President/hearing Instrument Specialist
Managed the building and establishment of a new practice, while overseeing all aspects of operations, to include performing hearing tests, evaluations and fittings, and driving the dispensing and servicing of new/existing clients on the Gulf Coast. Implemented a consultative selling model; created strategic operating plans supportive of company objectives and focused on leveraging operational strengths.
- Performed complete hearing evaluations, assisted patients in finding a solution for their hearing loss, and counseled patients on what to expect when wearing hearing aids; fit and dispensed hearing aids.
- Developed and executed strategic marketing, sales and advertising plans to continuously increase sales, drive market positioning, and meet business goals.
- Created all ongoing advertising and marketing, including newspaper and newsletters, brochures, social media and patient retention letters.
- Monitored key performance indicators for the full range of services, identified trends/issues, and implemented service and process improvement initiatives.