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Marketing Engineer Resume Samples
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Candidate Info
years in workforce
years at this job
Electrical Engineering
Product Marketing Engineer/business Development Manager
Developed and grew automotive business in North and South America, ensuring five product lines met sales and revenue targets as well as providing forecasting for upcoming fiscal year. Acted as business development manager, overseeing pricing, purchase agreements and product definitions. Worked closely with technical field sales and performed market research to discover new accounts and customers. Held responsibility for product promotion as well as regular customer visits for technical discussions with customers to solve application problems and pitch new product applications.
- Secured new business opportunities worth over $80,000,000 in 2009, a 35% growth from previous year.
- Exceeded sales revenue forecast and expectations for 2009 by 22%, with total revenue for year of $17,000,000.
- Enabled business unit to increase sales and revenue by $2,000,000 per quarter in 2009 while holding responsibility for product pricing and orders for all regions worldwide.
- Increased visibility of automotive business by winning new customers in target regions with accounts as potential market opportunities, competitive markets and uncovered accounts for first time.
- Served in winning business and product development of multi-rail switcher, a one-of-a-kind in industry, with potential revenue of at least $15,000,000 over three years.
- Created and implemented hybrid electric vehicle group as avenue for engineers and automotive enthusiasts to discuss trends in hybrid industry and create awareness of potential business opportunities to pursue.
Candidate Info
years in workforce
years at this job
Chemical Engineering
Product Marketing Engineer
Positioned post warranty marketing strategy driving multiple spares and service package PLC programs.
- Managed cost reduction programs to take advantage of volume discounts, repair and refurbishment solutions, and second sourcing. Generated >$2M in annual savings.
- Led a global team of engineers and OEM in expediting a 10 month tool delivery process down to 10 weeks from conception to installation. Released the organization from a $10M penalty risk.
- Initiated various continuous improvement projects developing software and hardware upgrades to analyze production and optimize yield. Enabled organization to receive bonus revenue.
- Received Team of the Quarter award, personal recognition, and promotion by Engineering VP.
Candidate Info
years in workforce
year at this job
Computer Engineering
Engineering Management
Product Marketing Engineer
Efficiently managed all the project business and sundry sales within metro region
- Conducted successful negotiations with clients to secure $4 million worth contracts
- Developed and executed marketing plan for the fire alarm products and IP network cameras
- Effectively marketed and installed fire alarm products of FIKE and Janus, USA worth $3million
- Participated in the sales process by identifying business development potential.
- Developed project plans using MS Project that helped MGH achieve the project deadlines
Candidate Info
years in workforce
years at this job
Mechanical Engineering
Pricing Marketing Engineer Senior
Responsible for setting and executing of pricing strategy in support of business unit objectives, working with sales, field applications, and product line marketing engineers to develop pricing and negotiation strategies for customer opportunities. Perform analysis on competitive landscape in order to maximize the market value for Cypress products.
- Consistently ranked first out of 17 employees in customer quote responsiveness while providing pricing for over 10% of all quotes.
- Researched competitor data and developed pricing strategy recommendations to management.
- Performed analysis on pricing trends for several products in order to develop an effective pricing strategy and maximize profit.
Candidate Info
years in workforce
years at this job
Sales Advantage Course
Computer Engineering
Electrical Engineering
Sr. Marketing Engineer
Responsible for sales and marketing of high-voltage equipment to large electric utilities, municipalities and industrial complexes in the northeast and mid-west United States.
- Attained or exceeded monthly targets of roughly $2.5M in equipment sales each month in 2011.
- Successfully proposed and negotiated multi-year blanket agreements with nine major utilities in 2010-11. These efforts resulted in two new, first-time contracts in addition to seven being
- Coordinated with 50+ outside sales personnel to optimize sales, training, market intelligence and service to the customer.
- Used cost models and historical data to optimize projected profit margins.
- Made recommendations, adopted by Quality department, to improve failure analysis procedure.
- Transitioned customer base to next-generation technology on two major product lines.
- Identified and viewed by new trainees as key resource of product information, procedures and business judgment, based on my knowledge and willingness to teach and mentor others.
Candidate Info
years in workforce
years at this job
Computer Science
Computer Science
Technical Marketing Engineer, End User Computing
Responsible for building, documenting, maintaining, and providing training on demo systems for VMware's Enterprise Desktop product suite (VDI, document collaboration, and application management).
- Provided technical coordination, setup, troubleshooting, training and product demonstrations at various tradeshows, including VMworld US and EMEA, vForums, Interop, HIMSS and Cisco Live.
- Configured, maintained and documented healthcare and unified communication demos at the VMware Briefing Center which included integration of solutions from Mitel, Imprivata and Vital Images.
- Designed and maintained an intranet website for product demo scripts and recorded demos, and advertized updates through internal social media.
- Updated technical white papers on VDI Antivirus Best Practices, Windows 7 Optimization (including optimization command line scripting) and Location Awareness.
- Produced six narrated "how to" videos on deploying and optimizing VDI published on VMwareTV.
- Identified issues with the product installation guide and recommended specific changes resulting in improved ease of implementation.
Candidate Info
years in workforce
years at this job
Electrical Engineering
Economics
Technical Marketing Engineer
Point Person for all technical, pricing, sampling, forecasting, and planning inquires regarding controller DC-DC regulators.
- Expanded product portfolio by defining and building business cases for next generation devices through market research, customer's, design's, and application's input.
- Maintained and supervised project timelines throughout all phases of development for full market release and quick time-to-market.
- Co-authored press releases and outbound collateral with Marketing Communications (MarCom) resulting in increased revenue and product web page hits.
- Interfaced with manufacturing, planning, and logistics teams to maintain key sampling schedules resulting in Design Win of the Year Award at National's worldwide sales conference.
- Conducted daily calls with worldwide marketing teams to win strategic socket contracts at top tier companies.
- Supported sales teams by providing pricing, contract negotiations, and sampling support.
- Presented at tradeshows and internal sales conferences. Was interviewed by Engineering TV for product promotion at APEC 2010.
Candidate Info
years in workforce
years at this job
Information Systems Design
Product Manager/senior Technical Marketing Engineer
Defined specifications for all technical aspects of product compliance and quality for iPlanet's messaging server products.
- Advised on the technical direction of the products and identified 3rd party technologies to integrate with.
- Managed third party relationships and programs.
- Managed ISV and integration initiatives which contribute over $12M to the bottom line annually.
Candidate Info
years in workforce
years at this job
Mechanical Engineering
Marketing Engineer
- Researched companies on a global basis using yellow pages or global conventions to obtain contact
- Extracted reports from the Peachtree (Sage 50) software to analyze and project which brand to run a special on for the current month
- Utilized programs like Constant Contact and Microsoft Publisher to create marketing campaigns to generate more sales, attract new buyers, and maintain a constant customer database
- Generated $60,000 of sales each month from new customers as a result of these advertising campaigns
- Catered special advertisements to existing customers which helped generate $20,000 in additional revenue
- Maintained constant communication with customers through email blasts, phone calls, and customer visits
Candidate Info
years in workforce
months at this job
Marketing Management
Product Marketing Engineer / Pricing Analyst- Consultant
Developed market intelligence on competitive solutions in the marketplace and created a cross reference guide.
- Worked toward improving response time to customers. Efforts resulted in 13% improvement in response time by the entire team.
- Utilized a combination of value-based pricing and pricing analytics to establish list pricing, develop pricing strategies/tactics and negotiate contractual and volume pricing agreements.
- Created pricing strategies for new designs and products based on Value Based Pricing which resulted in GM increase for the business unit in the down economy.
- Analyzed the TAM/SAM/SOM for the contract negotiation which resulted in gain in market share with minimal price drop, increasing Product Margin for the business unit.
- Analyzed and implemented the pricing increases based on segmentation which resulted in GM improvement for legacy products.
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Marketing
Marketing Engineer & Administrative Assistant
Completed a variety of market research analysis to help successfully launch the beta version of the cloud product
- Produced new content and sourced images and artwork for the company website with HTML
- Took charge of decoration of the new offices in Changzhou and of contract negotiations with office furniture companies
- Assisted hiring manager to screen resumes of software engineer and followed up candidates to ensure timeliness of recruitment process
- Organized visitor receptions, staff activities and WebEx meetings
- Assisted the application for government grants with excellent MS Word and Powerpoint work: edited project application materials, communicated with different government departments and presented the project
- Dealt with tax filing, annual business license audit and foreign exchange settlement
Candidate Info
years in workforce
years at this job
Electrical Engineering
Networking
Sr. Technical Marketing Engineer
Deployed and maintained servers and storage equipment used by Marketing at trade shows, and in the applications and training labs
- Created and performed product demonstrations to be used at trade shows and other customer engagements
- Assisted with training activities by created demonstrations, hands-on exercises, training materials, and delivered some portions of the training courses to OEMs and end-users customers
- Researched, collected, tested, and reported to Marketing management on the ability and capacity of company products and competing products
- Supported new product readiness events to ensure compatibility with other products and reported findings back into Engineering Development and Marketing
- Demonstration systems consisted of VMware ESX server, vSphere, VI, Microsoft Hyper-V, Citrix Xenserver 6.x, Linux RedHat (RHEL), CentOS, SUN Solaris, Converged Network, Brocade, Cisco SAN and Ethernet switches
Candidate Info
years in workforce
years at this job
Electrical Engineering
Finance & Strategy
Electrical And Computer Engineering
Technical Marketing Engineer, Design-to-silicon Solutions
- Engaged with six tier 1 customer accounts to identify gaps in the product offering, formulated and prioritized product enhancement requirements for engineering
- Led the conversion of two accounts in Japan, including Sony, from an entrenched competitor within 6 months of product launch
- Demonstrated proof-of-concept on a product idea in 3 months; forged new partnerships with aggressive roadmap
- Authored conference papers, white papers and other marketing collateral for detailed product positioning
- Organized training of sales force at 4 global locations to support deployment and evangelized at industry trade shows and technology forums that have contributed towards significant revenues for the division
- Managed software development teams in US, Egypt and Armenia to launch nanometer scale physics modeling product within 10 months of the first beta customer engagement
Candidate Info
years in workforce
years at this job
Biomedical Engineering
Sr. Marketing Engineer
- Presented product demonstrations to existing and potential customers from Europe and North America at Novatech’s Annual Automation Summit in 2009, 2011 and 2012.
- Hosted a webinar for a new product launch and presented the features of the product to 100+ existing and potential customers in attendance.
- Created a customized simulation of a grain handling facility using high performance graphic standards for new business development.
- Provided sales support by accompanying sales managers to customer meetings.
- Developed and maintained strong client relations while serving as the primary contact for several projects.
Candidate Info
years in workforce
months at this job
Electrical Engineering
Electrical Engineering
Product Marketing Engineer, Standard Linear and Logic Product Line
Defined strategy to capture sockets from reference designs and close loop at OEM/ODM with pricing team
- Implemented ROI analysis on advanced uQFN package based on consumer/computing market demand
- Promoted the power package at top accounts/mass market to gain share in the white goods market
- Drove project kick-offs and built promotional collateral for the P+N load switch
- Built and maintained opportunity track list for key engagement and create Support Business Opportunity pipeline
Candidate Info
years in workforce
years at this job
Computer Science
Computer Engineering
Computer Science
Technical Marketing Engineer / Team Lead - Demonstrations Team
Technical lead for the team, working with management to plan strategy and logistics.
- Created and presented demonstrations at major Cisco events.
- Lead for Cisco ONE demos, including Software Defined Networking (SDN), OpenFlow Controller, OpenStack, and onePK.
- Lead for Cisco vertical technology demonstrations (Healthcare, Retail, Education, Manufacturing)
- Created and delivered executive demonstrations on-stage.
- Developed an iPod Touch application for Cisco CIO summit.
Candidate Info
years in workforce
year at this job
Electrical Engineering
International Business
Marketing Engineer
- Developed and implemented brand strategies and Marketing plans to meet growth targets, brand positioning objectives for existing and new company products.
- Maintained and developed product roadmaps that strongly positioned the company and its product lines (Ruggedized NAS (CIFS, NFS), SAN ( Fibre Channel, iSCSI ), Video Recorders) in the marketplace.
- Developed markets and customers to promote Ampex products.
- Supported Sales &Marketing in assessing market (TAM, SAM, SOM) & product competitive information.
- Managed product lifecycles including the product requirements/validation, driving the development, datasheets, sampling, production, positioning, PCNs, collateral, competitive analysis and roadmaps.
- Led and participated on various cross-functional teams to support business objectives.
- Trained and supported sales force on new products and technologies which helped penetrate new accounts and markets.
Candidate Info
years in workforce
year at this job
Instrumentation & Control Engineering
Electrical Engineering
Marketing Engineer
- Tested and marketed various microcontroller series such as PIC, ARM, and AVR
- Analyzed, experimented, and compared technologies such as Bluetooth, Zigbee, and RFID
- Provided technical training of Flowcode (embedded system programming GUI) to the customers
- Maintained good relations with customers through regular follow-ups
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