Media Buyer Resume Samples

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Media Buyers purchase advertising space for their clients in order to reach a large number of targeted people at reduced costs. These professionals work in media such as print, Internet, television, radio, and cinema. Typical duties described on a Media Buyer resume include negotiating with sales agents, consulting with clients and understanding their needs, and planning buying strategies. A successful resume sample for this job highlights qualifications such as negotiation, communication, research, analytical thinking, and persuasion. Most Media Buyers hold a Bachelor's Degree in a relevant field such as advertising or marketing.

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1

Media Buyer

Media Buyer for an in-house agency that planned and purchased media for a leading consumer finance company.

  • Oversaw the English & Spanish media planning/buying for 50 plus U.S. markets including but not limited to Philadelphia, Dallas, Houston, Chicago, Las Vegas and Albuquerque.
  • Created and maintained productive and open relationships with media representatives, which provided valuable market insight and competitive rates in turn resulting in added exposure.
  • Aided in the development of quarterly marketing budgets.
  • Developed regional and local marketing plans each quarter as well as a comprehensive Local Store Marketing (LSM) tactics for new store opening plans.
Candidate Info
2
years in
workforce
2
years
at this job
BA
Marketing
2

Media Buyer

Purchased Media for Carolinas HealthCare System (CHS): 2011 second largest Advertising Client in Charlotte Market (National DMA #25)

  • Helped manage advertising spend from $3.5 million to $5.6 million in 4 years
  • Developed relationships, negotiated aggressive rates, and contracted buys with all media partners in Charlotte Market
  • Executed media buys including print, digital, & out of home to increase brand awareness
  • Performed needs assessment, put together recommended advertising campaigns, and presented to client
  • Helped manage media plans for 30+ marketing reps within CHS Marketing Department
  • Oversaw advertising of 11 hospitals and 500 physician practices so they did not overlap their advertising campaigns resulting in competition against one another
  • Strong organizational and time management skills resulting in advertising deadlines being met
  • Responsible for knowledge and education of new trends in advertising
Candidate Info
17
years in
workforce
8
years
at this job
BS
Education
MA
Special Education
3

Media Buyer/planner

Established and matured strong relationships with clients and vendors

  • Produced over $525k in rate savings for existing business in order to provide the company with incremental profit in FY 13
  • Consistently negotiated media rates for various forms of print and digital media
  • Coordinated order confirmations to media publications including the program name, quantities, rates and zoning information
  • Reported savings and progress to senior management in bi-weekly meetings
Candidate Info
4
years in
workforce
1
year
at this job
BA
Communication
4

Sr. Media Buyer/sr. Planner

Daily client correspondence including daily/weekly reporting of campaign results

  • Managed client's advertising budgets of $25k - $300k/week
  • Planned, purchased, monitored, managed and/or refined direct response media buys daily to client's cost per lead, call and/or sale goals and income ratios if applicable
  • Identify, evaluate and recommend new media channels for consideration of clients media mix
Candidate Info
24
years in
workforce
10
years
at this job
5

Media Buyer

  • Purchased all radio and print media for eight state territory (over 100 stores)
  • Negotiated and presented annual contract rates
  • Researched and recommended available media for new stores
  • Maintained productive relationships with account executives
Candidate Info
7
years in
workforce
1
year
at this job
BS
Communications
6

Media Buyer/planner

  • Bought Radio, TV, Cable and print media for 21 automobile accounts locally and across the country
  • Managed 4 million dollars plus in annual billings
  • Researched, planned, negotiated and bought all facets of each market/account
  • Assisted with implementation of new business pitch presentations
  • Communicated with all departments to ensure successful campaigns
Candidate Info
3
years in
workforce
2
years
at this job
Graphic Design
7

Media Buyer

Aggressively and effectively negotiated and bought various media vehicles on behalf of individual clients

  • Responsible for analyzing and forecasting market trends and provided recommendations to internal planners
  • Managed clients' budgets and strategized expenditures to benefit the client's bottom line.
  • Analyzed weekly results and made appropriate changes to media buys
  • Clients: Florida Power & Light (General Market), Publix, Southeast Toyota, BB&T Bank, Florida Lottery (Hispanic & General Market), Orlando Tourism & Mexico Tourism
Candidate Info
2
months in
workforce
1
month
at this job
Business Administration
8

Media Buyer

Plan and negotiate local and national TV media buys for several direct response clients

  • Track, analyze and interpret results of media expenditures to ensure progression towards clients' goals
  • Provide optimization recommendations to clients and make revisions to media buy
  • Partner with traffic and accounting departments to guarantee creative is properly delivered to stations and all billing issues are resolved
Candidate Info
9
years in
workforce
6
years
at this job
BA
Journalism And Mass Communications
9

Media Buyer/product Photographer

  • Developed advertising campaigns for high end jewelry.
  • Managed and negotiated media buying with major networks.
  • Handled inventory, managed invoices, and balanced advertising budgets.
  • Designed, and promoted advertising materials for a major company.
  • Placed media over many markets, in multiple states.
Candidate Info
21
years in
workforce
6
years
at this job
BFA
Laff Association
10

Assistant Media Buyer

  • Assisted buyers with negotiations and purchases for National TV
  • Maintain national TV buys and post-buy results for six active clients
  • Documented all negotiations, makegoods and credits in internal system
  • Communicated daily and gained relationships with Ad Sales reps from numerous networks
  • Appointed liaison for all internal 2014 upfront presentations
Candidate Info
6
years in
workforce
2
years
at this job
BA
Integrated Marketing Communications

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