Account Planner, Copywriter - Internship
Account planner for educational consulting firm, developing creative briefs for creative teams. Implemented and oversaw marketing strategy for independent projects and general operations. Created target market segments for use in targeted and direct marketing strategies. Experience in creating non-traditional advertisements and promotional opportunities, leading to cost-effective communications with market segments. Experience creating promotions and communications to markets with customers that were not the "final consumer" of the product/ service.
- Coordinated teams of marketing specialists to create marketing plans and strong brand-image through a communications mix, including press releases, social media, event planning, and general, traditional advertising methods.
- Reported to head of company, organizing and bridging general operations with marketing strategy.
- Utilized endorsements and "success stories" of clients to build company image and public awareness.