Responsible for creating branded image assets incorporating design, photography, photo illustration, photo manipulation and accurate color reproduction for print and web, resulting in consistency across all channels of the brand.
- Proactively developed a new process for creating branded model image assets, increasing image flexibility and color accuracy while simplifying the layout process for the design teams.
- Implemented the vision of Brand Creative in the development of holiday campaigns, store signage, buyer's guides, direct mail, and weekly insert in a fast paced deadline driven environment to create maximum brand impact.
- Bridged the logistical gap between Brand and Photo teams to evolve Brand photography and Retouching workflow, resulting in a more productive team environment.
- Collaborated with Photographers and Art Directors on location store shoots to ensure image continuity and maintain Brand guidelines.