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Internet Marketing Specialist Resume Samples
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Candidate Info
years in workforce
year at this job
Marketing, Hispanic Marketing Communication
Internet Marketing Specialist
Executed account management responsibilities for 25 SMB accounts in the healthcare, hospitality and finance industries.
- Led strategic development of internet marketing (SEO/SEM) campaigns to improve clients' website ranking, traffic and brand awareness. As a result, organic traffic for the top 3 accounts increased by approximately 15% compared to previous year.
- Performed keyword research, competitor analysis, backlink analysis, on-page, and off-page optimization for assigned accounts to improve performance and increase sales leads.
- Created and presented client facing reports using Raven Tools which included Google Analytics data, social media statistics, and overall website performance.
- Met with clients monthly to review the performance of internet marketing campaigns and opportunities for improvement.
- Led a team of marketing coordinators assigning and supervising projects to ensure client's marketing goals were met.
Candidate Info
years in workforce
years at this job
Chemical Engineering
Internet Marketing Specialist
Oversee and maintain the company website, public site content, and search engine optimization (SEO); provide technical support for the intranet/extranet. Act as project manager on the database-driven content management system (CMS). Develop all website templates/layout, troubleshoot system bugs, and work with the IT department to create plans, devise methods, and test ways to resolve content and publishing issues. Identify key areas and gather information for website updates; advise on system requirements. Improve, prioritize, and schedule projects based on resource availability. Plan user-specific training; guide, and mentor staff.
- Served as liaison between IT and marketing departments; effectively defined objectives, translated into technical specifications, and devised custom web solutions and desired functionality.
- Deciphered and improved the code, resulting in client satisfaction and on-time delivery of web content.
- Deployed an e-commerce site with over 7,000 parts; heavily influenced layout to improve user experience.
- Redesigned the site completely and implemented a new CMS using XSL, XML, and proprietary code.
- Saved money by identifying and implementing a less expensive alternative to monitor the site's search activity.
- Formulated numerous suggestions related to pay-per-click campaigns, naming conventions, and content organization; resulted in accepted implementations that increased the organic search ranking.
Candidate Info
years in workforce
years at this job
Marketing
Internet Marketing Specialist
Online merchandising of product offerings through product positioning, up-sells, pricing, content, and reviews. Recommended appropriate pricing and optimized all product landing pages based on market research, inventory, and margins. Evaluated effectiveness of website initiatives using Google Analytics and Omniture, and collected and reported website metrics. Maintained valuable, effective relationships with customers by answering questions about products and promotions.
- Increased Facebook fans by 281% through social media marketing, eblasts and promotions and giveaway contests.
- Generation of organic traffic through keyword research, copy writing, and content optimization.
- Selected products and wrote copy for email marketing and social media campaigns and internal promotions.
- Worked with in-house graphic designer to increase brand awareness, repeat customers, and website traffic which resulted in an increase in sales revenue of over 75% in one year.
- Provided support to marketing manager with executing all promotional campaigns and e-newsletters as needed.
- Worked as part of team maintaining attitude of continual improvement of visitor usability and e-commerce admin.
Candidate Info
years in workforce
year at this job
Political Science
Specialization
Internet Marketing Specialist
Designed the digital media kit for Collective Artists Custom Music and Publishing
- Established new business relationships and negotiated deals with partners and premium sales
- Managed online advertising inventory, campaigns and yield optimization across 25 web
- Developed web presence for Access America Prep across various social networking platforms
- Launched advertising campaigns that increased traffic to Access America Prep's sites by 90%
Candidate Info
years in workforce
months at this job
Bachelor of Science
Marketing
Internet Marketing Specialist
Led the Internet marketing plan and strategy for Maytag, Amana, Jenn-Air and Hoover brands. Managed an Internet marketing budget of $1 million per year. Re-designed the Promotions section on the Maytag Web site, which increased both page views and visit duration by 100%.
- Launched on-line marketing campaigns for Jenn-Air on Web sites like HGTV.com and Homeportfolio.com, which brought up to 40,000 new unique visitors each month to the Web site.
- Conceptualized and led the production of Amana Silver Metallic Range, Free-Standing Range, and Jenn-Air Slide-In Range home page banners for the launches of these products.
- Revamped Google Adwords campaigns and increased click rate by up to 100% in several campaigns.
Candidate Info
years in workforce
years at this job
Business Administration
Internet Marketing Specialist
The nation's largest toy manufacturer and marketer of high quality rotationally molded plastic products
- Used content management system to consistently update web site with product copy, optimized images and create online product demos
- Coordinated and designed bi-monthly email promotions and worked with Interactive Marketing Agency to optimize designs and consumer database
- Lead development and distribution of the Step2 direct mail catalogs and other direct mail related promotions - managed internal designers and external direct mail agency and printer
- Worked closely with direct Marketing Agency to coordinate and manage customer service database and direct mail campaigns
- Led Step2 Direct team along with Interactive Marketing Agency in development and implementation of Creative Play Plus Blog, Facebook and Twitter pages, Search Engine Optimization efforts, and online advertising and promotions
- Managed CSR's and assisted with problem resolution due to online ordering and delivery problems
Candidate Info
years in workforce
years at this job
Marketing
Marketing & International Business
Internet Marketing Specialist
Partnered with IT and product groups to manage system upgrades & projects that increased YOY sales by 25%+
- Designed online banners, microsites, and email newsletter creative to drive eCommerce sales
- Presented reports to management to increase conversion, optimize site experience, & support expansion initiatives
- Coordinated product showcase events and promotional strategy with the merchandising team
- Refined loyalty program structure & leveraged corporate social media presence to promote customer engagement
- Managed mobile website user interface design and search engine optimization strategy projects
Candidate Info
years in workforce
years at this job
Business Management
Business Administration
Internet Marketing Specialist
Managed new home builder internet sales leads - responded promptly to provide community specific information to 1500 clients annually. Converted customers to homeowners - contributed over 10% of Sales annually - average 4M
- Responded to new leads via email and/or telephone to assess the specific requirements and forwarded marketing brochures
- Managed internet marketing budget, data analysis and reports
- Audited and updated website with community product and services details
- Prepared price sheets and ordered marketing supplies
- Built strong customer relationships, scheduled community visits/appointments and ongoing follow-up calls
Candidate Info
years in workforce
years at this job
Film Theory, History
Internet Marketing Specialist
Headed marketing and provided tactical and strategic leadership managing all phases of product marketing, digital optimization, communications, and web development for high-traffic and high-visibility web properties that included HealthInsurance.com, TermLifeInsurance.com, and DentalInsurance.com.
- Directed programs and campaigns that resulted in 300% revenue growth.
- Increased organic conversions 87% and PPC conversions 50% MoM. Brought $250k paid search campaign from red to black in 11 months.
- Achieved SERP domination with 500+ 1st place Google rankings for competitive keywords such as dental insurance and health insurance. Secured golden triangle visibility on valuable internet real estate.
- Drove marketing and web development of private healthcare exchange. Positioned company as industry thought leader and leading health insurance exchange.
- Synthesized data, analyzed results, identified trends, executed on key findings to achieve objectives.
- Created and presented business case for new programs to support growth strategies and profitability targets.
- Made recommendations regarding product objectives and strategy, positioning, and product lifecycle.
- Optimized lifecycle profitability of product offerings.
Candidate Info
years in workforce
years at this job
Marketing
Internet Marketing Specialist
Responsible for search engine optimization strategies including keyword research, link building, edu link acquisition, copywriting, blogging, keyword density implementation, and meta tag creation.
- Partnered with design leadership in delivering cross-channel brand refreshes and web design enhancements.
- Increased organic search results by 150% for industry's leading conversion based keywords.
- Created and edited all search engine optimized web content.
- Trained and managed Internet marketing team's copywriters, bloggers and interns.
Candidate Info
years in workforce
months at this job
Hidm, Consumer Studies
Marketing
Internet Marketing Specialist
Increased pay-per-click conversion 58% and decreased pay-per-click cost per conversion 68% over a three month period on Google AdWords, Overture and Business.com
- Contributed to search engine optimization (SEO) campaigns which increased the number of first place organic rankings by 55% over four month period
- Implemented and supported cross-linking and viral marketing programs, which resulted in a 10% increase in link popularity over a three month period
- Managed […] online advertising campaign budget
Candidate Info
years in workforce
years at this job
Bachelor of Science
Master of Arts
Internet Marketing Specialist
Managed all aspects of PPC campaigns for a portfolio of 10 clients in AdWords, Bing, and Facebook
- Built, managed and continually optimized data feeds for a portfolio of 30 clients in Google Products and other cost-per-click comparison shopping engines
- Designed alternate landing pages for continuous A/B testing
- Analyzed visitor data and revenue sources extensively with Google Analytics
- Managed client communication, reporting and campaign strategy
- Wrote extensive technical support documentation on customer-support website
Candidate Info
years in workforce
months at this job
Business Administration
Master of Arts
Master of Arts
Internet Marketing Specialist
- Created & managed multiple search, display, affiliate, & retargeting campaigns on Google AdWords, Bing Ads, Facebook Ads,Taboola, & other ad networks
- Increased revenue from Google AdWords by over 200%
- Developed email copy and scheduled targeted email campaigns
- Managed and reported daily on orders from all online marketing sources
- Updated ecommerce website, social media profiles, and other promotional website copy
- Evaluated effectiveness of all online marketing campaigns based on key metrics including ROI and CPA
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