Internet Manager / Assistant Used Car Manager
As the Internet Manager my main responsibility was to facilitate the sales of automobiles to prospects who contacted the dealer via the Internet. To do so, I maintained the dealer website, promoted the dealership online, managed the export of inventory to various digital marketplaces, and directed a team of 5-6 salespeople. I also had broad IT related responsibilities, including new workstation setup, troubleshooting and repair, basic networking, malicious software removal, network phone setup, graphic design and training employees to effectively use the dealer's CRM software. As the Assistant Used Car Manager, my role revolved around managing the reconditioning process of used car inventory, and effective merchandising of used cars to facilitate internet sales.
- From 2008 to 2013, increased the Internet Sales Department's monthly sales average from 8 to 75.
- Directed the design of the current website, including the layout, content and color pallet.
- Created custom graphics.
- Utilizing Search Engine Optimization, improved the dealership's search engine rankings. Achieved #1 ranking on Google for 30+ relevant search terms and 1st page ranking for 189 search terms.