Digital Marketing Specialist Resume Samples

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Digital Marketing Specialists are responsible for an organization's online marketing strategy. These professionals are in charge of creating marketing campaigns, engaging with the company's audiences on social networks, enhancing user experience, preparing marketing copy, generating qualified leads and monitoring analytics. The best resume examples for Digital Marketing Specialists highlight excellent communication abilities, marketing expertise, writing skills, time management and creativity. A Bachelor's Degree in communication or marketing is common experience on Digital Marketing Specialist resumes.

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1

Digital Marketing Specialist

Designed and led a new lead-generation website project (www.[company name].com) from the ground-up, resulting in 121% lead-form submissions increase year over year.

  • Led and managed a large outsource team including coders, user interface designers, project managers, writers, and PPC experts.
  • Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate year over year.
  • Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.
  • Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.
  • Migrated email platform to Pardot's Marketing Automation platform. Set up connections between Pardot and SalesForce and created new email and drip campaigns.
Candidate Info
28
years in
workforce
4
years
at this job
BA
Economics
MBA
Master of Business Administration
2

Digital Marketing Specialist

Responsible for converting existing accounts to digital revenue. Exceeded objectives for retention and increase of customer revenue during first full campaign.

  • Ranked in top 10% among peers for new business acquisition.
  • Responsible for $600K of existing account revenue during first two campaigns.
  • Achieved 104% revenue return on customer base during first campaign.
  • Selected to assist in peer group training on new company sales technologies.
Candidate Info
13
years in
workforce
1
year
at this job
BA
Bachelor of Arts
MS
Master of Science
3

Digital Marketing Specialist

Responsible for generating sales leads through various digital marketing platforms, programs which resulted in a 22% increase in revenue

  • Managed $25,000 budget for various lead generating programs
  • Saved company $12,000 annually by moving all direct mail to online and email marketing
  • Developed social media, online newsletter and other marketing tools and platforms
  • Maintained database and managed documentation process of leads
Candidate Info
9
years in
workforce
3
years
at this job
BS
Business Administration
4

Digital Marketing Specialist

Managed $10,000 digital marketing project which included managing online advertising budget for website marketing and optimizing landing pages for target sales conversions.

  • Developed & handled $1,000 online advertising campaign budget for company product marketing and social media presence.
  • Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and development.
  • Identified & Managed Partnerships with marketing team, multiple product vendors, and web development company to market
Candidate Info
3
years in
workforce
1
year
at this job
BS
Mechanical Engineering
MA
Mechanical Engineering
5

Website & Digital Marketing Specialist

Generated expense and advertising reports and provided analytical interpretation of reports

  • Redesigned intranet site and conducted employee training on administrative use of intranet
  • Responsible for setup, function, content and graphics of new public website
  • Trained employees in seven franchise stores on administrative use of company web site and software
  • Created content and graphics on four manufacturer OEM websites and numerous third party websites
  • Established distribution and processes related to all web-based ADF-XML and HTML vehicle lead inquiries in to the CRM database. Trouble-shoot technical issues
Candidate Info
6
years in
workforce
3
years
at this job
AAS
Business Administration
6

Social Media and Digital Marketing Specialist

Actively collaborate with marketing team to design and deploy digital marketing initiatives. Create content for website and social marketing outlets, direct email campaigns, and plan, promote, and implement special events. Key results include:

  • Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google+, Foursquare, and Instagram
  • Built email database from 1,200 to 3,500+
  • Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms
  • Served as Project Lead for website re-design, working with a third-party firm and a budget of $15,000 to overhaul site structure, layout, and content; new website incorporated significantly improved functionality and led to increased traffic
Candidate Info
27
years in
workforce
3
years
at this job
BS
Business Administration
7

Digital Marketing Specialist

Developed social media marketing strategies for clients in accordance with the client's objectives and budgets.

  • Managed a team of interns and other Digital Marketing Specialists to implement digital campaigns using best practices.
  • Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
  • Trained and educated clients on the use of social media products, trends, and practices regarding social media and online marketing.
  • Wrote proposals with relevant social media and online marketing strategies for new business prospects.
  • Clients managed include W Hotels, Forest City, The Yards DC, JBG, Pathwork Diagnostics, MyEyeDr.
Candidate Info
4
years in
workforce
2
years
at this job
Marketing
Communications
8

Digital Marketing Specialist

Collaborated with different marketing teams to ensure a successful online marketing presence

  • Guided potential and current clients through [company name]'s platform
  • Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement
  • Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking.
  • Executed strong communication skills on a daily basis
Candidate Info
5
years in
workforce
2
years
at this job
BS
Business Administration And Marketing
9

Digital Marketing Specialist

  • Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads by over 1000%
  • Contributed on high level marketing projects including CADNection, Partrieve, Alcove9 and Aras/Autodesk integrations
  • Acquired 10% conversion rate while managing all e-mail campaigns
  • Produced press releases and case studies
Candidate Info
2
years in
workforce
2
years
at this job
BA
Business Marketing
10

Digital Marketing Specialist

Identified and created online content strategy to showcase products, press releases, events, and promotional material across 11 social media properties to increase engagement for company initiatives.

  • Developed copy/made recommendations within corporate business departments on event marketing and press releases to ensure marketing plans aligned with social media strategies to best represent the firm's social footprint.
  • Provided training support to executives for positive outcomes along social channels.
  • Gathered and organized social media analytics for use by the business unit, project team, or management.
  • Participated and lead many complex projects for social initiatives including rebuilding guidelines, rebranding of content, and process implementation.
Candidate Info
3
years in
workforce
3
months
at this job
BS
Communications

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