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0-5 years of experience
Generated additional business by informing existing clients of enhanced products and services by sending out newsletters, social media updates, and attaching direct mail advertisement to the current orders.
- Developed catalogs and product information, which demonstrated new and improved products and service offerings which in return increased consumer contact.
- Using the statistical data from the survey's and social media's responses and increased customer satisfaction by 20%.
- Implemented production for inventory for spare parts which in return changed ship out time from 2-3 weeks to 3-5 business days.
0-5 years of experience
Research and analysis of sales data (volume, price, margin analysis) which comprised $3.2 billion dollars in revenue in 2008
- Provided analytic support for marketing campaign during a period (2Q 2008) which saw revenue growth of 8%
- Maintained a comprehensive tracking study of orthopedic product lines across all major
- Assisted in the development and analysis of on-going Voice-of-the-Customer qualitative surveys
0-5 years of experience
Analyzed and presented online marketing strategies and proposals for multiple advertising platforms to account managers and client-side decision makers. Provided comprehensive and detailed mapping for large client-facing projects to give graphical insight to client retail locations and directory coverage areas. Helped create processes for faster data integration and analysis.
- Made cost-effective recommendations for client's online fixed and pay-per-click advertising designed to maximize results and maintain budget requirements.
- Coordinated client online advertising for multiple platforms from initial proposal to site launch.
- Provided clear, concise reports and analyses to senior-level management and clients monthly, quarterly and as needed for online and print advertising results.
- Utilized Microsoft Access and Excel to identify revenue sources through monthly lead tracking.
- Developed and managed strategies and solutions with senior management and staff for diverse client marketing projects.
- Assisted with daily departmental operations to ensure efficient and timely workflow.
0-5 years of experience
Examined and characterized target markets, market demand, and market conditions for the company's products and services to achieve growth objectives.
- Aggregated and summarized market data; location of potential customer facilities and relative penetration by Sales and competition.
- Oversaw assembly of Salesforce.com within company to characterize markets served as well as competitive positioning; product performance, pricing, and other criteria of significance.
- Assembled data on competitive product, performance, distribution channels.
- Extracted data from primary and secondary sources to analyze sales trends, comparing these with other data collected to determine opportunities for growth.
- Assisted in the evaluation and generation of product naming ideas generated in the Marketing Department through subject matter expert interviews and market research.
0-5 years of experience
Performed display marketing research in order to best position clients in their target geographies.
- Conducted competitive market intelligence for Yahoo, MSN, YouTube and various other display content
- Prepared daily and weekly production reports for C-level management
- Managed client relationships and ensured contract fulfillment
- Conducted 3rd-party display advertising verification utilizing cookie profiles and target audience workups
- Produced tearsheets and client-facing display marketing analytics and reports
0-5 years of experience
Organized and lead 2 successful projects involving teams of 10 colleagues across departments
- Successfully helped to launch a new "shopping cart" for online database
- Utilized Excel in creating a reliable and accurate production report which was utilized by members of various departments such as marketing, production, and upper-level management
- Created Business Requirements and Use Case Scenarios for the development of the new web page
- Conducted in-depth research of the online printing industry for upper-management.
- Translated website content and key documents from English to German
0-5 years of experience
Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.
- Proposed strategies to improve program performance which resulted in increased revenue from advertisers.
- Identified new opportunities to leverage appeal within the network's existing target market and emerging target market.
- Monitored industry trends and behavior to ensure CNN was in a constant first mover's advantage position.
- Designed action-oriented reports containing secondary research statistics used by executives and program producers.
- Chosen to be project lead on beta testing new software measuring show performance based on topic, guest & host.
- Identified key performing markets to be model markets for focus groups testing support of new program launches.
0-5 years of experience
Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.
- Proposed strategies to improve program performance/ratings which resulted in increased revenue from advertisers.
- Identified new opportunities to leverage appeal within the network's existing target market and emerging target market.
- Monitored industry trends and behavior to ensure CNN was in a constant first mover's advantage position.
- Designed action-oriented reports containing secondary research statistics used by executives and program producers.
- Chosen to be project lead on beta testing new software measuring show performance based on topic, guest & host.
- Identified key performing markets to be model markets for focus groups testing support of new program launches.
0-5 years of experience
Developed customer segmentation and profitability models to identify next-best product opportunities
- Implemented CRM marketing database system to segment marketing campaigns for five product lines.
- Prepared annual analysis of existing and potential business directives by researching solutions and generating plans of action.
- Analyzed overall product penetration for the Company and presented recommendations to management.
- Executed data requests and developed a database to track incoming list/analysis requests and analyze Team throughput.
- Designed and implemented a customer communication plan that organized concurrent mailing tests into a format easily
0-5 years of experience
- Started a team that grew to six members, which generated over $20 million in sales.
- Provided financial analysis and return on investment for 9 development projects to potential investors.
- Analyzed and compared global economic trends, forecasted the general investment return of Boston real estate and put the information in marketing materials distributed to investors.
- Built client database in excel that analyzed data on customer demographics, preferences and needs to identify potential markets, which helped double rental sales.
- Started a social media campaign on Email, QQ, Facebook, Weibo, and WeChat that doubled sales by targeting Chinese students.
- Gathered data on competitors and analyzed their prices, sales and methods, and presented findings to the CEO.
- Developed long term relationships with clients in China for potential real estate investments in United States.
0-5 years of experience
Performed in depth B2C market research to evaluate current market trends and predict future customer needs.
- Oversaw data entry teams that were working through the Amazon Mechanical Turk platform.
- Managed online messaging campaigns to raise consumer interaction.
- Leveraged prepackaged analytics software to evaluate internet marketing efforts, and optimize SEO rankings.
- Prepared high level marketing presentations to interpret impact and effectiveness of marketing efforts.
- Teamed up with engineers to create consumer use cases, product work flows and feature development.
- Collaborated on a marketing study that revealed product identity, purpose and target market for new software.
6-10 years of experience
Organized and led the General Motors team in the use of a business development methodology, to create client and opportunity plans used to develop strategic foundations for new opportunities.
- Assisted in the development of the integrated global marketing plan for the GM account.
- Participated in the marketing activities associated with the yearly release of the Automotive Survey, a survey that was developed by CSC for the automotive community, and coordinated the advertising development.
- Set up the Automotive Special Interest Group Lotus Notes database.
- Conducted research in a number of different areas regarding GM, their subsidiaries, their competitors, CSC competitors, key contacts and CSC's service.
0-5 years of experience
- Conducted strategic market assessment of branded product opportunities including use of primary and secondary market research
- Analyzed and tracked market trends for brands like Avandia, Avodart, Levitra and Twinrix
- Developed surveys to evaluate effectiveness of tablet pc's used by 450 personnel sales force which led to its modification
- Summarized and presented yearly brand situation analysis to vice presidents of marketing and sales
- Evaluated interviews of physicians regarding their prescribing behavior and knowledge of GSK products
0-5 years of experience
Managed and assisted in all phases of qualitative and quantitative primary research and presented findings to senior management within Global Strategic Marketing and Regional Marketing. Work included research design, writing requests for proposals, vendor selection and management, project kickoff, getting the research to field and data analysis.
- Conducted qualitative research with health care professionals in Europe and Asia to assess market landscape and potential positioning of new products.
- Assessed current product portfolio to identify unmet consumer needs and optimize current positioning.
- Developed online surveys and interactive voice response questionnaires for healthcare professionals and sales reps to assess their knowledge of currently marketed [company name] products and effectiveness of marketing efforts.
- Mined existing research data to assess patient attitudes and usage behavior regarding prescription and over the counter eye drops.
- Assisted in analysis of copy testing and tracking for direct-to-consumer TV advertisements and brand tracking.
0-5 years of experience
Assisted the Marketing Research Director and Manager on an on-going basis in survey design, sampling, and analysis, within a $300K budget.
- Assisted in the preparation, coding, and design of supporting graphs for reports regarding Satisfaction and Advocacy surveys such as the Net Promoter Score, and other customer satisfaction surveys.
- Coordinated processes required to manage marketing research vendor relationships, invoice approval, and proposal procedures.
- Managed the distribution of competitive intelligence reports, industry reports, and secondary research reports for the department.
0-5 years of experience
Represented RTN various trade shows to develop new business membership and promote products and services.
- Translated a RTN product brochure from English to Portuguese.
- Performed marketing research analysis to determine the effectiveness of the services and products of RTN.
- Designed and administered questionnaire to 5000 selected members.
- Presented conclusions and recommendations to corporate team.
0-5 years of experience
Formulated recommendations based on competitive assessments conducted in the field of project management simulation training software.
- Conducted online competitive assessments and performed competitive content audits
- Utilized Microsoft Excel to create a database categorizing information on price, functions, features, duration and PDU credit
- Presented findings to primary business stakeholders outlining information gathered on competitive marketplace
- Formulated and presented recommendations on price, placement and promotion based on information gathered through competitive assessment
0-5 years of experience
Assessed market competition by comparing the company's products to competitor's products.
- Recommended product pricing with appropriate managers and directors, by utilizing market research data, reviewing production and sales costs, and anticipating volume.
- Developed market research design by identifying objectives, selecting research methodologies.
- Conducted market research through qualitative and quantitative methods.
- Provided information for management by preparing short-term and long-term product sales forecasts and other special reports and analyses.
0-5 years of experience
- Managed budget of $100k and maintained budget files for the Processor Directory Series including monitoring the reconciliation of prospective costs versus actual expenditures using ad hoc reports.
- Assessed and coordinated marketing strategies which increased revenue for the Processor Directory Series by 30% and devised ways to strengthen future marketing efforts.
- Managed inventory of marketing materials and delivery and maintenance of materials to clients.
- Managed and developed innovative marketing communications and visual merchandising materials, such as postcards and brochures, and pamphlets for direct mailings.
- Assisted with planning and development of certain promotional and informational campaigns and programs, events and meetings.
- Provided marketing leadership on the development and implementation of marketing projects and programs linked to key business objectives, such as direct mail campaigns and product promotions.
- Developed and maintained mailing lists for Processor Directory Series.
0-5 years of experience
- Developed analytical skills through analyzing data in SPSS
- Created surveys for clients to collect data
- Presented insights and data findings to multiple clients
- Communicated with 20+ customers each day to collect data and solve clients problems
- Enhanced creative skills in helping rebrand certain clients companies
- Learned PR skills and helped promote clients products and services
