Social Media Intern
The explosion of social media over the past 15 years or so has seen the creation of a new professional role: that of Social Media Intern. Working primarily with social media managers and business development managers, Social Media Interns help companies develop a social media presence. They provide content on Facebook, Twitter, LinkedIn and other popular social media sites. Social Media Interns communicate with clients, coordinate social media campaigns for marketing or promotions purposes, analyze the use of social media platforms, track social media followings and conduct consumer research. Social Media Interns can work for any type of company interested in building online exposure for their brand or services.
Listed below are the major skills and abilities that Social Media Interns would likely mention in a cover letter:
- Knowledge of social networking and marketing
- Basis computer skills
- Oral and written communication abilities
- Creativity and attention to detail
- Organizational skills
- Ability to work in teams
Take a look at the sample below to see how these qualities can be discussed in an actual Social Media Intern cover letter.
Dear Ms. Henry:
I am interested in being considered for your vacant Social Media Intern position, which I saw listed on your company website. I feel that my background in social networking marketing and communications and my computer skills make me an ideal candidate for this position.
I worked extensively in marketing for over ten years and over the past five years have developed experience in social media content development and analytics. Over the past three years, I have worked exclusively in social media marketing management, helping clients increase brand awareness and inbound traffic to company websites.
By applying my strong communication skills, I have been able to build and maintain client and customer relationships that have led to increased sales and revenue for my prior employers. Since 2011, I have written numerous blogs, social media posts, online advertisements and promotional materials.
Listed below are some of my professional highlights and successes that I feel reflect my experience in social media. This list illustrates just a few of my qualifications to fill your Social Media Intern role:
- Oversaw content development for all social media posts and company website for Capri Services
- Created a successful YouTube marketing campaign for Firebird Global, resulting in a 23% increase in sales of the company's line of electronic door openers
- Increased online traffic to Great Innovations website by more than 40% through extensive social media campaign
- Awarded Bachelor of Arts in Communications from George Mason University
- Awarded Bachelor of Science in Marketing from University of Illinois at Chicago
Throughout my career, I have successfully collaborated with digital managers, marketing managers, project managers and social media managers to create or maintain social media accounts, company websites and online marketing campaigns. I have brought a creative and organized approach to every project I have been involved in and will continue to bring these qualities to your organization.
I welcome the opportunity to bring my skill set and experience to your company with the goal of driving and expanding your social media activities. I am available for an interview at your earliest convenience.
Thank you for your consideration.
Teresa J. Houk