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0-5 years of experience
Held responsibility for maintaining and growing revenue and profit margins through client acquisition, retention of existing clients, and building overall client relationship. Served as a strategic leader and key contact for clients and led the team in developing innovative and intelligent solutions while managing $18MM in annual revenue
- Achieved 112% of margin goals set by management in 2011. Proactive relationship building skills coupled with strong analytical skills helped retain existing business and grow those relationships
- Signed and launched 25+ new publisher relationships in 2011 accounting for a monthly run rate of new business revenue of ~$130K per month in Q4 2011 (annual run rate of $1.56MM)
- Led new product initiative resulting in the revenue from the product growing from $25K in Jan 2011 to accounting for approx. $1MM in monthly revenue on the network by year end
- Successfully renewed a publisher contract for the most profitable site in the network (valued at approx. $8 - $10MM in revenue over 2 years) plus secured and locked in optimal ad placements to protect revenue
- Generated approx. 20x revenue YoY from AOL O&O monetization efforts post acquisition; initiative involved working 50+ individual properties within AOL and convincing them to use the Quigo product
- Renegotiated favorable terms with a publisher to double profit margins resulting in gains of approx. $200K
- Coached and mentored new hires including Account Executives and Account Managers
6-10 years of experience
Managed day to day operations for 11 newspaper publications a weekly shopper and multiple nice products, ranging from a three time weekly publication with a paid distribution of more than 60,000, to a one time weekly product with a distribution of 64,000 pieces.
- Managed a diverse management staff and 87 skilled employees.
- Direct supervision of the circulation and distribution of all print products/publications including a team of 9 district managers, a circulation supervisor, more than 100 drivers and a carrier force that numbered more than 600 members.
- Successfully launched a new print publication that became profitable within the first three months of operation.
- Strong emphasis on revenue generation and cost containment, consolidation, and E.B.IT.D.I.A.
- Awarded Publisher of the year in 2005 based on exceeding budgeted revenue targets and maintaining strong expense controls.
- Actively involved as a member of the Board of Directors for the Local Media Association (formerly Suburban Newspapers of America)
0-5 years of experience
A bi-monthly magazine and web site dedicated to the art and culture of the male images as expressed through photography, sculpture, painting, and the written word.
- Increased net advertising sales by 82%.
- Initiated, developed and implemented the first ever subscriber demographic survey and analysis - achieved a response rate of 47%.
- Increased newsstand circulation by 15% and subscriber circulation by 41%, while decreasing per issue production costs by 12%.
0-5 years of experience
Group Publisher of six weekly newspapers and companion web sites throughout Delaware. Was hired to increase revenue, with a focus on transforming the ad sales team from circulation-based newspaper sales reps to audience-driven multi-media sales executives.
- Increased digital ad revenue by 36% in 1st Qtr 2012 compared to company average of 25.5%
- Increased digital revenue from 9% of overall revenue to 14%.
- Gatehouse Delaware continuously ranked in top 5 of Yahoo Newspaper Consortium.
10+ years of experience
Supplying news and information about the newspaper business, from operations (production, distribution, plant design, and labor, legal, health, safety and environmental issues) to editorial, advertising and circulation departments and corporate offices. Cultivated sources, reported from newspapers, manufacturers and meetings, from Tokyo to Vienna. Assigned work to freelancers and contributing editors; collaborated with other editorial staffers, including art director. An industry source for other media, schools and businesses.
- Led early coverage of the Internet, future smart phones and electronic paper as potential means of news delivery. Later created webinar and virtual trade show programs and recruited panelists.
- Investigated incorporation of new media into publishing systems and the arrival of new foreign vendors in the U.S. market. Broadened technology coverage led to signing of new advertisers.
- Worked with newspaper and association personnel from Latin America. Brought readers coverage of pertinent developments in that market.
- Fostered closer ties with the largest international newspaper association, leading to information exchanges and our company's first coverage of annual and quadrennial trade shows in Europe.
- Recruited freelancers and contributing editor; created successful special sections, reports and electronic newsletter. Revamped trade show coverage, achieving greater focus and usefulness.
- Organized and contributed to award-winning reports on news coverage of the war in Iraq and The Seattle Times' operations during the 2006 windstorm that shut down the region.
0-5 years of experience
Managed accounts and relationships for 700+ websites and blogs with the goal of growing both publisher and company revenue and promoting publisher satisfaction and site retention. Developed and delivered training for new publisher account managers and redesigned publisher facing tool.
- Recognized for taking projects from concept to completion with minimal direction, including the complete redesign of the publishers’ account management tool.
- Coordinated often challenging publisher (customer) problems with finance, data, engineering, global support and international account management teams to resolve issues and improve service delivery.
- Initiated a team project to address areas of overlap across internal proprietary systems that affected publishers’ satisfaction and perceptions.
- Streamlined and enhanced publisher support, a service rated by publishers as a number one positive aspect of working with the company.
0-5 years of experience
Managed and oversaw all facets of the bi-monthly luxury golf and lifestyle magazine, to include driving ad sales, distribution management, business development, bottom line profit increases, and maintaining client relations.
- Secured contributing writers, initiated account collections, managed and met all production deadlines, and designed the layout for each issue.
- Led the negotiation of rates and contracts, create contract language, and budget pages.
- Developed and implemented strategic marketing and sales plans to increase sales and meet business goals.
- Conducted in-depth analyses of market trends and competition to formulate innovative ideas in order to drive profitable growth through various channels.
- Maintained awareness of economic and sales trends in order to accommodate changes in the marketplace.
- Successfully drove initiatives that realized revenue growth for 10 consecutive issues.
- Increased total contract value from ads sales from $57K the previous year to over $155K.
- Strategically secured a six figure total contract value for two consecutive years.
- Drove the substantial increase of magazine distribution locations from 375 to 800.
- Greatly increased paid subscriptions by 10% over the past 12 months.
6-10 years of experience
Migrated thousands of documents and pages from one portal to another and updated day-to-day web pages. Trained domestic and international publishing teams on system tools and publishing standards.
- Coordinated deliverables and publication schedule with domestic and international teams, ensuring timely and accurate releases.
- Imported and updated content via Web Publisher, a Documentum-based records and web content management system, guaranteeing strict adherence to security procedures, corporate standards and attention to detail.
- Managed multiple projects and launches at a time, allowing all deadlines to be met.
- Oversaw long-term projects, including migration of [company name] website and identifying unmanaged content to be eliminated from previous portal migrations, resulting in smoother migration and found new ways to work with system to make process faster.
- Built, maintained, and cleansed navigation structure and site content, ensuring consistent and intuitive experience for end users.
- Created and maintained landing pages using HTML editors, providing better look and feel of page.
- Liaised with content development and web publisher teams, ensuring correct standards were applied during company acquisitions.
- Migrated content to new portals using Jive and Fatwire, learning new systems in short periods of time.
6-10 years of experience
Publisher and Director of Sales for the Healthcare Informatics brand of products including a monthly publication,
digital products/websites, webinars, custom research and in-person custom events.
- Responsible for the development and successful launch in 2011 of the HCI Summit: an annual event of paid C -Suite
- Managed the sales, client servicing and renewal of over 300 active healthcare technology accounts.
- Grew overall brand revenue from under $1 million to over $8 million in less than 4 years.
10+ years of experience
Leading specialty publishing company offering integrated marketing solutions well beyond advertising programs; products and services include continuing education, promotional properties and custom publishing.
- Increased revenue in all six magazines each year by over 15%.
- Educated sales force on how to read a BPA statement, and gave tutorials on how to use our market share reports.
- Developed industries first custom publishing projects with clients including exclusive editorial content for firms such as Hanes, Outer Banks, Dard, China Imprint and Custom HBC.
- Worked with many branded companies such as GAP, Nike, Visa, Applebee's to help them increase their sales in the industry.
- Visited potential and existing clients 3-4 times per year and attended national trade shows to give face-to-face presentations on marketing and advertising opportunities
- Created and introduced in 2008 an incentive program on "market share" paid out each quarter.
- Travels extensively with sales force to help with sales and market share.
- Recognized by MIN as sales executive of the year in 2009.
0-5 years of experience
Published three weekly newspapers in the suburbs of Charleston, SC
- Defined strategy and business plans for all aspects of the company including digital and print content, digital and print advertising sales and digital and print audience growth.
- Exceeded gross operating objective each year.
- Successfully launched responsive design websites at all three newspapers in 2014.
- Increased page views and uniques sessions al all three newspapers an average of over 100% in 2014.
- Maintained responsibilities as Corporate Director of Audience Development within Evening Post Industries.
6-10 years of experience
Responsible for managing a monthly magazine and creating four to six executive conferences that produce more than $1 million in revenue annually
- Manage team of U.S. and international sales and editors and contributors
- Write and edit feature articles for print, online and social media content
- Travel to U.S. and international trade shows and industry events
- Launched new website channels and daily e-newsletter in 2012
- Promoted to Associate Publisher in 2007
- Promoted to Editor-in-Chief from Associate Editor in 2005
0-5 years of experience
- Account Executive of the month for March, April, May, July, August, November, December, January, and February
- Took a magazine from a 35 page book with 10 advertisers to a 100 page full size magazine with 50+ advertisers
- Produced $160,000 for the company on the first year selling $3000 to $6000 yearly contracts
- Promoted to Associate Publisher/Account Manager for My City Eats division being in charge of recruiting, interviewing, hiring, training and developing new Media Developers/Account Executives
- Consistent top performer always meeting or exceeding weekly, monthly, and yearly quotas
- Sold 65 advertising contracts in first year, and 11 so far in 2012
0-5 years of experience
A leading marketing automation software company for web publishers that allows for a single view of advertising relationships, analytics, and yield management.
- Supported Publisher Development team, both mobile and desktop, in every aspect of sales process.
- Worked alongside sales operations to implement workflow process improvements in Salesforce for tracking the quality and close rate of inbound leads by region.
- Identified new publisher sales targets and tailored reach out content to fit their specific business
- Developed strategies to leverage [company name] platform to fit specific client needs, and drafted
- Worked in tandem with account management and media solutions teams to successfully launch
- Completed ad hoc projects for C-level executives on time sensitive deadlines.
0-5 years of experience
Designed, deployed and maintained content for Yahoo's corporate and internal websites.
- Designed, created and maintained web pages for internal portals.
- Advised and guided content teams on site design and template selection.
- Served as subject matter expert for all publishing tools (Oracle Universal Content Manager (UCM), Open Text LiveLink, Drupal, Yahoo Publisher, Tumblr, Word Press).
- Participated in content publishing projects for internal portals, enabling and supporting content teams.
- Provided end-user training to business stakeholders/content publishers/editors.
- Successfully identified and resolved content and technical issues with property owners and internal IT teams.
- Managed content repositories, maintained version control and metadata integrity.
0-5 years of experience
- Co-founder of analytical consulting practice, for our largest online publisher clients (a $5B portfolio).
- Team achieved an average impact of 12% revenue increase per consulting engagement, by providing guidance regarding optimal usage of products such as AdExchange, AdSense, and DoubleClick for Publishers.
- Built and led expansion of consulting practice to Asia-Pacific (Singapore rotation, Q2 2014)
- Led innovation for insights that expanded organizations understanding of video marketplaces, and private auctions, direct sales force prioritization, audience analysis, supply demand matching.
- Winner of AdXcellence Award (Dec. 2011), Sales Award (Feb 2012), Gold Award (July 2014)
0-5 years of experience
Arranged Publisher's travel schedule and calendar, maintained contact list, assisted in drafting fundraising proposals and budgets, and served as liaison with staff, book distributor, and funders.
- Oversaw and supervised production schedule to ensure books were received by distributor on time, including liaising with editorial, production, and printers.
- Assisted in the drafting and sending of press releases, cover letters, contracts, and official correspondence with funders with Microsoft Word.
- Generated and analyzed sales reports and cash flow statements in Excel.
- Fielded inquiries from the Press's contact email and answered office phone and directed calls for office manager in her absence.
- Assisted with any and all needs of the Publisher, working nights and weekends when necessary.
0-5 years of experience
- Develop a sales strategy, with a concentration in the health and education industries, to aid a sales team of 20 to hit their $12M 2015 sales goal.
- Develop creative integrated sales packages that meet the strategic and budgetary needs of clients.
- Implemented and trained sales and marketing staff on Insightly, a web-based CRM.
- Develop and lead a monthly training program (on best practices, software, etc.) for sales, marketing and digital ad operations.
- Oversee the Digital Ad Operations team to ensure that all digital ads are running as sold, measured and optimized on a regular basis.
- Act as public face of [company name] at events.
0-5 years of experience
Created Integrated Marketing solution for GCN, Washington Technology, Defense Systems and Government Leader Magazines
- Full P&L responsibility for Custom Publishing and Event Business Division
- Led sales and marketing staff of 4 magazines in custom process, providing training, direction and motivation
- Established process, procedures and systems that integrated custom initiatives.
- Developed all sales, marketing and presentation materials
- Negotiated sales contracts and agreements
- Custom publishing and event vendor selection and negotiation
- Mentored senior management for business growth and development, sales planning, budgeting, forecasting and personnel management
0-5 years of experience
- Established new accounts through disciplined activities of cold calling, building relationships, cross marketing and community engagement activities.
- Launched the first publication for Best Version Media in the Minneapolis area with current sales of $200,000.
- Nurtured client relationships while exercising creative and analytical thinking to generate ad campaign ideas to meet the needs of various advertising clients.
- Managed content with writers, designers, and photographers.
0-5 years of experience
Was in outside sales in this company and averaged over $25,000 in sales monthly at this company
- Responsible for meeting company sales goals by utilizing sales techniques and communicating product knowledge to the customer.
- Represented two local trade magazines in the Phoenix market (Attorney at Law and Public Accountant Magazines)
- Generated sales leads, set up meetings, and closed many contracts on the spot.
- Was the second top sales producer while at this company
0-5 years of experience
Managed publisher content
- Recruited new publishers to join the network
- Provided customer support to current publishers
- Optimized advertiser demand with placement strategies (ATF vs. BTF)
- Monitored company's online reputation
- Managed contacts with publishers under CRM
- Integrated marketing education into professional work to improve recruiting stats
0-5 years of experience
Manages a portfolio of over 350 publications and direct advertiser brands, working with the sales team to identify prospects,
source new and expanded business opportunities, and develop partnership strategies between online advertisers and publications. Played a key role in the development of 2 revenue-generating web properties as one of the company's early hires.
- Collaborates with a team of 40 digital and 5 publisher development advertising sales representatives.
- Leverages network of partnership sites to propose and close advertising deals and options for clients.
- Generates client buy-in by detailing KPIs, identifying target customers, and forecasting growth potential.
- Assembles proposals and RFPs to facilitate new and expanded business opportunities.
- Developed an innovative product built upon the concept of native platforms for greater marketing potential.
6-10 years of experience
Manage all publisher relations while growing US network from 5M to 42M uniques (Comscore)
- Oversee campaign trafficking, delivery and performance optimizations
- Evaluate and manage advertising network partnerships for remnant inventory fill (Ad.com, Rubicon, 24/7)
- Grew remnant inventory revenue from an average of $12,000 monthly to $60,000 monthly
- Create weekly revenue tracking reports and monthly revenue forecasting/close reports
- In charge of publisher revenue share payment cycle: Reporting, Communication and Payment approval
- Manage internship program
0-5 years of experience
- Actively managed all elements of subscription sales for over 80+ magazine publications such as TIME, People, Sports Illustrated, Food & Wine, Scholastic Parent & Child and Black Enterprise
- Analyzed sales production and provided forecasts to publishers
- Negotiated approximately $50K+ in gross revenue improvements
- Secured publisher participation in marketing programs in the online, retail and phone business channels
- Coordinated pricing, promotions and print ad placements for fundraising programs
6-10 years of experience
- Developed publisher subscription business forecasts for major magazine publishers.
- Formulated client specific title lists based on title marketability, product affinity and profitability factors.
- Constructed business channel performance reports for account executives in Publisher Relations.
- Managed publisher commitments for Synapse airline partnership and loyalty programs.
- Upgraded forecast templates and analysis models to adjust for sales channel business shifts.
- Acted as a liaison between Finance, Marketing Operations, Publisher Relations and Sales departments.
0-5 years of experience
Manage all tagged inventory purchased by Advertising.com through [company name] Platforms' supply-side platform MARKETPLACE by ADTECH (200+ accounts), as well as 20 other SSP and 3rd party network partners.
- Lead weekly meeting with MARKETPLACE by ADTECH demand, yield, and publisher teams to review performance and highlight opportunities.
- Analyze daily performance data to maximize revenue manage accounts to target margin.
- Helped develop proper business protocol and operations for MARKETPLACE by ADTECH relationship
- Create and deliver presentations for client meetings and internal performance reviews
- Guide Account Manager with daily duties and responsibilities
Media Communication Cover Letter Examples
