, maintenance of exchange balances and reconciliations, rental invoices, fulfillment file updates and data card maintenance.
Candidate Info
5
years in workforce
11
months at this job
C
Interdisciplinary
BA
Advertising
Assistant Account Planner
Developed brand strategy and positioning to enable clients to create their own space in the marketplace
- Researched consumer and industry trends as well as provided recommendations for brand
- Led in-school operations for elementary school fundraising through a fitness, leadership, and character program
- Co-led weekly pep rallies and fun runs as well as grade-wide "huddles, " a motivational
Candidate Info
3
years in workforce
2
years at this job
BA
Student Design: Achieving Wellness Through Kinesthetic Health
Dance Science
Account Planner, Front-end Sales
- Developed cohesive and effective quantitative and qualitative marketing campaigns for local businesses
- Compiled competitive research and data to support marketing proposals
- Successfully managed and planned for three of the top Account Executive teams simultaneously
- Selected member of Divisional Efficiency Team
- Received highest available performance bonus every quarter
- Proficient in PowerPoint, Excel, Word, and Strata
Candidate Info
5
years in workforce
6
months at this job
AS
Applied Science
BS
Marketing
Project Management
Account Planner
- Worked with the client to establish their aims and objectives and shared campaign ideas with account team
- Monitored online marketing campaigns and search media budgets
- Participated on client calls and established and maintained relationships with third-party search engines vendors
- Monitored client’s CPO, ROS and ROI and researched and analyzed keywords relevant to the client's web site
- Developed and project managed strategy plans and created analysis reports
- Generated quarterly budget presentations via PowerPoint and used proprietary tools and internal resources to highlight significant trends.
Candidate Info
2
years in workforce
2
years at this job
C
Web Development
MA
Technical Communication
Mass Communication
Account Planner
- Researched industries, businesses, publications and markets for agency's clients
- Planned and managed public relations activities
- Developed monthly reports to highlight marketing communication outcomes
- Assessed projects and monitored billable hours to keep within clients' budgets
- Wrote strategic, AP-style copy for websites, technical publications, news releases, advertising, and collateral pieces
Candidate Info
2
years in workforce
11
months at this job
BA
English Literature And Language
MS
Advertising
Account Planner
Brainstormed with other team members to produce advertising ideas.
- Managed projects from inception to completion.
- Identified business problems and developed ideas for clients.
- Used qualitative and quantitative methods (Mintel, MRI+) to develop advertising strategy.
- Advised of possible approaches or adaptation of approach to client's target market.
Candidate Info
2
years in workforce
5
months at this job
BA
Bachelor of Arts
MS
Advertising
Account Planner
- Conducted primary and secondary research to help improve client's website
- Conducted in-depth interviews with three universities' risk managers
- Drafted and wrote 40 pages final report to show key findings and solutions
Candidate Info
10
years in workforce
4
years at this job
AAS
Electrical Engineering Technology
BS
Electrical Engineering Technology
Account Planner, Mso/iesp
- Managed workload of Network Engineers for firm jobs and quotations.
- Interfaced with Sales Engineering and developed custom service quotes
- Performed RCA for supply chain interrupts and measured engineering
- Analyzed engineering time standards against completed jobs and implemented 10% y/y savings plan.
Candidate Info
1
year in workforce
7
months at this job
BS
Business Administration
MA
Business Administration
Data Analyst & Account Planner
Developed and implemented business strategies to drive revenue using advanced modeling and analysis
- Analyzed areas of poor performance and created solutions based on analysis results
- Developed in-depth knowledge of qualitative and quantitative research techniques
- Created result driven data strategies for client campaigns based on predictive historical data
- Created quarterly reports and trend reports to present during client meetings
- Prepared weekly status reports updating projections based on client specific caging tables
Candidate Info
3
years in workforce
2
years at this job
BBA
Marketing
Media Buyer / Account Planner
- Managed 30+ national retail accounts on a market-wide and individual franchisee level. Led the client's marketing needs through print advertising, local store marketing, point-of-purchase and grand openings.
- Researched, negotiated and purchased print and broadcast media in order to best achieve the business objectives of the brand.
- Managed client marketing plans, flowcharts and budgets. Sought ways to incorporate innovative products and tactics in order to increase client revenue and brand awareness.
- Generated incremental agency revenue by acquiring new business through proven exceptional client relationships.
Candidate Info
4
years in workforce
3
months at this job
BS
Advertising, Psychology
Account Planning Bootcamp
Account Planner
- Learned from top brand strategists and other advertising professionals during this 12 week intensive training program.
- Each week, worked as part of a team to develop a campaign brand strategy and creative executions based on a clearly defined and insightful target and a thorough understanding of the brand history and competitive landscape.
- Conducted man-on-the-street interviews, moderated a focus group, composed a quantitative survey and various ad copy.
Candidate Info
4
years in workforce
3
months at this job
AA
Commercial Arts
BA
Advertising
Account Planner
Conferred with clients to discuss and determine layout design.
- Reviewed final layouts and suggested improvements as needed.
- Initiated new contacts and cultivated business relationships.
- Maintained verbal and written agreements with clients.
Candidate Info
4
years in workforce
3
months at this job
AA
Commercial Arts
BA
Advertising
Account Planner
Confered with clients to discuss and determine layout design.
- Reviewed final layouts and suggested improvements as needed.
- Initiated new contacts and cultivated business relationships.
- Maintained verbal and written agreements with clients.
Candidate Info
4
years in workforce
1
year at this job
BS
Visual Arts
Account Planner
- Assisted 3 Sr. Account Managers in active campaign optimization, maximizing revenue growth
- Independently conceptualized media plans and pricing strategies for all RFPs up to 50K
- Built and developed client relationships to create future business prospects
Candidate Info
5
years in workforce
3
months at this job
BS
Advertising
Account Planner and Consultant
- Provided strategic brand management; fostering B2C organic growth among the specified target.
- Formed customer-centric business models for Daily Deals B2B and B2C-- retaining 23 percent more clientele.
- Improved current B2C buyer satisfaction of products and service by 35 percent acting upon purchaser reviews and surveys.
Candidate Info
11
years in workforce
3
years at this job
BFA
Bachelor of Fine Arts
Facial Action Coding
Creative Director / Account Planner
- Developed strategy, conducted research, created advertising and cause-related
- Conducted qualitative and quantitative research and developed strategy for new
- Educated and enlisted the support of the Public Relations, Media and Account
- Produced multi-cultural campaigns based on input from the various ethnic target
Candidate Info
9
years in workforce
1
year at this job
BA
Communication
Local Account Planner
Worked as a collaborative team member with our billing department to coordinate a creative upfront billing solution for a client who received $30,000 quarterly funds up front
- Analyzes client-specific goals and obstacles to better design and facilitate a proactive multiplatform marketing solution
- Developed effective PowerPoint presentations to create a clear vision for the client's needs and advertising objectives with the utilization of our diverse products & opportunities
- Consulted with sales on media campaign design best practices to ensure proper execution & to meet client objectives.
Candidate Info
10
years in workforce
2
years at this job
BA
Public Relations
MA
Management
Account Planner
Served as a resource on all clients products and services, understand how each
assist in reaching client's marketing goals
- Reviewed client deliverables for quality and ensured that recommendations and work
- Developed advanced understanding of addressable media marketplace through regular
- Coordinated daily tasks for team members to achive marketing goals of clients
Candidate Info
5
years in workforce
2
years at this job
BS
Business Administration
Advanced Excel, Access, Sql
Account Planner
- Responsible for the daily planning and coordination of order fulfillment for top mass market accounts
- Created and executed production schedules based on forecasts and customer demand
- Managed inventory levels for both year-round and seasonal items while maintaining safety stock levels and maximizing inventory turns
Candidate Info
9
years in workforce
6
months at this job
BA
Journalism
Account Planner
Built qualitative and quantitative smart buys for advertisers
- Handled all office administrative duties
- Conducted market research to aid in client positioning and prospecting
- Developed efficient and cost effective advertising schedules
- Collaborated with the marketing department in the development of special projects and promotions
- Kept detailed client reports for contract negotiation and sales retention purposes
- Conducted sales meetings and managed team calendar
- Handled contract negotiations and modifications
Candidate Info
5
years in workforce
6
months at this job
AS
Applied Science
BS
Marketing
MS
Direct Marketing
Account Planner (temporary Assignment)
Responsible for working with account team to build and grow our current client list
- Monitored online marketing campaigns and search media budgets
- Direct customer contact and support
- Participated on client calls
- Monitored client's CPO, revenue, ROAS and ROI
- Researched and analyzed keywords relevant to the client's web site
- Developed and project managed strategy plans
- Established and maintained relationships with third-party search engines vendors
- Created analysis reports
- Generated quarterly budget presentations via PowerPoint
- Used proprietary tools and internal resources to highlight significant trends.
Candidate Info
4
years in workforce
6
months at this job
BS
Business Administration
Associate Account Planner
- Assisted in developing the Strategic Planning Department; developing position and team deliverables
- Assisted on strategic brand consulting projects; co-running focus groups, preparing activities, analyzing interviews and providing insights for brand positioning development
- Created and collaborated on client presentations, new business decks and summit/special event presentations
- Conducted deep-dive secondary research and analysis to provide actionable insights for client reports
- Utilized eTelmar Crosstab software to create and analyze data runs from GFK MRI
- Transformed qualitative and quantitative research data into category snapshots, competitive analysis reports and consumer target profiles
- Managed project deadlines and deliverables throughout the full duration of projects
- Coordinated with internal departments and external vendors to guarantee deliverables completed properly and by deadlines
Candidate Info
2
years in workforce
2
years at this job
BA
Communication
Business Administration
Account Planner, Copywriter - Internship
Account planner for educational consulting firm, developing creative briefs for creative teams. Implemented and oversaw marketing strategy for independent projects and general operations. Created target market segments for use in targeted and direct marketing strategies. Experience in creating non-traditional advertisements and promotional opportunities, leading to cost-effective communications with market segments. Experience creating promotions and communications to markets with customers that were not the "final consumer" of the product/ service.
- Coordinated teams of marketing specialists to create marketing plans and strong brand-image through a communications mix, including press releases, social media, event planning, and general, traditional advertising methods.
- Reported to head of company, organizing and bridging general operations with marketing strategy.
- Utilized endorsements and "success stories" of clients to build company image and public awareness.
Candidate Info
2
years in workforce
6
months at this job
BA
Strategic Communications
Social Media Coordinator and Account Planner
- Wrote copy and conducted campaigns for internal and client social media outlets
- Utilized SEO best practices while writing copy for client websites and marketing materials
- Collaborated with a team to recognize the unique marketing needs of each client and to create a strategic and effective
Candidate Info
20
years in workforce
7
months at this job
Media Account Planner (freelance)
- Negotiated and Planned TV Campaigns for all 4th video game releases
- Handled all aspects of Social Media Marketing for video game launch and pre-launch
- Oversaw all aspects of Promotional Marketing which included Giveaways Sweepstakes and Station Remotes
- Clients Include: Codemasters, Blizzard Entertainment, THQ Mobile
Candidate Info
1
year in workforce
4
months at this job
AAS
Fashion Merchandising Management
Marketing; Minor
Account Planner
- Worked with a client and advertising team for 1 semester to identify effective branding and business-to-business marketing strategy of the client's new product.
- Conducted an online survey and in-depth interviews to gather consumer insights about the product and targeted industries.
- Compiled primary and secondary research to form a comprehensive debrief for client, with overall branding and advertising strategies to bring the product to market; received
Candidate Info
10
years in workforce
1
year at this job
Pharmacology And Toxicology
Account Planner for Market Advantage Team
Sold analytical services and support in excess of 1 million dollars to client
- Managed multi-million dollar account working directly with the CEO and CFO of a demanding client by developing and implementing a marketing analysis program. Product sales performance was analyzed at the regional, store and SKU levels within the key retail chains stocking the client's products.
- Extensive data warehousing and cleansing was performed in conjunction with an analysis of the professional and contractor markets. Targeted marketing campaigns, with tracking mechanisms, were recommended to the client and were implemented.
- Analysis of non-professional consumer purchasing habits and attitudes was also recommended via surveys and analysis of product registration card information. The findings facilitated the development of very targeted marketing and product testing and placement recommendations and has resulted in an increase in market share within the larger retailers.
- Analysis of sales transactions from several large retailers stocking the client's products resulted in inventory recommendations, at the SKU level, by individual stores which the client was able to leverage during their annual line reviews to increase their brand presence within the product display runs.
Candidate Info
7
years in workforce
3
years at this job
BS
Political Science And Sociology
BS
Business Administration
MS
Conflict Analysis & Resolution
Assessment Service Associate/multi-site Account Planner
- Assisted auditors, re-certified new prospects, performed in-depth research and inputted data into SAP/PG software.
- Identified, coordinated, monitored and resolved project glitches.
- Provided customer service by internally conferring with product developers, and analyzing/troubleshooting problems.
- Facilitated cross-functional information/resource sharing for completion of projects.
- Met clients, provided product configuration assistance, training, and system/user support on site or via web.
- Identified and recommended potential sales opportunities.
- Contacted clients, scheduled visits and made travel plans.
- Monitored client accounts and properly maintained records, visit cycles and invoicing.
- Mentored/coached new or inexperienced colleagues to meet management needs.
Candidate Info
16
years in workforce
4
years at this job
BA
Communication
Account Planner/manager
Strategize and develop advertising plan using all services available to customers needs
- Develop sales presentations and material to meet client objectives showcasing products and services
- Gather research and competitive information to strategize the best way to position media.
- Promoted in first five months to focus on planning specifically for auto related clients and political candidates
Candidate Info
8
years in workforce
2
years at this job
BS
Telecommunications
MA
Master of Arts
Account Planner
Work closely with Ad Account Executives in understanding the advertising needs of the clients and in creating a
products and services proposal that ensures the overall advertising needs are met
- Collect, prepare, interpret and analyze research data reports and incorporate into presentations and summary reports
- Prepare sales proposals to include advertisement layout, script, proposed fee schedule, time frame for completion and other related requirements
- Responsible for client communications, conflict resolution, and compliance on client deliverables and revenue.
- Reviews all major deliverables to ensure quality standards and client expectations are met
- Review reports and results with the client, conduct technical analysis and make recommendations for optimizing
Candidate Info
11
years in workforce
6
years at this job
BS
Psychology
Substance Abuse Services
Account Planner
Provide excellent customer service to research study participants in person, over the phone, and email
- Communicate effectively with clients through various communications and serve as the client representative for participants
- Search various databases for potential applicants to use in focus groups and research studies
- Interview potential participants to determine if they meet the required criteria for the market research study
- Confirm qualified respondents for the research study, focusing on structured closes to ensure respondent attendance
- Notify supervisor of screener related problems or variances with studies
- Efficiently use time and resources to dial assigned phone list and record any issues that may occur with provided numbers
- Meet or exceed production goals
- Manage all administrative duties including front office reception
- Coordinated and arranged the staging for research studies and focus groups with clients
Candidate Info
6
years in workforce
3
years at this job
BA
Media & Communication Arts
National Senior Sales Account Planner
Support the Sales Team in planning and proposal building for T365's existing customer base.
- Work both independently and with Account Executives in regional offices to provide optimal pre-sales client support for Advertisers and Agencies.
- Prepare sales proposals (RFP's) and assemble client presentations.
- Report internal trends pertaining to advertising verticals.
- Collaborate with Sales Team and other departments to assist in the creation of client proposals, presentations, and media solutions.
- Conduct presales fact-finding to assist Account Executives and Sales Management in preparation for sales meetings. (Research could include but is not limited to product information, key contacts, demographics, etc.)
- Verify inventory availability throughout the sales proposal process.
- Provide all sales activity tracking for the office. Including sales call tracking for assigned account executives.
Candidate Info
4
years in workforce
2
years at this job
BS
Media Studies
Associate Account Planner
Assist with the development of media plans across all channels, working with specialized activation teams in areas of Interactive and Social Media
- Research and compile competitive analysis to get a sense of where the competitors are advertising and how
- Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles,
- Develop, execute and help monitor all media plans; create and maintain flowcharts/plans
- Issue post campaign reports on effectiveness of media plan
- Help provide support and follow-up for all client inquiries and assist in preparing presentation materials, media
Candidate Info
7
years in workforce
1
year at this job
HS
High School Diploma
Business Administration
Account Planner/executive Assistant
Coordinated President's appointment, meeting and travel schedules.
- Assisted in day-to-day management of accounts under supervision of account manager.
- Assisted in developing recruitment advertising strategies and writing of ads.
- Responsible for Accounts Payables/Receivables and invoicing.
- Assisted with client communications regarding recruitment advertising needs & requests.
- Liaised with clients to identify recruiting need and assist in developing ideas.
- Helped maintain client files and database both electronically and hard copies.
Candidate Info
7
years in workforce
7
months at this job
BS
Business Administration
Account Planner, Contractor
Evaluate lead-times and ensure that shipment dates are met in accordance with the sales forecasts.
- Investigate and resolve inventory discrepancies and troubleshoot solutions in a timely manner.
- Prepare customer/sales forecast and load SAP APO system.
- Interface with sales representatives, customer/supplier, operations manager as well as product line planners and inventory planners.
- Conduct weekly collaborative planning meetings with the supplier and planning team.
Candidate Info
3
years in workforce
2
years at this job
BBA
Marketing
MA
Advertising
Account Planner & Executive
Conduct thorough research used to develop insightful and highly actionable customer
insights and buyer personas.
- Manage the discovery processes needed to aid in finding a client's key differentiated
- Develop strategic and creative content strategies used within the go-to-market plans and based on extensive research.
- Develop and maintain marketing budgets negotiated with the client and used for day-to- day, month-to-month, and quarterly goals.
Candidate Info
12
years in workforce
3
years at this job
Account Planner
- Manage client promotions to meet marketing objectives
- Develop sales proposals, advertising schedules, and financial budgets
- Manage research, network programming, advanced media, sports and promotions
- Prospect new clients via direct mail, television/radio/newspaper/print monitoring and
- Monitor competitive media spending for current clients
- Maintain detailed reports on all added value, promotions and entertainment campaigns
Candidate Info
7
years in workforce
2
years at this job
BS
Retail Merchandising
Account Planner - Home Theater
Develop web analytics reporting to support Web Teams.
- Manage/Develop category A/B Testing ideas and determines success metrics.
- Maintains Category site navigation, Search Engine Optimization (SEO), other web capabilities i.e. Reviews & Ratings, Ask & Answer.
- Analysis of internal traffic customer trends via Digital Analytics reporting tools.
- Responsible for competitive analysis of new functionality and industry trends.
- Category expert for customer experience within emerging platforms.
- Support Projects as needed
Candidate Info
6
years in workforce
1
year at this job
AS
Associate of Science
BA
Business
Account Planner (sales)
Key responsibility is creating sales proposals for business clients looking to advertise with cable. Handle seven account executives clients on daily basis using various research tools to create winning PowerPoint presentations. Key accomplishments include:
- Successful with research tools such as Neilson, Scarborough and Griffin data to analyze key demographics, qualitative and quantitative data.
- Built effective client schedules for on air advertising campaign and advise clients on the best networks and programs for their target market.
- Prospected for new clients using Admall online and other research resources to increase incremental dollars for all account executives.
Candidate Info
10
years in workforce
5
years at this job
AS
Applied Science
Key Account Planner/supply Chain Specialist
Analyzes product life cycle trends comparing to today's market in order to accurately forecast future demand
- Facilitates weekly buying meeting with top executives to discuss open-to-buy budget and purchasing decisions
- Key customer account's forecaster and supply chain contact to maintain VMI and special requirements
- Introduces new reporting strategies that improves far east inventory control, freight cost and availability
- Manages complete product line from market intro to phase out and controls all supply chain duties
- Set forth clear formats of standard processes and procedures to new vendors
- Evaluates procedures to create templates that effectively improve standard processes
- Reviews forecast and current backlog to build safety stock levels stabilizing smooth production flow of over 150 containers per month.
- Monitors warehouse and direct-buy customer demand by creating purchase orders/deliveries to maintain balanced target goal inventory levels of ninety-five percent or higher
- Observes and proactively reacts to sales anomalies that could impact stock levels
- Examines inventory reconciliation reports for discrepancies and adjust system accordingly
Candidate Info
13
years in workforce
4
months at this job
BS
Marketing Management
Account Planner - Walmart Team
- Research, develop and implement item level consumption forecasts communicating with Internal Demand Planning Organization utilizing APO.
- Manage Customer Facing Replenishment Relationships.
- Interface with Sales, Supply Chain, Demand Planning, Marketing and Customer Service for Promotional Activities, Modular Fills, Forecast Adjustments and new item releases providing timelines and expected quantities.
- Prepare and Participate monthly S&OP meetings with Marketing, Sales, Supply Chain and Finance Organizations.
- Lead Weekly/Monthly Customer Facing Supply Chain Meetings identifying, recommending and rectifying any supply or forecast related opportunities through using CPFR Forecast Policies to improve InStock Percentages and Forecast accuracies.
- Manage Customer Warehouse and Store Level Inventory levels.
- Manage customer lane level LT across all departments in which Philips participates (2, 10, 11, 72, 79).
Candidate Info
6
years in workforce
2
years at this job
BS
Finance
MA
Business Administration
Account Planner
- Recognized client needs with product recommendations including cable, display, video pre-roll, interactive television and OnDemand products
- Utilized research and marketing teams to build media plans for local and regional business, with goals to increase brand awareness and market share using Nielsen, Scarborough, Kantar and overall market research.
- Advanced use of Strata to build cable advertising plans
- Management of accounts post-sale; fulfillment through budget and contract management, on-going client communication
Candidate Info
11
years in workforce
5
years at this job
Art History
Art History
Senior Program Manager/account Planner
Plan and execute corporate incentive travel programs from start to finish
- Purchase all program elements; inclusive of interpreting, revising, and negotiating supplier contracts
- Communicate with suppliers on all details, logistics, pricing, and inclusions through conversation and purchase orders
- Supervise a team that is responsible for the travel arrangements for all program participants including all hotel accommodations, air itineraries, meals,
- Manage evolving client needs in order to provide outstanding customer service and maintain strong working relationships and client satisfaction
- Present program updates to the Account Executive during periodic review meetings
- Compile all necessary program information for a on-site staff and assemble all essential materials prior to trip operation
- Act as a trip director and manager on site; traveling to many destinations around the world
Candidate Info
5
years in workforce
3
years at this job
BS
Mass Communications
Account Planner and Media Buyer
Create strategic performance based media plans meeting client ROI goals
- Strategically allocate multi-million dollar quarterly budgets to maximize weekly campaign impact
- Negotiate with national and local sales representatives locking in competitive rates for clients
- Grow clients media presence through campaign management and performance analysis
- Point of contact for national and local television stations regarding all traffic and tape inquires
- Develop reporting methodologies for presentations that effectively communicate complex data in an easy to understand way
- Utilize Core DR media management, Neilson, and SRDS for campaign tracking
- Build industry relationships through a variety of networking events
Candidate Info
18
years in workforce
5
years at this job
HS
High School Diploma
HS
High School Diploma
Strategic Account Planner/sales
- Strategically review larger clients’ current advertising/revenue budget to increase company share/revenue.
- Coordinate and process client advertising components on daily/weekly/monthly basis.
- Sell and upsell to current clients and/or potential customers to meet monthly goals.
- Meet with clients and management to coordinate sales and increasing revenue.
- Process client’s social media presence, print, and direct mail needs.
- Liaison between marketing, sales, accounting, printing and ad services departments.
Account Planner Resume Success Stories
