Media Planner Resume Examples - Page 3

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Media Planners perform research and determine how businesses should advertise their products and services. Common work activities seen on Media Planner resume samples include monitoring various media such as newspapers and websites, evaluating media user demographics, and understanding how people relate to advertising content. Based on our collection of example resumes, these professionals should demonstrate analytical thinking, research skills, communication, and negotiation abilities. Most Media Planners hold a college degree and have an educational background in marketing or communication.

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21

Assistant Media Planner

  • Aided in day to day tasks across all accounts, including Toyota and Canon.
  • Updated status sheets, created insertion orders (for all media), produced spec & trafficking sheets.
  • Worked with vendors prior to launch to ensure all sites/placements went live as planned; monitored during the flight for optimizations and campaign maintenance.
  • Aided in post-campaign reporting and recaps.
  • Processed campaign invoices and put together billing packets for clients.
  • Planned several campaigns and presented to multiple clients.
Candidate Info
2
years in
workforce
10
months
at this job
BS
Marketing
22

Digital Media Planner

Manage and monitor over $12 million of digital business through active and daily client reporting

  • Plan targeted media campaigns that highlight clients' objectives
  • Facilitate communication between Brand Managers, Marketing Team, and Ad Operations
  • Lead ideation and execution of digital plans of $50k or less (nearly $3 million in value)
  • Saved nearly $5 million for business through proactive optimizations
  • Participate on client kick off calls to implement and execute campaigns
  • Provide Sales and Marketing Team with basic Google Analytics, Comscore, and Omniture Site Catalyst Data
  • Mentor and train four Junior Digital Media Planners and one executive assistant
Candidate Info
31
years in
workforce
5
years
at this job
BA
Political Science
MA
Master of Arts
MA
Education, And Human Development
23

Digital Media Planner / Buyer

  • Supported all aspects of digital media plan development and execution, including strategy, planning, trafficking and reporting.
  • Prepared and presented media schedules, budgets and rationale.
  • Developed final buy recommendations, specifications and summary for the buyer.
  • Resolved discrepancies and issues with traffic, conversions and budget as required.
Candidate Info
2
years in
workforce
1
year
at this job
BA
Marketing
Bing Ads Accredited Professional
Google Adwords Certified Individual
24

Media Planner & Buyer

  • Executed planning, buying, and daily account management functions for two key agency accounts.
  • Created client media planning recommendations to drive campaign objectives through multiple variables such as duration, target audience, geography, budget, and media form.
  • Performed buying negotiations with media vendors in order to achieve or exceed client budget goals.
  • Executed end of campaign performance checks to assure campaigns ran fluently.
  • Coordinated annual budget, media schedules, and overall media strategy on managed client accounts.
  • Assisted in providing planning and research support functions outside of managed account scope.
  • Created planning recommendations utilizing print, digital, radio, and OOH media forms.
Candidate Info
3
years in
workforce
5
months
at this job
BS
Marketing
25

Media Planner

  • Developed and implemented multi-channel media campaigns for Pharmaceutical brands; provided strategic rationale for media plan recommendations
  • Worked with media vendors to secure ad placement and negotiate rates fit for client budget
  • Analyzed campaign performance and provided optimization recommendations
Candidate Info
7
years in
workforce
5
months
at this job
BBA
International Business & Marketing
MA
International Marketing
26

Digital Media Planner and Buyer

Created and presented media specific documents such as RFP's, Insertion Orders, Media Authorization Forms, and Strategy Decks

  • Devise strategies for interactive media plans and oversaw all planning and buying activities
  • Create and present strategic media recommendations to internal staff
  • Build relationships with media representatives
  • Negotiated best price and media placement for clients, as well as negotiate / resolve media discrepancies with websites
  • Provided creative analysis and recommendations when appropriate to improve media performance
Candidate Info
9
years in
workforce
2
years
at this job
BS
Communication Studies
27

Assistant Media Planner - Lexus

  • Supported team in development and presentation of digital media objectives, strategies, plans, and best practices for the Lexus Certified Pre-Owned account, on the national and dealer level, across 100+ markets
  • Ideated custom initiatives with top lifestyle partners, while ensuring proper campaign execution and KPIs are met
  • Conducted target and landscape research to inform social media strategy
  • Responsible for all client authorizations and management of insertion orders, performance reports, and billing
Candidate Info
2
years in
workforce
1
year
at this job
BA
Economics

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